{"id":8645,"date":"2021-06-01T16:54:31","date_gmt":"2021-06-01T16:54:31","guid":{"rendered":"https:\/\/www.growform.co\/como-configurar-google-tag-manager\/"},"modified":"2023-04-13T09:28:00","modified_gmt":"2023-04-13T09:28:00","slug":"como-configurar-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.growform.co\/es\/como-configurar-google-tag-manager\/","title":{"rendered":"C\u00f3mo configurar Google Tag Manager"},"content":{"rendered":"<p>Google Tag Manager es un &#xAB;gestor de etiquetas&#xBB; potente, muy recomendable y 100% gratuito.<br><br>Permite disparar c&#xF3;digo de seguimiento en determinadas condiciones y es muy personalizable. Estos son los t&#xE9;rminos b&#xE1;sicos que hay que aprender:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>&#xAB;Etiqueta&#xBB;<\/strong>: Un bloque de c&oacute;digo o script que se dispara. Una etiqueta suele pegarse desde un tercero y empieza por &laquo;&lt;script&gt;&raquo;. GTM tambi&eacute;n incluye etiquetas f&aacute;cilmente personalizables que pueden configurarse sin c&oacute;digo.<\/li><li><strong>&#xAB;Disparador&#xBB;: <\/strong>Un disparador es &#xAB;Cu&#xE1;ndo disparar&#xBB; una etiqueta. Por ejemplo, podr&#xED;a ser en cada carga de p&#xE1;gina, o s&#xF3;lo en ciertas cargas de p&#xE1;gina o eventos.<\/li><li>&#xAB;Contenedor<strong>&#xAB;<\/strong>: Todo dentro de GTM (incluyendo etiquetas, disparadores y m&#xE1;s) se sientan dentro de un contenedor.<\/li><\/ul>\n\n<p>Una vez hecho esto, vamos a configurar nuestra cuenta de Google Tag Manager&#x2026;<\/p>\n\n<h2 class=\"wp-block-heading\">1 &#x2013; Vaya a Google Tag Manager y cree una cuenta<\/h2>\n\n<p>En primer lugar, acceda <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">a Google Tag Manager<\/a> y elija una cuenta con la que iniciar sesi&#xF3;n. Si a&#xFA;n no tienes una cuenta de Google, necesitar&#xE1;s una.<br><br>Una vez que haya iniciado sesi&#xF3;n en Google Tag Manager, deber&#xE1; crear una cuenta de Google Tag Manager en la interfaz de GTM.<br><br>Pulsa &#xAB;Crear cuenta&#xBB; en la pantalla:<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image.png\" alt=\"\" class=\"wp-image-4561\" width=\"180\" height=\"52\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image.png 336w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-300x86.png 300w\" sizes=\"(max-width: 180px) 100vw, 180px\"\/><\/figure>\n\n<p>Al crear una cuenta GTM, se te pedir&#xE1; que le pongas un nombre a la cuenta y que crees tu primer contenedor.<br><br>Debe elegir &#xAB;Web&#xBB; como plataforma de destino.<br><br>Recomendamos elegir un nombre de contenedor del tipo &#xAB;[Your company] &#x2013; Growform&#xBB;. Esto le permitir&#xE1; mantener todas sus etiquetas Growform y disparadores en un solo lugar.<br><br>Una vez que hayas elegido un nombre de cuenta y un nombre de contenedor, pulsa &#xAB;Crear&#xBB; y acepta los t&#xE9;rminos y condiciones de Google.<\/p>\n\n<h2 class=\"wp-block-heading\">2 &#x2013; Copie el c&#xF3;digo de Google Tag Manager en Growform<\/h2>\n\n<p>Una vez que hayas creado tu cuenta y tu primer contenedor, ver&#xE1;s una pantalla como &#xE9;sta, que contiene todo el c&#xF3;digo de tus etiquetas:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-1024x797.png\" alt=\"\" class=\"wp-image-4562\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-1024x797.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-300x233.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-768x597.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption>Tambi&#xE9;n puede obtener este c&#xF3;digo haciendo clic en el contenedor de etiquetas y, a continuaci&#xF3;n, en el ID del espacio de trabajo (por ejemplo, GTM-T271821), en la parte superior de Google Tag Manager.<\/figcaption><\/figure>\n\n<p>En una nueva pesta&#xF1;a, abra la configuraci&#xF3;n de su formulario (haga clic en &#xAB;Editar configuraci&#xF3;n del formulario&#xBB; en la barra de herramientas superior azul, mientras edita un formulario).<br><br>A continuaci&#xF3;n, busca el cuadro &#xAB;Script personalizado que se ejecuta al enviar el formulario&#xBB; y pega las dos etiquetas de Google de este paso en el cuadro, de la siguiente forma<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-1024x561.png\" alt=\"\" class=\"wp-image-4563\" width=\"444\" height=\"242\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-1024x561.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-768x421.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2.png 1084w\" sizes=\"(max-width: 444px) 100vw, 444px\"\/><figcaption>El resultado final ser&#xE1; el siguiente (pero necesitar&#xE1;s el c&#xF3;digo exclusivo de Google). Puede hacer caso omiso de las instrucciones de Google sobre las etiquetas .<\/figcaption><\/figure>\n\n<p>Cuando hayas terminado, pulsa &#xAB;Guardar configuraci&#xF3;n del formulario&#xBB;.<br><br>Enhorabuena: ha creado un contenedor de Google Tag Manager y lo ha a&#xF1;adido a la p&#xE1;gina de agradecimiento de Growform.<br><br>En este punto no ocurrir&#xE1; nada. A continuaci&#xF3;n, tendr&#xE1; que a&#xF1;adir una etiqueta y configurarla para que se active al enviar el formulario.<br><br>Lo haremos en la pr&#xF3;xima gu&#xED;a&#x2026;<\/p>\n\n<p style=\"background-color:#fff3d3\" class=\"has-text-color has-background has-very-dark-gray-color\">&#xBF;Necesitas rastrear algo m&#xE1;s inteligente? Nuestro equipo de asistencia estar&#xE1; encantado de ayudarle con sus consultas sobre seguimiento personalizado: hable con nosotros a trav&#xE9;s del chat en directo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager es un &#xAB;gestor de etiquetas&#xBB; potente, muy recomendable y 100% gratuito. Permite disparar c&#xF3;digo de seguimiento en determinadas condiciones y es muy personalizable. Estos son los t&#xE9;rminos b&#xE1;sicos que hay que aprender: &#xAB;Etiqueta&#xBB;: Un bloque de c&#xF3;digo o script que se dispara. Una etiqueta suele pegarse desde un tercero y empieza por&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[84,78],"tags":[],"class_list":["post-8645","post","type-post","status-publish","format-standard","hentry","category-google-tag-manager-es","category-uso-de-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo configurar Google Tag Manager - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. No developer required.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growform.co\/es\/como-configurar-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo configurar Google Tag Manager - Growform Multi Step Form Builder\" \/>\n<meta property=\"og:description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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