{"id":8694,"date":"2021-07-14T10:08:59","date_gmt":"2021-07-14T10:08:59","guid":{"rendered":"https:\/\/www.growform.co\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/"},"modified":"2023-04-13T09:28:00","modified_gmt":"2023-04-13T09:28:00","slug":"wie-man-google-analytics-ziele-mit-growform-verfolgt","status":"publish","type":"post","link":"https:\/\/www.growform.co\/de\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/","title":{"rendered":"Wie man Google Analytics-Ziele mit Growform verfolgt"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wenn Sie herausfinden m&#xF6;chten, wie viele Nutzer die einzelnen Schritte Ihres Formulars durchlaufen haben, werden Sie unsere Google Analytics-Integration zu sch&#xE4;tzen wissen.<\/p>\n\n<p class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\">Sie haben Ihre Tracking-ID bereits zu Growform hinzugef&#xFC;gt und m&#xF6;chten nur wissen, welche Ereignisse\/Seitenaufrufe wir an Google Analytics senden? <a href=\"#what-does-growform-send\">Klicken Sie hier<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Das Ergebnis sieht dann etwa so aus:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1024x538.png\" alt=\"\" class=\"wp-image-4644\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1024x538.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-300x158.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-768x403.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1536x806.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.growform.co\/de\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/#1_%E2%80%93_Notieren_Sie_sich_Ihre_Google_Analytics_Tracking_ID\">1 &#x2013; Notieren Sie sich Ihre Google Analytics Tracking ID<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.growform.co\/de\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/#2_%E2%80%93_Fuegen_Sie_Ihre_Tracking-ID_in_Growform_ein\">2 &#x2013; F&#xFC;gen Sie Ihre Tracking-ID in Growform ein<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.growform.co\/de\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/#Was_sendet_Growform_an_Google_Analytics\">Was sendet Growform an Google Analytics?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.growform.co\/de\/wie-man-google-analytics-ziele-mit-growform-verfolgt\/#Wie_man_Ziele_und_einen_Trichter_in_Google_Analytics_erstellt\">Wie man Ziele und einen Trichter in Google Analytics erstellt<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Notieren_Sie_sich_Ihre_Google_Analytics_Tracking_ID\"><\/span>1 &#x2013; Notieren Sie sich Ihre Google Analytics Tracking ID<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Melden Sie sich zun&#xE4;chst bei Google Analytics an und navigieren Sie zu &#x201E;Admin&#x201C; unter der von Ihnen gew&#xE4;hlten Eigenschaft. Zum Zeitpunkt der Erstellung dieses Dokuments wird der Administrator durch ein Zahnrad am unteren Rand des Bildschirms dargestellt:<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1.png\" alt=\"\" class=\"wp-image-4632\" width=\"233\" height=\"132\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1.png 540w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1-300x170.png 300w\" sizes=\"(max-width: 233px) 100vw, 233px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Sobald Sie im Verwaltungsbereich sind, klicken Sie auf &#x201E;Tracking-Informationen&#x201C;:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1024x524.png\" alt=\"\" class=\"wp-image-4633\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1024x524.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-300x154.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-768x393.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1536x786.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-2048x1049.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Sie k&#xF6;nnen dann zu &#x201E;Tracking-Code&#x201C; navigieren und Ihre ID wie folgt finden:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1024x493.png\" alt=\"\" class=\"wp-image-4634\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1024x493.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-300x144.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-768x370.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1536x739.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ihre Tracking-ID beginnt mit &#x201E;UA-&#x201E;.<\/p>\n\n<p class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\">Verwenden Sie eine neue GA4-Eigenschaft? Wenn ja, beginnt Ihre &bdquo;Messungs-ID&ldquo; mit G und ist unter Verwaltung &gt; Datenstr&ouml;me zu finden. M&ouml;glicherweise m&uuml;ssen Sie einen Web-Datenstrom einrichten, um uns Ereignisse zu senden &ndash; aber ansonsten ist die Einrichtung dieselbe.<\/p>\n\n<p class=\"wp-block-paragraph\">Kopieren Sie Ihre Tracking-ID in die Zwischenablage &#x2013; Sie ben&#xF6;tigen sie im n&#xE4;chsten Schritt.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Fuegen_Sie_Ihre_Tracking-ID_in_Growform_ein\"><\/span>2 &#x2013; F&#xFC;gen Sie Ihre Tracking-ID in Growform ein<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Navigieren Sie nun zu &bdquo;Edit form settings&ldquo; in Ihrem Growform-Formular, dann zu &bdquo;Tracking &amp; tagging&ldquo; und suchen Sie nach der Google Analytics-Integration:<br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1024x479.png\" alt=\"\" class=\"wp-image-4672\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1024x479.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-300x140.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-768x359.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1536x719.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-2048x958.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Sie m&#xFC;ssen dann einfach die Google Analytics Tracking ID, die Sie in Schritt 1 gefunden haben, in das Feld einf&#xFC;gen.