5 Powerful (And Cheap) Unbounce Alternatives To Try In 2022

Creating great landing pages is vital for your digital marketing campaign. These standalone web pages capture customer information, whether it’s via subscribing to an email list, starting a free trial, or downloading a white paper.

Unbounce is a well-established landing page builder perfect for those without coding experience or others that want a quick solution. You choose from one of the many customisable templates available, drag and drop and then publish your landing page. Unbounce also offers a user-friendly service, extensive AI insights with ‘Smart Builder’ so you can make improvements based on the data, and you can easily run A/B tests. They provide unlimited landing pages, sticky bars and pop-ups for mobile and desktop on all three price plans.

For small to medium-sized businesses that want a fast and straightforward landing page builder, Unbounce is a solid choice.

That said, it’s worth exploring all of your options to find a landing page builder that suits both your company and your budget. Below we’ve picked five of the best alternatives to Unbounce this year.

Landingi – Best for creating landing pages quickly

Landingi is a snappy landing page creator that provides over 300 crisp and customisable templates. The drag and drop functionality allows you to create your landing page within minutes, while the campaign scheduler enables you to set a time to publish your landing pages in advance. You can also integrate your favourite third-party tools for CRM, sales, email, ecommerce and more.

However, the landing pages can sometimes lag, specifically when a page is first published. Landingi is aware of the problem, and the product team are working on improving the page speeds.

Landingi offers four flexible payment options: Core, Create, Automate and Agency, that you can pay monthly or annually. Each tier has unlimited landing pages and conversions, but the cap on page visits and the number of custom domains increases with each level.

Landingi is cheaper than Unbounce, with the “Create” plan costing $11 per month less whilst providing the same 20,000 unique monthly visitors. Landingi gets more cost-effective with volume, too, with users saving $96 per month on comparable higher plans.

The Create, Automate, and Agency tiers include the migration service to help you get up and running with less hassle. Automate will be a smart choice for most because of the 40,000 unique visits per month, four custom domains with SSL security and PageInsider. It’s worth mentioning that PageInsider offers AI insights on your landing page; it checks your copy and shows heatmaps and other valuable details. 

If you pay upfront with the annual option, you save two months off the overall cost, which is worth considering. You can also try the free 14-day trial available across all tiers.

Systeme.io – Best budget landing page builder

Systeme.io isn’t just a website builder; they offer one of the most affordable all-in-one marketing platforms with numerous tools in one place. Systeme’s features include sale funnel templates, unlimited emails and email campaigns, unlimited file storage, affiliate program management, business automation and a whole host more.

In terms of landing pages, it’s as straightforward as you might expect, with a simple drag-and-drop editor that gets the job done. There are also squeeze page templates and tutorials to guide you. If you need help, the support team are on hand with an average response time of under two hours, seven days a week. For solopreneurs and small businesses just getting started, Systeme is a great choice.

That said, Systeme doesn’t offer third-party integrations—for some, that won’t be a problem; just be sure to keep it in mind before committing.

Systeme offers four main tiers: Free, Startup, Webinar, and Unlimited. The free plan offers unlimited emails and blog posts, as well as deadline funnels, Stripe integration, PayPal integration, an affiliate program, 24/7 email support and one custom domain—excellent value for money as it’s free forever and requires no credit card details. The Webinar option comes in at $47 and is cost-effective if you need ten domains, 50 A/B tests, 50 sales funnels, 300 sales funnel steps, 20 blogs and much more. You can start a free trial on a plan of your choice.

Instapage – Best for customisation

Instapage offers pixel-perfect images and a high level of customisation in an easy to use drag and drop editor. It features over 200 landing page templates, 5,000 fonts, and 33 million images, and you can scale pages using Instablocks. You can also personalise each advert with multiple audience segments for every landing page you design.

Instapage’s platform has handy features such as hotkeys, axis lock, and parallax scrolling to streamline the process. You can create and import code with JavaScript, CSS/HTML and third-party scripts in the custom code editor, so each page gets shaped how you want it. There’s also the ability to collaborate with your team on landing pages visually—no back-and-forth with multiple revisions and emails—and the edits are accessed in real-time to give individual and private client feedback.

Instapage is ideal for mid to enterprise-level companies and agencies. However, if you’re a small business, you’ll likely find the price too expensive, and competitors have better customer service.

The pricing plan is simple and comes in two tiers, ‘Building and Converting’, paid annually and monthly. At $299 a month, the Building plan includes app integration, unlimited domains, mobile pages that load instantly, SSL encryption, SOC2 compliance, A/B testing, conversion analytics, and more. A 14-day free trial is available.

The second-tier features everything from the first and can be tailor-made to suit your precise specifications. For a custom quote, you’ll have to contact their sales team.

Sendinblue – The best for communication

Sendinblue is an all-encompassing digital marketing solution that allows you to connect with your customers via email and SMS. If you’re sick of waiting for replies to your messages and emails, you’re in good hands—the customer support team is excellent.

The central dashboard incorporates everything you need in one place with complete integration of email mailing lists and forms so you can keep creating. Sendinblue has over 100 tested templates available on both mobile and desktop for landing pages. If you want to add HTML, you can, as well as a logo and favicon for consistency.

Sendinblue only offers multi-user login and the landing page software itself in the Premium and Enterprise Plans, so keep that in mind. For some businesses, the selection of landing page templates will be too limited, but again, this depends on your priorities.

