{"id":8184,"date":"2021-03-15T18:47:46","date_gmt":"2021-03-15T18:47:46","guid":{"rendered":"https:\/\/www.growform.co\/toutes-les-caracteristiques\/tests-a-b-pour-les-formulaires\/"},"modified":"2023-04-13T09:15:39","modified_gmt":"2023-04-13T09:15:39","slug":"tests-a-b-pour-les-formulaires","status":"publish","type":"page","link":"https:\/\/www.growform.co\/fr\/toutes-les-caracteristiques\/tests-a-b-pour-les-formulaires\/","title":{"rendered":"Tests A\/B pour les formulaires"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8184\" class=\"elementor elementor-8184 elementor-4272\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f287dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f287dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cca178\" data-id=\"0cca178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b788816 elementor-widget elementor-widget-vt-saaspot_section_title\" data-id=\"b788816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vt-saaspot_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrap\"><h6 class=\"section-subtitle\">Upcoming feature<\/h6><h2 class=\"section-title\">A\/B testing for forms<\/h2><p>Also known as &quot;split testing&quot;, A\/B testing lets you split traffic to work out which form variant performs better<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ded82d elementor-widget elementor-widget-image\" data-id=\"0ded82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"247\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms-300x247.jpg\" class=\"attachment-medium size-medium wp-image-7124\" alt=\"\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms-300x247.jpg 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/03\/a-b-testing-for-forms.jpg 528w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f835e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f835e83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6edf6f\" data-id=\"e6edf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd924a0 elementor-widget elementor-widget-vt-saaspot_section_title\" data-id=\"fd924a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"subtitle_icon\":\"fa fa-address-book\"}' data-widget_type=\"vt-saaspot_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrap\"><h2 class=\"section-title\">What is A\/B testing? What is split testing?<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fed49 elementor-widget elementor-widget-text-editor\" data-id=\"c8fed49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les tests A\/B &#x2013; ou tests fractionn&#xE9;s &#x2013; consistent &#xE0; diviser le trafic en deux groupes diff&#xE9;rents et &#xE0; observer lequel est le plus performant. En r&#xE8;gle g&#xE9;n&#xE9;rale, vous testez le &#xAB;&#xA0;groupe A&#xA0;&#xBB; et le &#xAB;&#xA0;groupe B&#xA0;&#xBB; l&#x2019;un par rapport &#xE0; l&#x2019;autre, d&#x2019;o&#xF9; le nom de &#xAB;&#xA0;test A\/B&#xA0;&#xBB;.<\/p>\n<p>Supposons par exemple que vous pensiez que l&#x2019;affichage d&#x2019;un bouton vert au lieu d&#x2019;un bouton rouge augmente le nombre de clients potentiels.<\/p>\n<p>Les tests A\/B vous permettent d&#x2019;effectuer facilement un test dans lequel 50 % des utilisateurs voient un bouton rouge et 50 % un bouton vert.<\/p>\n<p>Votre outil de test A\/B comptera les conversions pour chaque groupe et vous indiquera celui qui a obtenu les meilleurs r&#xE9;sultats. Cela vous permet de mettre en &#x153;uvre des changements en toute confiance, plut&#xF4;t que de deviner quelle variante sera la plus performante.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d613fb elementor-widget elementor-widget-heading\" data-id=\"3d613fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tests A\/B pour les formulaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1344c67 elementor-widget elementor-widget-text-editor\" data-id=\"1344c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les tests A\/B sont souvent effectu&#xE9;s sur les pages d&#x2019;atterrissage. Les sp&#xE9;cialistes du marketing modifient et r&#xE9;organisent souvent les &#xE9;l&#xE9;ments des pages d&#x2019;atterrissage qui, selon eux, permettront d&#x2019;augmenter le nombre de conversions.<\/p>\n<p>Mais les formulaires en ligne sont souvent n&#xE9;glig&#xE9;s. En modifiant le nombre de champs, leur ordre et la formulation d&#x2019;&#xE9;l&#xE9;ments cl&#xE9;s tels que les boutons et les questions, vous pouvez constater une augmentation significative des conversions.<\/p>\n<p>Notre fonction de test A\/B pour les formulaires vous permettra de modifier tous ces &#xE9;l&#xE9;ments et de voir les r&#xE9;sultats &#xE0; partir de votre compte Growform.