{"id":8647,"date":"2021-08-05T15:53:30","date_gmt":"2021-08-05T15:53:30","guid":{"rendered":"https:\/\/www.growform.co\/como-utilizar-contenedores-gtm-personalizados-con-growform\/"},"modified":"2026-01-07T15:48:39","modified_gmt":"2026-01-07T15:48:39","slug":"como-utilizar-contenedores-gtm-personalizados-con-growform","status":"publish","type":"post","link":"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/","title":{"rendered":"C\u00f3mo utilizar contenedores GTM personalizados con Growform"},"content":{"rendered":"<p>Google Tag Manager (GTM) es un &#xAB;gestor de etiquetas&#xBB; extremadamente potente, que te permite a&#xF1;adir f&#xE1;cilmente etiquetas est&#xE1;ndar y personalizadas a tu sitio web o formulario.<br><br>Para darte algunos ejemplos de lo que se puede hacer con los contenedores personalizados de GTM, puedes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.growform.co\/es\/como-disparar-una-etiqueta-cuando-un-usuario-cambia-de-paso-o-completa-el-formulario\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disparar un evento de p&#xED;xel cuando los usuarios lleguen a un determinado paso o completen el formulario.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.growform.co\/es\/como-disparar-una-etiqueta-cuando-un-usuario-pulsa-un-boton-determinado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Activar una conversi&#xF3;n de anuncios de Google cuando los usuarios hagan clic en un bot&#xF3;n determinado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.growform.co\/es\/como-disparar-una-etiqueta-de-grabacion-de-pantalla-o-similar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Utiliza un grabador de pantalla como Fullstory para ver c&#xF3;mo se comportan tus usuarios dentro de tu formulario<\/a><\/li>\n\n\n\n<li>Cualquier otra cosa que se le ocurra.<br><br><\/li>\n<\/ul>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#%F0%9F%8E%89_This_guide_is_available_in_video_form\">&#x1F389;&#xA0;This guide is available in video form!<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Un_rapido_repaso_a_los_principales_conceptos_de_GTM\">Un r&#xE1;pido repaso a los principales conceptos de GTM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Lee_esto_primero_Los_problemas_ridiculamente_complicados_causados_por_los_iFrames_y_por_que_Growform_utiliza_dos_contenedores\">Lee esto primero: Los problemas rid&#xED;culamente complicados causados por los iFrames, y por qu&#xE9; Growform utiliza dos contenedores<\/a><\/li><\/ul><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#1_%E2%80%93_Crea_o_inicia_sesion_en_tu_cuenta_de_Google_Tag_Manager\">1 &#x2013; Crea o inicia sesi&#xF3;n en tu cuenta de Google Tag Manager<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#2_%E2%80%93_Descarga_nuestros_contenedores_de_inicio_para_padres_e_hijos\">2 &#x2013; Descarga nuestros contenedores de inicio para padres e hijos<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#3_%E2%80%93_Importa_nuestros_contenedores_padre_e_hijo_a_tu_cuenta_GTM\">3 &#x2013; Importa nuestros contenedores padre e hijo a tu cuenta GTM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#4_%E2%80%93_Publica_tus_contenedores_y_anadelos_a_tu_formulario_Growform\">4 &#x2013; Publica tus contenedores y a&#xF1;&#xE1;delos a tu formulario Growform<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#%C2%BFY_ahora_que\">&#xBF;Y ahora qu&#xE9;?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Preguntas_mas_frecuentes\">Preguntas m&#xE1;s frecuentes<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#I_need_to_fire_a_tag_when_a_user_clicks_a_certain_element_but_cant_work_out_how\">+I need to fire a tag when a user clicks a certain element, but can&#x2019;t work out how<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Should_I_fire_a_tag_in_the_parent_container_or_the_child_container\">+Should I fire a tag in the parent container, or the child container?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Why_is_this_so_complicated_Cant_I_just_use_my_own_GTM_container\">+Why is this so complicated? Can&#x2019;t I just use my own GTM container?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#What_happens_to_my_Growform_tracking_tagging_settings_once_I_add_my_own_containers_Will_my_Facebook_tag_still_fire_after_this\">+What happens to my Growform tracking &amp; tagging settings once I add my own containers? Will my Facebook tag still fire after this?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.growform.co\/es\/como-utilizar-contenedores-gtm-personalizados-con-growform\/#Can_I_use_my_custom_containers_for_multiple_forms\">+Can I use my custom containers for multiple forms?