Sendinblue has four price points: Free, Lite, Premium and Enterprise. Premium starts at $65 a month and includes all of the features of Lite, as well as marketing automation, Facebook ads, multi-user access, landing pages, and telephone and live chat support. Sendinblue provides a ticket system for the Free and Lite plans. You’ll need to contact the Sales Team for a custom quote for the Enterprise plan.

It’s also worth emailing the team and asking about a demo—it doesn’t hurt to ask—for the Lite, Premium and Enterprise tiers.

Leadpages – Best for ease of use

Leadpages offers over 200 pre-made templates, a wide selection of fonts and colours to choose from, and the drag and drop editor is a breeze. The editor visually shows your edits and then automatically saves your designs—there’s no page limit. You can easily create pop-ups and alert bars with the same tool.

In terms of functionality, it’s easy to integrate widgets, tools, videos, and timers on your pages, and you can access them on tablets and mobile. For those that love A/B testing, you’ll have access to side-by-side comparisons of your landing pages to see what works and what doesn’t.

However, it’s worth noting that the A/B testing isn’t unlimited on the standard plan—something to consider. Another niggle is that bloggers can’t publish pages from Leadpages, so your blog would have to function on a separate site, but there’s a possibility it’ll become an additional feature in the future.

Leadpages offers two price points: Standard and Pro, but they can provide advanced plans if these don’t cater to your exact business needs—you’ll need to reach out for a custom quote. The Standard plan comes with tech support, over 40 integrations, free hosting, one domain, unlimited landing pages, pop-ups, and alert bars. Although similar to Unbounce, there are no restrictions on traffic and leads, which is a great extra. You can try out either plan with the free 14-day trial.

Landing page builders FAQ

Here are some frequently asked questions about landing page builder software.

How much does Unbounce cost?

At time of writing, Unbounce costs $90 per month when billed monthly on their launch plan, going up to $225 for higher plans. Users get 10% off for paying annually. The launch plan includes 500 conversions per month, or up to 20,000 visitors.

Is Unbounce worth it?

Unbounce is a powerful tool, and was clearly built from the ground up to focus on improving your conversion rate. If you’re looking to build landing pages quickly, you might try Systeme. If you’re after something cheaper, Landingi is a good alternative. Or, if you’re more of a corporate customer, Instapage is a solid option. And if you just like Unbounce – stick with Unbounce!

Can I use free landing page builders?

Yes, free landing page builders are available on the market, but you’ll need to do your research, as some can be limited. Your best bet is to use a website builder as part of an all-in-one marketing platform or via an email marketing automation tool, as they tend to offer landing page builders within the packages.

Try out different free trials to see what works for your company. Just be wary about giving over your payment details, as some companies are bad at cancelling and will bill you regardless.

Is there a difference between a homepage and a landing page?

Yes. A homepage allows you to quickly move to different pages on your site, such as the blog or contact page and has many functions. It should inform and describe your brand. The homepage may include other features like testimonials, certificate logos and awards to encourage trust.

In contrast, a landing page doesn’t have a navigation bar and gets created with a sole purpose in mind: to receive and convert traffic produced by your digital marketing campaign. The CTA should stand out on the landing page with a button—experiment with colours to see what works. When you click the CTA, it should lead you to one place like a form and then deliver on its promise without being a time sink.

How do landing pages affect SEO?

Landing pages are good for SEO—the more, the better. According to HubSpot, businesses with 30 or more landing pages create seven times more leads than those with fewer than ten.

With landing pages, you can specifically target and optimise information based on visitors’ behaviour and keep tweaking for a better user experience. The visitor gains something like signing up for a free demo, webinar, or discount. As a result, your business grows in reputation, leads, and traffic. Don’t underestimate the power of this marketing tool.

Need more leads?

You’ve successfully chosen a landing page builder, created some stunning landing pages, and customers are coming to your site, but they aren’t staying to fill in their details. It happens.

In a world of instant gratification, people need to feel rewarded and encouraged at every step of the process, or else they’ll switch off. In fact, 53% of mobile users abandon forms that take over 3 seconds to load. You overcomplicate things at your peril.

Enter multi-step forms.

What are multi-step forms?

Multi-step forms are tools that capture information and convert visitors into leads while significantly boosting conversion rates. They are a vital part of digital marketing campaigns and are generally—although not always—found on the landing page.

Less information is displayed at once with multi-step forms because they break sections down with a progress bar; therefore, customers are more willing to invest their time and money in your business.

A typical web form has too many questions, and the choices can seem overwhelming, leaving the user to question whether they are applying for a job or not. Multi-step forms differ. They use the psychological principle of ‘Sunk Cost Fallacy’ to persuade and seamlessly guide the customer into starting and completing their journey.

By almost gamifying the process, you make it visually pleasing, simple, and satisfying for the page visitor. It creates a sense of momentum, like being second in a queue—by waiting a few minutes, the customer knows the reward is within reach. With multi-step forms, users want to click on the next question, and before they know it, the sign up is complete.

The layout is important too, and you might need to rethink the questions and order to ask them. For example, requesting personal details straight away is a big no-no—you need to ease them in first. The aim is to ask relevant questions that provide the customer with an explicit quid pro quo exchange.

The good news? You can do all that and more with Growform, a hassle-free multi-step form builder – and it works with all of the landing page builders mentioned

Growform gives you instant access to over 20 lead gen templates, the forms load blazingly fast, and you can send leads to over 300 locations with Zapier.

Try it out for free with a 14-day trial. No credit card details required.