<br><br><strong>Vergessen Sie nicht, auf die Schaltfl&#xE4;che &#x201E;Speichern&#x201C; am Ende der Seite zu klicken!<br><\/strong><br>Damit sind Sie bestens ger&#xFC;stet!<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-does-growform-send\"><span class=\"ez-toc-section\" id=\"Was_sendet_Growform_an_Google_Analytics\"><\/span>Was sendet Growform an Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Sobald Sie Ihre Tracking-ID zu Growform hinzugef&#xFC;gt haben, senden wir Ereignisse an Google Analytics, wenn Nutzer Ihr Formular ausf&#xFC;llen.<br><br>F&#xFC;r Universal Analytics (UA-) Eigenschaften werden die folgenden Ereignisse gesendet:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-subtle-light-gray-background-color has-fixed-layout has-background\"><tbody><tr><td><\/td><td><strong>Aktion<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>Kategorie<\/strong><\/td><td><strong>Etikett<\/strong><\/td><\/tr><tr><td>Beim Laden des Formulars<\/td><td>growformFormViewed<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>&#x2013;<\/td><\/tr><tr><td>Nach Abschluss des Schritts<\/td><td>growformStepCompleted<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>(Die Nummer des abgeschlossenen Schritts)<\/td><\/tr><tr><td>Beim Ausf&#xFC;llen des Formulars<\/td><td>growformFormCompleted<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>&#x2013;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">F&#xFC;r GA4 (G-) Eigenschaften senden wir diese Ereignisse:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-subtle-light-gray-background-color has-fixed-layout has-background\"><tbody><tr><td><\/td><td><strong>Aktion<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>formId<\/strong><\/td><td><strong>SchrittNummer<\/strong><\/td><\/tr><tr><td>Beim Laden des Formulars<\/td><td>growformViewedForm<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>&#x2013;<\/td><\/tr><tr><td>Nach Abschluss des Schritts<\/td><td>growformCompletedStep<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>(Die Nummer des abgeschlossenen Schritts)<\/td><\/tr><tr><td>Beim Ausf&#xFC;llen des Formulars<\/td><td>growformCompletedForm<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Ihre Formular-ID)<\/td><td>&#x2013;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Ihre Formular-ID finden Sie in der URL, wenn Sie ein Formular bearbeiten:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-1024x588.png\" alt=\"\" class=\"wp-image-5395\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-1024x588.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-300x172.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-768x441.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image.png 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_man_Ziele_und_einen_Trichter_in_Google_Analytics_erstellt\"><\/span>Wie man Ziele und einen Trichter in Google Analytics erstellt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Nehmen wir an, wir befinden uns auf einer Universal Analytics-Eigenschaft (UA-) und haben ein zweistufiges Formular (ohne die Dankeseite). Unsere Formular-ID lautet &#x201E;1234-MYFORMID&#x201C;.<br><br>Wir w&#xFC;rden zun&#xE4;chst ein Ziel f&#xFC;r den Zeitpunkt erstellen, zu dem die Benutzer das Formular laden:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dqnjggegp\/image\/upload\/v1628108573\/growform-production\/2021-08-04_21.21.02.gif\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">&#x2026;und erstellen Sie dann Ziele mit den folgenden Werten:<\/p>\n\n<ul class=\"wp-block-list\"><li>Die Aktion growformStepCompleted, mit der Kategorie &#x201E;1234-MYFORMID&#x201C; und dem Label &#x201E;1&#x201C;.<\/li><li>Die Aktion growformStepCompleted, mit der Kategorie &#x201E;1234-MYFORMID&#x201C; und dem Label &#x201E;2&#x201C;.<\/li><li>Die Aktion growformFormCompleted, mit der Kategorie &#x201E;1234-MYFORMID&#x201C;.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Sobald Sie Ziele f&uuml;r jeden Schritt Ihres Formulars festgelegt haben, k&ouml;nnen Sie den Bericht &bdquo;Trichtervisualisierung&ldquo; von Google Analytics unter Conversions &gt; Goals &gt; Funnel visualisation verwenden, um den gesamten Trichter zu visualisieren!<br><br><strong>Ein Hinweis zur optimalen Einrichtung<\/strong><br><br>Unter der Haube wird das Google Analytics-Tag von der Seite ausgel&#xF6;st, in die es eingebettet ist. Daher kann es vorkommen, dass Ereignisse von seltsamen Orten (form.growform.co) ausgel&#xF6;st werden, wenn Sie auf die Seite verlinken.  <br><br>Um dies und die M&#xF6;glichkeit einer doppelten Z&#xE4;hlung der Nutzer zu vermeiden, ist es am besten, eine neue Google Analytics-Eigenschaft nur f&#xFC;r Ihr(e) Growform-Formular(e) zu erstellen!<\/p>\n\n<p style=\"background-color:#fff3d3\" class=\"has-text-color has-background has-very-dark-gray-color wp-block-paragraph\">Ben&#xF6;tigen Sie Hilfe mit Google Analytics? Unser Team ist erfahren in der Nachverfolgung und kann Ihnen &#xFC;ber den Online-Chat in Ihrem Konto helfen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wenn Sie herausfinden m&#xF6;chten, wie viele Nutzer die einzelnen Schritte Ihres Formulars durchlaufen haben, werden Sie unsere Google Analytics-Integration zu sch&#xE4;tzen wissen. Sie haben Ihre Tracking-ID bereits zu Growform hinzugef&#xFC;gt und m&#xF6;chten nur wissen, welche Ereignisse\/Seitenaufrufe wir an Google Analytics senden? Klicken Sie hier. Das Ergebnis sieht dann etwa so aus: 1 &#x2013; Notieren Sie&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-8694","post","type-post","status-publish","format-standard","hentry","category-verwendung-von-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie man Google Analytics-Ziele mit Growform verfolgt - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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