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%89_This_guide_is_available_in_video_form\"><\/span><strong>&#x1F389;&#xA0;This guide is available in video form!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><br>Este v&#xED;deo de 13 minutos te gu&#xED;a a trav&#xE9;s de cada peque&#xF1;o paso que necesitas para configurar tus contenedores de Google Tag Manager con Growform:<br><\/p>\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EWKWHKdr1W0\" title=\"Reproductor de v&#xED;deo de YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n<p><br><\/p>\n\n<p>Una vez que hayas terminado el v&#xED;deo, dir&#xED;gete al <a href=\"#what-next\"><strong>parte inferior de este post<\/strong><\/a> para ver qu&#xE9; puedes hacer a continuaci&#xF3;n.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_rapido_repaso_a_los_principales_conceptos_de_GTM\"><\/span><br><strong>Un r&#xE1;pido repaso a los principales conceptos de GTM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><br>Antes de empezar, aqu&#xED; tienes un r&#xE1;pido repaso de los principales conceptos de GTM:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>contenedor<\/strong> es un &#xAB;&#xE1;rea&#xBB; o repositorio distinto que contiene etiquetas, activadores y variables. Los contenedores est&#xE1;n versionados, y GTM tiene un pr&#xE1;ctico sistema de control de versiones que te permite &#xAB;rebobinar&#xBB; si metes la pata. <br><br><\/li>\n\n\n\n<li>Una <strong>etiqueta<\/strong> es un fragmento de c&#xF3;digo que debe dispararse cuando ocurre algo. GTM tiene una biblioteca de <strong>etiquetas est&#xE1;ndar<\/strong> que puedes utilizar (como Google Ads), pero tambi&#xE9;n puedes a&#xF1;adir tus <strong>propias etiquetas HTML personalizadas<\/strong>. Utilizar etiquetas est&#xE1;ndar suele ser aconsejable, ya que introduce menos complejidad y margen de error.  <br><br><\/li>\n\n\n\n<li>Un <strong>activador<\/strong> es el &#xAB;cu&#xE1;ndo&#xBB; debe dispararse una etiqueta. Los casos de uso comunes son &#xAB;Todas las visualizaciones de la p&#xE1;gina&#xBB;, o cuando se pulsa un determinado bot&#xF3;n. Cuando se cumple una condici&#xF3;n concreta (o un conjunto de condiciones), se activa el activador y se disparan todas las etiquetas bajo ese activador.  <br><br><\/li>\n\n\n\n<li>Una <strong>variable<\/strong> es una peque&#xF1;a pieza de almacenamiento dentro de GTM que facilita el uso y la reutilizaci&#xF3;n de datos. Por ejemplo, almacenamos el ID del formulario dentro de una variable GTM para que sea f&#xE1;cil de reutilizar e insertar en tus propias etiquetas. <\/li>\n<\/ul>\n\n<p><br>Growform utiliza en realidad dos contenedores en lugar de uno, lo que se explica en la siguiente secci&#xF3;n&#x2026;<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lee_esto_primero_Los_problemas_ridiculamente_complicados_causados_por_los_iFrames_y_por_que_Growform_utiliza_dos_contenedores\"><\/span>Lee esto primero: <strong>Los problemas rid&#xED;culamente complicados causados por los iFrames, y por qu&#xE9; Growform utiliza dos contenedores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p><br>Como muchos fragmentos de c&#xF3;digo incrustados, Growform se ejecuta dentro de un iFrame para asegurarse de que no interfiere con tu sitio web (y viceversa).<br><br>Esta bella ilustraci&#xF3;n lo capta muy bien:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1024x559.png\" alt=\"\" class=\"wp-image-4707\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1024x559.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-768x419.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>Un iFrame es como su propia ventana del navegador.<br><br>El iFrame no puede ver nada en tu sitio web, y tu sitio web no puede ver nada dentro del iFrame.<br><br>En realidad, son dos sitios web distintos.<br><br>Esto plantea serios problemas para el seguimiento, especialmente porque la mayor&#xED;a de los socios publicitarios no funcionan dentro de un iFrame.<br><br>Para superar este reto, hemos consultado a algunos expertos en GTM muy avanzados y hemos creado dos contenedores GTM, que hemos preparado para que los descargues e importes a tu propia cuenta GTM:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>contenedor hijo<\/strong>. El trabajo del contenedor hijo es hacer un seguimiento de lo que ocurre dentro de tu formulario y enviarlo al contenedor padre. Tambi&#xE9;n puede ser un lugar &#xFA;til para disparar etiquetas que necesiten &#xAB;ver&#xBB; dentro del iFrame, como las aplicaciones de grabaci&#xF3;n de pantalla.  <br><\/li>\n\n\n\n<li>Un contenedor <strong>padre <\/strong>que recibe eventos del contenedor hijo y dispara realmente las etiquetas.