{"id":8619,"date":"2021-07-14T10:08:59","date_gmt":"2021-07-14T10:08:59","guid":{"rendered":"https:\/\/www.growform.co\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/"},"modified":"2023-04-13T09:27:58","modified_gmt":"2023-04-13T09:27:58","slug":"comment-suivre-les-objectifs-de-google-analytics-avec-growform","status":"publish","type":"post","link":"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/","title":{"rendered":"Comment suivre les objectifs de Google Analytics avec Growform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous souhaitez savoir combien d&#x2019;utilisateurs franchissent chaque &#xE9;tape de votre formulaire, vous appr&#xE9;cierez notre int&#xE9;gration &#xE0; Google Analytics.<\/p>\n\n<p class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\">Vous avez d&#xE9;j&#xE0; ajout&#xE9; votre identifiant de suivi &#xE0; Growform et vous souhaitez simplement savoir quels &#xE9;v&#xE9;nements\/visites de pages nous envoyons &#xE0; Google Analytics ? <a href=\"#what-does-growform-send\">Cliquez ici<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Vous obtiendrez quelque chose comme ceci :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1024x538.png\" alt=\"\" class=\"wp-image-4644\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1024x538.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-300x158.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-768x403.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel-1536x806.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/google-analytics-funnel.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/#1_%E2%80%93_Notez_votre_identifiant_de_suivi_Google_Analytics\">1 &#x2013; Notez votre identifiant de suivi Google Analytics<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/#2_%E2%80%93_Collez_votre_identifiant_de_suivi_dans_Growform\">2 &#x2013; Collez votre identifiant de suivi dans Growform<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/#Quest-ce_que_Growform_envoie_a_Google_Analytics\">Qu&#x2019;est-ce que Growform envoie &#xE0; Google Analytics ?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/#Comment_creer_des_objectifs_et_un_entonnoir_dans_Google_Analytics\">Comment cr&#xE9;er des objectifs et un entonnoir dans Google Analytics ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Notez_votre_identifiant_de_suivi_Google_Analytics\"><\/span>1 &#x2013; Notez votre identifiant de suivi Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Tout d&#x2019;abord, connectez-vous &#xE0; Google Analytics et acc&#xE9;dez &#xE0; la rubrique &#xAB;&#xA0;Admin&#xA0;&#xBB; sous la propri&#xE9;t&#xE9; de votre choix. Au moment de la r&#xE9;daction du pr&#xE9;sent document, l&#x2019;administrateur est repr&#xE9;sent&#xE9; par un rouage en bas de l&#x2019;&#xE9;cran :<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1.png\" alt=\"\" class=\"wp-image-4632\" width=\"233\" height=\"132\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1.png 540w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-1-300x170.png 300w\" sizes=\"(max-width: 233px) 100vw, 233px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Une fois que vous &#xEA;tes dans la section d&#x2019;administration, cliquez sur &#xAB;&#xA0;Informations de suivi&#xA0;&#xBB; :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1024x524.png\" alt=\"\" class=\"wp-image-4633\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1024x524.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-300x154.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-768x393.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-1536x786.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-2-2048x1049.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Vous pouvez ensuite naviguer vers &#xAB;&#xA0;Tracking code&#xA0;&#xBB; et trouver votre ID comme suit :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1024x493.png\" alt=\"\" class=\"wp-image-4634\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1024x493.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-300x144.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-768x370.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-1536x739.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/Pasted_Image_14_07_2021__11_29-2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Votre identifiant de suivi commence par &#xAB;&#xA0;UA-&#xAB;&#xA0;.