{"version":"1.0","provider_name":"Growform Multi Step Form Builder","provider_url":"https:\/\/www.growform.co\/fr\/","author_name":"Harvey Carpenter","author_url":"https:\/\/www.growform.co\/fr\/author\/harvey\/","title":"Co\u00fbt par piste","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oxQvkE2SKe\"><a href=\"https:\/\/www.growform.co\/fr\/glossary\/cout-par-piste\/\">Co\u00fbt par piste<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.growform.co\/fr\/glossary\/cout-par-piste\/embed\/#?secret=oxQvkE2SKe\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Co\u00fbt par piste\u00a0\u00bb &#8212; Growform Multi Step Form Builder\" data-secret=\"oxQvkE2SKe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.growform.co\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Apprenez ce qu'est le co\u00fbt par lead (CPL), comment le calculer et pourquoi il est important pour l'efficacit\u00e9 du marketing. D\u00e9couvrez des strat\u00e9gies pour r\u00e9duire le CPL et am\u00e9liorer le retour sur investissement.","thumbnail_url":"https:\/\/www.growform.co\/wp-content\/uploads\/2025\/02\/growform001-2.png"}