<br><br>As&#xED;, podemos a&#xF1;adir un contenedor hijo y un contenedor padre a nuestro diagrama de la siguiente forma, con una flecha que representa la comunicaci&#xF3;n entre los dos contenedores:<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-1024x559.png\" alt=\"\" class=\"wp-image-4708\" style=\"width:580px;height:316px\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-1024x559.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-768x419.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<h5 class=\"wp-block-heading\" id=\"container-recap\"><strong>Recapitulando:<\/strong><\/h5>\n\n<ul class=\"wp-block-list\">\n<li>Los formularios Growform se ejecutan dentro de un iFrame. Intentar insertar etiquetas en iFrames y conseguir que funcionen est&#xE1; condenado al fracaso. <\/li>\n\n\n\n<li>Para evitar este problema, hemos creado para ti un contenedor <strong>padre<\/strong> y un contenedor <strong>hijo<\/strong>.<\/li>\n\n\n\n<li>El contenedor <strong>hijo<\/strong> capta lo que ocurre <strong>dentro<\/strong> del iFrame y env&#xED;a informaci&#xF3;n al contenedor padre.<\/li>\n\n\n\n<li>El contenedor <strong>padre<\/strong> recibe la informaci&#xF3;n del contenedor hijo y dispara la etiqueta real&#x2026; y la etiqueta funciona de verdad.<\/li>\n\n\n\n<li>Hemos creado estos contenedores y los hemos puesto a tu disposici&#xF3;n para que los descargues y te sirvan de &#xAB;punto de partida&#xBB; para tus aventuras de etiquetado.<\/li>\n<\/ul>\n\n<p>Parece complicado, pero te guiaremos a trav&#xE9;s de un par de ejemplos para que puedas disparar etiquetas en un santiam&#xE9;n.<br><br>A continuaci&#xF3;n te explicamos c&#xF3;mo configurarlo&#x2026;<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Crea_o_inicia_sesion_en_tu_cuenta_de_Google_Tag_Manager\"><\/span>1 &#x2013; Crea o inicia sesi&#xF3;n en tu cuenta de Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>En primer lugar, navega hasta <a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> y crea una nueva cuenta si a&#xFA;n no tienes una.<br><br>Puede que tambi&#xE9;n tengas que crear una cuenta dentro de Google Tag Manager una vez que est&#xE9;s configurado &#x2013; en ese momento debes hacer clic en el men&#xFA; de los &#xAB;tres puntos&#xBB; de tu cuenta y pulsar &#xAB;Crear contenedor&#xBB;.<br><br>Ahora deber&#xED;as crear dos contenedores &#x2013; Un contenedor padre y un contenedor hijo, y ambos deber&#xED;an estar configurados en &#xAB;Web&#xBB; como contenedor de destino:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-1024x869.png\" alt=\"\" class=\"wp-image-4727\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-1024x869.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-300x255.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-768x652.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">(No importa c&#xF3;mo llames a tus contenedores, pero te recomendamos &#xAB;contenedor padre personalizado Growform&#xBB; y &#xAB;contenedor hijo personalizado Growform&#xBB;).<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"download-containers\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Descarga_nuestros_contenedores_de_inicio_para_padres_e_hijos\"><\/span>2 &#x2013; Descarga nuestros contenedores de inicio para padres e hijos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>You can download our parent and child &#xAB;starter&#xBB; containers here:<br><br>&#x1F4BE; <a href=\"https:\/\/growform-prod-scripts.s3.eu-west-2.amazonaws.com\/growform-starter-parent-container.json\" target=\"_blank\" rel=\"noreferrer noopener\">Growform parent container<\/a><br>&#x1F4BE; <a href=\"https:\/\/growform-prod-scripts.s3.eu-west-2.amazonaws.com\/growform-starter-child-container.json\" target=\"_blank\" rel=\"noreferrer noopener\">Growform child container<\/a><\/p>\n\n<p class=\"has-very-light-gray-color has-vivid-red-background-color has-text-color has-background\">No elimines ni cambies ninguna etiqueta, variable o activador que venga con los contenedores de inicio (a menos que sepas realmente lo que haces): tus contenedores dependen de ellos para funcionar correctamente.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Importa_nuestros_contenedores_padre_e_hijo_a_tu_cuenta_GTM\"><\/span>3 &#x2013; Importa nuestros contenedores padre e hijo a tu cuenta GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ahora que ya tienes nuestros contenedores descargados, es hora de importarlos a los nuevos contenedores en blanco que creaste en el paso 1.