<\/p>\n\n<p class=\"has-text-color has-background has-very-dark-gray-color has-pale-cyan-blue-background-color wp-block-paragraph\">Utilisation d&rsquo;un nouveau bien immobilier GA4 ? Si c&rsquo;est le cas, votre &laquo;&nbsp;ID de mesure&nbsp;&raquo; commence par G et se trouve sous Admin &gt; Flux de donn&eacute;es. Il se peut que vous deviez mettre en place un flux de donn&eacute;es web pour nous envoyer des &eacute;v&eacute;nements, mais &agrave; part cela, la configuration est la m&ecirc;me.<\/p>\n\n<p class=\"wp-block-paragraph\">Copiez votre identifiant de suivi dans votre presse-papiers &#x2013; vous en aurez besoin &#xE0; l&#x2019;&#xE9;tape suivante.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Collez_votre_identifiant_de_suivi_dans_Growform\"><\/span>2 &#x2013; Collez votre identifiant de suivi dans Growform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Maintenant, naviguez vers &laquo;&nbsp;Edit form settings&nbsp;&raquo; dans votre formulaire Growform, puis &laquo;&nbsp;Tracking &amp; tagging&nbsp;&raquo;, et cherchez l&rsquo;int&eacute;gration de Google Analytics :<br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1024x479.png\" alt=\"\" class=\"wp-image-4672\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1024x479.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-300x140.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-768x359.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-1536x719.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/07\/image-15-2048x958.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Il vous suffira ensuite de coller dans le champ l&#x2019;ID de suivi Google Analytics que vous avez trouv&#xE9; &#xE0; l&#x2019;&#xE9;tape 1.<br><br><strong>N&#x2019;oubliez pas de cliquer sur le bouton &#xAB;&#xA0;Enregistrer&#xA0;&#xBB; au bas de la page !<br><\/strong><br>Voil&#xE0;, vous &#xEA;tes pr&#xEA;ts !<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-does-growform-send\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_Growform_envoie_a_Google_Analytics\"><\/span>Qu&#x2019;est-ce que Growform envoie &#xE0; Google Analytics ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez ajout&#xE9; votre ID de suivi &#xE0; Growform, nous commencerons &#xE0; envoyer des &#xE9;v&#xE9;nements &#xE0; Google Analytics lorsque les utilisateurs rempliront votre formulaire.<br><br>Pour les propri&#xE9;t&#xE9;s Universal Analytics (UA-), voici les &#xE9;v&#xE9;nements que nous envoyons :<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-subtle-light-gray-background-color has-fixed-layout has-background\"><tbody><tr><td><\/td><td><strong>Action<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>Cat&#xE9;gorie<\/strong><\/td><td><strong>&#xC9;tiquette<\/strong><\/td><\/tr><tr><td>Au chargement du formulaire<\/td><td>growformFormViewed<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>&#x2013;<\/td><\/tr><tr><td>&#xC0; l&#x2019;issue de l&#x2019;&#xE9;tape<\/td><td>growformStepCompleted<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>(Num&#xE9;ro de l&#x2019;&#xE9;tape franchie)<\/td><\/tr><tr><td>Remplir le formulaire<\/td><td>growformFormCompleted<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>&#x2013;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Pour les propri&#xE9;t&#xE9;s GA4 (G-), nous envoyons ces &#xE9;v&#xE9;nements :<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-subtle-light-gray-background-color has-fixed-layout has-background\"><tbody><tr><td><\/td><td><strong>Action<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>formId<\/strong><\/td><td><strong>num&#xE9;ro de l&#x2019;&#xE9;tape<\/strong><\/td><\/tr><tr><td>Au chargement du formulaire<\/td><td>growformViewedForm<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>&#x2013;<\/td><\/tr><tr><td>&#xC0; l&#x2019;issue de l&#x2019;&#xE9;tape<\/td><td>growformCompletedStep<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>(Num&#xE9;ro de l&#x2019;&#xE9;tape franchie)<\/td><\/tr><tr><td>Remplir le formulaire<\/td><td>growformCompletedForm<\/td><td class=\"has-text-align-right\" data-align=\"right\">(Votre identifiant de formulaire)<\/td><td>&#x2013;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">L&#x2019;identifiant de votre formulaire se trouve dans l&#x2019;URL lorsque vous modifiez un formulaire :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-1024x588.png\" alt=\"\" class=\"wp-image-5395\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-1024x588.