{"id":8175,"date":"2021-03-15T18:47:46","date_gmt":"2021-03-15T18:47:46","guid":{"rendered":"https:\/\/www.growform.co\/alle-merkmale\/a-b-tests-fuer-formulare\/"},"modified":"2023-04-13T09:15:41","modified_gmt":"2023-04-13T09:15:41","slug":"a-b-tests-fuer-formulare","status":"publish","type":"page","link":"https:\/\/www.growform.co\/de\/alle-merkmale\/a-b-tests-fuer-formulare\/","title":{"rendered":"A\/B-Tests f\u00fcr Formulare"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8175\" class=\"elementor elementor-8175 elementor-4272\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f287dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f287dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cca178\" data-id=\"0cca178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b788816 elementor-widget elementor-widget-vt-saaspot_section_title\" data-id=\"b788816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vt-saaspot_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrap\"><h6 class=\"section-subtitle\">Upcoming feature<\/h6><h2 class=\"section-title\">A\/B testing for forms<\/h2><p>Also known as &quot;split testing&quot;, A\/B testing lets you split traffic to work out which form variant performs better<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ded82d elementor-widget elementor-widget-image\" data-id=\"0ded82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"247\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms-300x247.jpg\" class=\"attachment-medium size-medium wp-image-7125\" alt=\"\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms-300x247.jpg 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms.jpg 528w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f835e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f835e83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6edf6f\" data-id=\"e6edf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd924a0 elementor-widget elementor-widget-vt-saaspot_section_title\" data-id=\"fd924a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"subtitle_icon\":\"fa fa-address-book\"}' data-widget_type=\"vt-saaspot_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrap\"><h2 class=\"section-title\">What is A\/B testing? What is split testing?<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fed49 elementor-widget elementor-widget-text-editor\" data-id=\"c8fed49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beim A\/B-Testing &#x2013; oder Split-Testing &#x2013; werden die Besucher in zwei verschiedene Gruppen aufgeteilt, und es wird beobachtet, welche Gruppe besser abschneidet. Normalerweise w&#xFC;rden Sie &#x201E;Gruppe A&#x201C; und &#x201E;Gruppe B&#x201C; gegeneinander testen, daher der Name &#x201E;A\/B-Test&#x201C;.<\/p>\n<p>Ein Beispiel: Sie glauben, dass die Anzeige einer gr&#xFC;nen statt einer roten Schaltfl&#xE4;che zu mehr Leads f&#xFC;hrt.<\/p>\n<p>Mit A\/B-Tests k&#xF6;nnen Sie ganz einfach einen Test durchf&#xFC;hren, bei dem 50 % der Nutzer eine rote Schaltfl&#xE4;che und 50 % eine gr&#xFC;ne Schaltfl&#xE4;che sehen.<\/p>\n<p>Ihr A\/B-Test-Tool z&#xE4;hlt die Konversionen f&#xFC;r jede Gruppe und sagt Ihnen, welche Gruppe am besten abgeschnitten hat. Auf diese Weise k&#xF6;nnen Sie &#xC4;nderungen mit Zuversicht durchf&#xFC;hren, anstatt nur zu raten, welche Variante erfolgreich sein wird.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d613fb elementor-widget elementor-widget-heading\" data-id=\"3d613fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/B-Tests f&#xFC;r Formulare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1344c67 elementor-widget elementor-widget-text-editor\" data-id=\"1344c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\/B-Tests werden h&#xE4;ufig auf Landing Pages durchgef&#xFC;hrt. Marketingexperten &#xE4;ndern und arrangieren h&#xE4;ufig Elemente der Landing Page, von denen sie glauben, dass sie zu mehr Conversions f&#xFC;hren.<\/p>\n<p>Aber Online-Formulare werden oft vernachl&#xE4;ssigt. Wenn Sie die Anzahl der Felder, die Reihenfolge der Felder und die Formulierung von Schl&#xFC;sselelementen wie Schaltfl&#xE4;chen und Fragen &#xE4;ndern, k&#xF6;nnen Sie eine deutliche Steigerung der Konversionsrate erzielen.<\/p>\n<p>Mit unserer A\/B-Testing-Funktion f&#xFC;r Formulare k&#xF6;nnen Sie all diese Elemente &#xE4;ndern und die Ergebnisse in Ihrem Growform-Konto sehen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b6d6f elementor-widget elementor-widget-heading\" data-id=\"e4b6d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beste A\/B-Tests f&#xFC;r Formulare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5884f elementor-widget elementor-widget-text-editor\" data-id=\"df5884f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei der Durchf&#xFC;hrung von A\/B-Tests f&#xFC;r Formulare empfehlen wir, vor allem Experimente wie diese in Betracht zu ziehen:<\/p>\n<ul>\n<li>Was passiert, wenn wir weniger Fragen stellen?<\/li>\n<li>Was passiert, wenn wir zuletzt nach pers&#xF6;nlichen Daten fragen oder sie ganz weglassen?<\/li>\n<li>Was passiert, wenn wir nicht nach einer Telefonnummer fragen?<\/li>\n<li>Was passiert, wenn wir die &#x201E;Frage&#x201C; &#xE4;ndern oder unsere Schaltfl&#xE4;chen und &#xDC;berschriften umformulieren?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c1f76 elementor-widget elementor-widget-heading\" data-id=\"61c1f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie Sie Ihr Formular einem A\/B-Test unterziehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c0a4e elementor-widget elementor-widget-text-editor\" data-id=\"a2c0a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Moment ist die beste M&#xF6;glichkeit f&#xFC;r A\/B-Tests Ihres Formulars die Verwendung der in Ihrem Landing Page Builder integrierten Tools.<\/p>\n<p>Unbounce hat bereits A\/B-Tests integriert, also erstellen Sie einfach 2 Growform-Formulare und sehen Sie, welches am besten konvertiert.