<br><br>Abre tu contenedor padre y navega hasta &#xAB;Admin&#xBB;, luego pulsa &#xAB;Importar contenedor&#xBB;. Ver&#xE1;s una pantalla como &#xE9;sta: <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1024x674.png\" alt=\"\" class=\"wp-image-4729\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1024x674.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-300x197.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-768x505.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1536x1011.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4.png 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p><br>Selecciona el growform-parent-container.json (descargado en el paso 2), y elige &#xAB;espacio de trabajo existente&#xBB;, y luego &#xAB;espacio de trabajo predeterminado&#xBB;. Puedes utilizar la opci&#xF3;n de <strong>sobrescribir<\/strong>, ya que tu contenedor estaba vac&#xED;o de todos modos. <\/p>\n\n<p>Ahora debes <strong>repetir este proceso para el contenedor hijo<\/strong>, de modo que tengas tanto un contenedor hijo como un contenedor padre en tu cuenta, poblados con las etiquetas y variables que configuramos para ti.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Publica_tus_contenedores_y_anadelos_a_tu_formulario_Growform\"><\/span>4 &#x2013; Publica tus contenedores y a&#xF1;&#xE1;delos a tu formulario Growform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pulsa &#xAB;Enviar&#xBB; en tus dos contenedores para que se publiquen:<br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1024x405.png\" alt=\"\" class=\"wp-image-4730\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1024x405.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-300x119.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-768x304.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1536x607.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-2048x810.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p><br>Ahora tus contenedores est&#xE1;n publicados, est&#xE1;n en estado de funcionamiento y listos para ser a&#xF1;adidos a tu formulario Growform.<br><br>Ve a tu formulario en Growform, pulsa &#xAB;Configuraci&#xF3;n del formulario&#xBB; y luego &#xAB;Seguimiento y etiquetado&#xBB;. Busca la casilla de Google Tag Manager y copia los ID de tus contenedores padre e hijo en cada uno de ellos. No olvides pulsar &#xAB;Guardar&#xBB;.  <br><br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1024x490.png\" alt=\"\" class=\"wp-image-4731\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1024x490.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-300x143.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-768x367.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1536x735.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-2048x980.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>En este punto, tienes una copia exacta de los contenedores &#xAB;por defecto&#xBB; que utilizamos bajo el cap&#xF3; para disparar las otras etiquetas (como Facebook y Google Ads).<br><br>Esto significa que cualquier otra configuraci&#xF3;n que tengas en la p&#xE1;gina de configuraci&#xF3;n de seguimiento y etiquetado seguir&#xE1; funcionando, pero ser&#xE1; disparada por tu contenedor personalizado, en lugar de por el nuestro. Genial, &#xBF;eh? <br><br>Por la misma raz&#xF3;n, tambi&#xE9;n significa que la funcionalidad de disparo de este formulario depende de que tus contenedores GTM permanezcan intactos, as&#xED; que ten cuidado con los contenedores y no elimines nada que ya est&#xE9; ah&#xED;.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-next\"><span class=\"ez-toc-section\" id=\"%C2%BFY_ahora_que\"><\/span>&#xBF;Y ahora qu&#xE9;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ahora que ya has realizado la configuraci&#xF3;n b&#xE1;sica, est&#xE1;s listo para empezar a disparar algunas etiquetas.<br><br>Lee nuestras gu&#xED;as a continuaci&#xF3;n para empezar con algunos casos de uso de la vida real:<br><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/es\/como-disparar-una-etiqueta-cuando-un-usuario-cambia-de-paso-o-completa-el-formulario\/\" target=\"_blank\">C&#xF3;mo disparar una etiqueta cuando un usuario cambia de paso o completa el formulario<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button-advanced\/\" target=\"_blank\">C&#xF3;mo disparar una etiqueta cuando un usuario pulsa un bot&#xF3;n determinado<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/es\/como-disparar-una-etiqueta-de-grabacion-de-pantalla-o-similar\/\" target=\"_blank\">C&#xF3;mo activar una etiqueta de grabaci&#xF3;n de pantalla o similar<\/a><br><\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preguntas_mas_frecuentes\"><\/span>Preguntas m&#xE1;s frecuentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div data-wp-context='{ \"autoclose\": true, \"accordionItems\": [] }' data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-1\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">I need to fire a tag when a user clicks a certain element, but can&#x2019;t work out how<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Due to the way React works, it can be difficult to use class selectors (.classnames) to target particular elements, so we recommend following&#xA0;<a href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button\/\">this guide<\/a>&#xA0;if you wish to target a button.