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b6d6f elementor-widget elementor-widget-heading\" data-id=\"e4b6d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les meilleurs tests A\/B pour les formulaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5884f elementor-widget elementor-widget-text-editor\" data-id=\"df5884f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de l&#x2019;ex&#xE9;cution de tests A\/B sur les formulaires, nous recommandons d&#x2019;envisager principalement des exp&#xE9;riences telles que :<\/p>\n<ul>\n<li>Que se passe-t-il si nous posons moins de questions ?<\/li>\n<li>Que se passe-t-il si nous demandons des informations personnelles en dernier lieu, ou si nous les omettons compl&#xE8;tement ?<\/li>\n<li>Que se passe-t-il si nous ne demandons pas de num&#xE9;ro de t&#xE9;l&#xE9;phone ?<\/li>\n<li>Que se passe-t-il si nous modifions la &#xAB;&#xA0;demande&#xA0;&#xBB; ou si nous reformulons nos boutons et nos titres ?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c1f76 elementor-widget elementor-widget-heading\" data-id=\"61c1f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment tester votre formulaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c0a4e elementor-widget elementor-widget-text-editor\" data-id=\"a2c0a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour l&#x2019;instant, la meilleure fa&#xE7;on de tester votre formulaire est d&#x2019;utiliser les outils int&#xE9;gr&#xE9;s &#xE0; votre constructeur de page d&#x2019;atterrissage.<\/p>\n<p>Unbounce int&#xE8;gre d&#xE9;j&#xE0; des tests A\/B, il suffit donc de cr&#xE9;er 2 formulaires Growform et de voir lequel convertit le mieux.<\/p>\n<p>&#xC0; l&#x2019;avenir, nous envisageons de d&#xE9;velopper la fonctionnalit&#xE9; de test A\/B, afin que vous puissiez tester vos formulaires &#xE0; partir de votre tableau de bord Growform.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef95ed2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ef95ed2\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cda23e3\" data-id=\"cda23e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc19edf elementor-widget elementor-widget-template\" data-id=\"dc19edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8950\" class=\"elementor elementor-8950 elementor-4166 elementor-4166\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-971de6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"971de6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\",\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3482d92b\" data-id=\"3482d92b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e309d7d elementor-widget elementor-widget-vt-saaspot_callout\" data-id=\"3e309d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"btn_icon\":\"fa fa-angle-right\",\"btn_two_icon\":\"fa fa-angle-right\"}' data-widget_type=\"vt-saaspot_callout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"callout-wrap\">\n\t\t\t          <div class=\"section-title-wrap\">\n\t\t\t\t          <h2 class=\"section-title\">It all starts here...<\/h2><p>Start creating beautiful, multi-step forms that convert with a zero commitment free trial (no credit card required):<\/p>\n\t\t\t\t          <div class=\"saspot-btn-wrap\"><a href=\"https:\/\/app.growform.co\/signup\" class=\"btn-one saspot-btn saspot-light-blue-btn right\">Start my 14 day free trial <i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\t\t\t          <\/div>\n\t\t\t        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Upcoming feature A\/B testing for forms Also known as &#xAB;&#xA0;split testing&#xA0;&#xBB;, A\/B testing lets you split traffic to work out which form variant performs better What is A\/B testing? What is split testing? Les tests A\/B &#x2013; ou tests fractionn&#xE9;s &#x2013; consistent &#xE0; diviser le trafic en deux groupes diff&#xE9;rents et &#xE0; observer lequel est&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"parent":8061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8184","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tests A\/B pour les formulaires - %.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growform.co\/fr\/toutes-les-caracteristiques\/tests-a-b-pour-les-formulaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tests A\/B pour les formulaires - %.\" \/>\n<meta property=\"og:description\" content=\"Upcoming feature A\/B testing for forms Also known as &#xAB;&#xA0;split testing&#xA0;&#xBB;, A\/B testing lets you split traffic to work out which form variant performs better What is A\/B testing? What is split testing? 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