<\/p>\n<p>In Zukunft wollen wir die A\/B-Testing-Funktionalit&#xE4;t ausbauen, so dass Sie in der Lage sein werden, Ihre Formulare von Ihrem Growform-Dashboard aus A\/B zu testen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef95ed2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ef95ed2\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cda23e3\" data-id=\"cda23e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc19edf elementor-widget elementor-widget-template\" data-id=\"dc19edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8914\" class=\"elementor elementor-8914 elementor-4166 elementor-4166\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-971de6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"971de6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\",\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3482d92b\" data-id=\"3482d92b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e309d7d elementor-widget elementor-widget-vt-saaspot_callout\" data-id=\"3e309d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"btn_icon\":\"fa fa-angle-right\",\"btn_two_icon\":\"fa fa-angle-right\"}' data-widget_type=\"vt-saaspot_callout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"callout-wrap\">\n\t\t\t          <div class=\"section-title-wrap\">\n\t\t\t\t          <h2 class=\"section-title\">It all starts here...<\/h2><p>Start creating beautiful, multi-step forms that convert with a zero commitment free trial (no credit card required):<\/p>\n\t\t\t\t          <div class=\"saspot-btn-wrap\"><a href=\"https:\/\/app.growform.co\/signup\" class=\"btn-one saspot-btn saspot-light-blue-btn right\">Start my 14 day free trial <i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\t\t\t          <\/div>\n\t\t\t        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Upcoming feature A\/B testing for forms Also known as &#x201E;split testing&#x201C;, A\/B testing lets you split traffic to work out which form variant performs better What is A\/B testing? What is split testing? Beim A\/B-Testing &#x2013; oder Split-Testing &#x2013; werden die Besucher in zwei verschiedene Gruppen aufgeteilt, und es wird beobachtet, welche Gruppe besser abschneidet&#x2026;.<\/p>","protected":false},"author":2,"featured_media":0,"parent":8056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8175","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B-Tests f\u00fcr Formulare -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growform.co\/de\/alle-merkmale\/a-b-tests-fuer-formulare\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B-Tests f\u00fcr Formulare -\" \/>\n<meta property=\"og:description\" content=\"Upcoming feature A\/B testing for forms Also known as &#x201E;split testing&#x201C;, A\/B testing lets you split traffic to work out which form variant performs better What is A\/B testing? 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Beim A\/B-Testing &#x2013; oder Split-Testing &#x2013; werden die Besucher in zwei verschiedene Gruppen aufgeteilt, und es wird beobachtet, welche Gruppe besser abschneidet....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growform.co\/de\/alle-merkmale\/a-b-tests-fuer-formulare\/\" \/>\n<meta property=\"og:site_name\" content=\"Growform Multi Step Form Builder\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-13T09:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms-300x247.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/\",\"url\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/\",\"name\":\"A\\\/B-Tests f\u00fcr Formulare -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.growform.co\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/a-b-testing-for-forms-300x247.jpg\",\"datePublished\":\"2021-03-15T18:47:46+00:00\",\"dateModified\":\"2023-04-13T09:15:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.growform.co\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/a-b-testing-for-forms-300x247.jpg\",\"contentUrl\":\"https:\\\/\\\/www.growform.co\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/a-b-testing-for-forms-300x247.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/a-b-tests-fuer-formulare\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.growform.co\\\/de\\\/startseite-entwurf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alle Merkmale\",\"item\":\"https:\\\/\\\/www.growform.co\\\/de\\\/alle-merkmale\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A\\\/B-Tests f\u00fcr Formulare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/#website\",\"url\":\"https:\\\/\\\/www.growform.co\\\/\",\"name\":\"Growform Multi Step Form Builder\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.growform.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/#organization\",\"name\":\"Growform\",\"url\":\"https:\\\/\\\/www.growform.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.growform.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.growform.co\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/gf-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.growform.co\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/gf-logo.png\",\"width\":442,\"height\":48,\"caption\":\"Growform\"},\"image\":{\"@id\":\"https:\\\/\\\/www.growform.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\/B-Tests f\u00fcr Formulare -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growform.co\/de\/alle-merkmale\/a-b-tests-fuer-formulare\/","og_locale":"de_DE","og_type":"article","og_title":"A\/B-Tests f\u00fcr Formulare -","og_description":"Upcoming feature A\/B testing for forms Also known as &#x201E;split testing&#x201C;, A\/B testing lets you split traffic to work out which form variant performs better What is A\/B testing? What is split testing? 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