<\/p>\n\n\n\n<p>If you want to target some other element, you can always contact support and we&#x2019;ll be able to target pretty much anything.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-2\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Should I fire a tag in the parent container, or the child container?<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Tags should almost always be fired in the parent container: the child container&#x2019;s job is simply to &#x201C;tell&#x201D; the parent container about what&#x2019;s happening inside Growform&#x2019;s iFrame, so tags can be fired&#xA0;<em>outside<\/em>&#xA0;it, in the parent.<\/p>\n\n\n\n<p>For a basic guide to firing your first tag, see&#xA0;<a href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button-advanced\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-3\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Why is this so complicated? Can&#x2019;t I just use my own GTM container?<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Eugh, we know. It&#x2019;s just part and parcel of working with iFrames.<\/p>\n\n\n\n<p>In theory, you could create your own child container from scratch and add it to your Growform settings.<\/p>\n\n\n\n<p>But this would be next to useless, as tags would only fire inside the iFrame.<\/p>\n\n\n\n<p>By using our &#x201C;starter&#x201D; containers, you get access to a bunch of functions and tags that will let you do everything you need to do.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-4\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">What happens to my Growform tracking &amp; tagging settings once I add my own containers? Will my Facebook tag still fire after this?<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Once you add the our starter containers, Growform will pass the details from your tracking &amp; tagging settings page into your new containers, and everything will function as normal &ndash; as long as you keep the containers intact, which are now doing the heavy lifting!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-5\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Can I use my custom containers for multiple forms?<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>There are 2 approaches when working with multiple forms:<\/p>\n\n\n\n<p>a.)&#xA0;<strong>Use the same containers for all forms<\/strong>: This is a perfectly viable option. The form ID and other information is available inside GTM, so you can build logic about what to fire when inside Google Tag Manager. This works particularly well if your forms have similar purposes.<\/p>\n\n\n\n<p>b.)&#xA0;<strong>Use different containers for different forms<\/strong>: If you&#x2019;re managing multiple clients, you can always create a new account for each client. This keeps their tags completely separate and is better for to avoid cross-contamination of tags.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"has-very-dark-gray-color has-text-color has-background\" style=\"background-color:#fff3d3\">&#xBF;Necesitas ayuda con contenedores GTM personalizados? Nuestro equipo tiene experiencia en seguimiento y etiquetado avanzados y puede ayudarte a trav&#xE9;s del chat en l&#xED;nea de tu cuenta. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager (GTM) es un &#xAB;gestor de etiquetas&#xBB; extremadamente potente, que te permite a&#xF1;adir f&#xE1;cilmente etiquetas est&#xE1;ndar y personalizadas a tu sitio web o formulario. Para darte algunos ejemplos de lo que se puede hacer con los contenedores personalizados de GTM, puedes: &#x1F389;&#xA0;This guide is available in video form! Este v&#xED;deo de 13 minutos&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[84,78],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","hentry","category-google-tag-manager-es","category-uso-de-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo utilizar contenedores GTM personalizados con Growform - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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