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-300x172.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image-768x441.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2022\/01\/image.png 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_creer_des_objectifs_et_un_entonnoir_dans_Google_Analytics\"><\/span>Comment cr&#xE9;er des objectifs et un entonnoir dans Google Analytics ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Disons que nous sommes sur une propri&#xE9;t&#xE9; Universal Analytics (UA-), et que nous avons un formulaire en 2 &#xE9;tapes (sans compter la page de remerciement). L&#x2019;identifiant de notre formulaire est &#xAB;&#xA0;1234-MYFORMID&#xA0;&#xBB;.<br><br>Nous commencerons par cr&#xE9;er un objectif pour le chargement du formulaire par les utilisateurs :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dqnjggegp\/image\/upload\/v1628108573\/growform-production\/2021-08-04_21.21.02.gif\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">&#x2026;puis cr&#xE9;er des objectifs en fonction des valeurs suivantes :<\/p>\n\n<ul class=\"wp-block-list\"><li>L&#x2019;action growformStepCompleted, avec la cat&#xE9;gorie &#xAB;&#xA0;1234-MYFORMID&#xA0;&#xBB; et l&#x2019;&#xE9;tiquette &#xAB;&#xA0;1&#xA0;&#xBB;.<\/li><li>L&#x2019;action growformStepCompleted, avec la cat&#xE9;gorie &#xAB;&#xA0;1234-MYFORMID&#xA0;&#xBB; et l&#x2019;&#xE9;tiquette &#xAB;&#xA0;2&#xA0;&#xBB;.<\/li><li>L&#x2019;action growformFormCompleted, avec la cat&#xE9;gorie &#xAB;&#xA0;1234-MYFORMID&#xA0;&#xBB;.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez d&eacute;fini des objectifs pour chaque &eacute;tape de votre formulaire, vous pouvez utiliser le rapport &laquo;&nbsp;visualisation de l&rsquo;entonnoir&nbsp;&raquo; de Google Analytics sous Conversions &gt; Objectifs &gt; Visualisation de l&rsquo;entonnoir pour visualiser l&rsquo;ensemble de l&rsquo;entonnoir !<br><br><strong>Une note sur l&#x2019;obtention d&#x2019;une configuration optimale<\/strong><br><br>Sous le capot, la balise Google Analytics est d&#xE9;clench&#xE9;e &#xE0; partir de la page sur laquelle elle est int&#xE9;gr&#xE9;e &#x2013; vous pouvez donc commencer &#xE0; voir des &#xE9;v&#xE9;nements d&#xE9;clench&#xE9;s &#xE0; partir d&#x2019;endroits &#xE9;tranges (form.growform.co) si vous cr&#xE9;ez un lien vers la page.  <br><br>Pour &#xE9;viter cela et la possibilit&#xE9; de compter deux fois les utilisateurs, la meilleure pratique consiste &#xE0; cr&#xE9;er une nouvelle propri&#xE9;t&#xE9; Google Analytics uniquement pour votre (vos) formulaire(s) Growform !<\/p>\n\n<p style=\"background-color:#fff3d3\" class=\"has-text-color has-background has-very-dark-gray-color wp-block-paragraph\">Besoin d&#x2019;aide avec Google Analytics ? Notre &#xE9;quipe est exp&#xE9;riment&#xE9;e en mati&#xE8;re de suivi et peut vous aider par le biais d&#x2019;un chat en ligne dans votre compte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous souhaitez savoir combien d&#x2019;utilisateurs franchissent chaque &#xE9;tape de votre formulaire, vous appr&#xE9;cierez notre int&#xE9;gration &#xE0; Google Analytics. Vous avez d&#xE9;j&#xE0; ajout&#xE9; votre identifiant de suivi &#xE0; Growform et vous souhaitez simplement savoir quels &#xE9;v&#xE9;nements\/visites de pages nous envoyons &#xE0; Google Analytics ? Cliquez ici. Vous obtiendrez quelque chose comme ceci : 1 &#x2013;&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-8619","post","type-post","status-publish","format-standard","hentry","category-utilisation-de-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment suivre les objectifs de Google Analytics avec Growform - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. No developer required.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growform.co\/fr\/comment-suivre-les-objectifs-de-google-analytics-avec-growform\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment suivre les objectifs de Google Analytics avec Growform - Growform Multi Step Form Builder\" \/>\n<meta property=\"og:description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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