{"id":8672,"date":"2021-08-05T15:53:30","date_gmt":"2021-08-05T15:53:30","guid":{"rendered":"https:\/\/www.growform.co\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/"},"modified":"2026-01-07T15:48:39","modified_gmt":"2026-01-07T15:48:39","slug":"comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform","status":"publish","type":"post","link":"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/","title":{"rendered":"Comment utiliser des conteneurs GTM personnalis\u00e9s avec Growform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Tag Manager (GTM) est un &#xAB;&#xA0;gestionnaire de balises&#xA0;&#xBB; extr&#xEA;mement puissant, qui vous permet d&#x2019;ajouter facilement des balises standard et personnalis&#xE9;es &#xE0; votre site web ou &#xE0; votre formulaire.<br><br>Pour vous donner quelques exemples de ce qui peut &#xEA;tre fait avec les conteneurs GTM personnalis&#xE9;s, vous pouvez.. :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.growform.co\/fr\/comment-declencher-une-balise-lorsquun-utilisateur-change-detape-ou-complete-le-formulaire\/\" target=\"_blank\" rel=\"noreferrer noopener\">D&#xE9;clencher un &#xE9;v&#xE9;nement pixel lorsque les utilisateurs atteignent une certaine &#xE9;tape ou remplissent le formulaire<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.growform.co\/fr\/comment-declencher-une-balise-lorsquun-utilisateur-appuie-sur-un-certain-bouton\/\" target=\"_blank\" rel=\"noreferrer noopener\">D&#xE9;clencher une conversion dans les annonces Google lorsque les utilisateurs cliquent sur un bouton particulier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.growform.co\/fr\/comment-declencher-une-balise-denregistrement-decran-ou-similaire\/\" target=\"_blank\" rel=\"noreferrer noopener\">Utilisez un enregistreur d&#x2019;&#xE9;cran comme Fullstory pour voir comment vos utilisateurs se comportent &#xE0; l&#x2019;int&#xE9;rieur de votre formulaire.<\/a><\/li>\n\n\n\n<li>Pratiquement tout ce &#xE0; quoi vous pouvez penser !<br><br><\/li>\n<\/ul>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#%F0%9F%8E%89_This_guide_is_available_in_video_form\">&#x1F389;&#xA0;This guide is available in video form!<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Rappel_rapide_des_principaux_concepts_du_GTM\">Rappel rapide des principaux concepts du GTM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Lisez_dabord_ceci_Les_problemes_ridiculement_compliques_causes_par_les_iFrames_et_pourquoi_Growform_utilise_deux_conteneurs\">Lisez d&#x2019;abord ceci : Les probl&#xE8;mes ridiculement compliqu&#xE9;s caus&#xE9;s par les iFrames, et pourquoi Growform utilise deux conteneurs<\/a><\/li><\/ul><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#1_%E2%80%93_Creez_ou_connectez-vous_a_votre_compte_Google_Tag_Manager\">1 &#x2013; Cr&#xE9;ez ou connectez-vous &#xE0; votre compte Google Tag Manager<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#2_%E2%80%93_Telechargez_nos_conteneurs_parent_et_enfant_de_depart\">2 &#x2013; T&#xE9;l&#xE9;chargez nos conteneurs parent et enfant de d&#xE9;part<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#3_%E2%80%93_Importez_nos_conteneurs_parents_et_enfants_dans_votre_compte_GTM\">3 &#x2013; Importez nos conteneurs parents et enfants dans votre compte GTM<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#4_%E2%80%93_Publiez_vos_conteneurs_et_ajoutez-les_a_votre_formulaire_Growform\">4 &#x2013; Publiez vos conteneurs et ajoutez-les &#xE0; votre formulaire Growform<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Quelle_est_la_prochaine_etape\">Quelle est la prochaine &#xE9;tape ?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Questions_frequemment_posees\">Questions fr&#xE9;quemment pos&#xE9;es<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#I_need_to_fire_a_tag_when_a_user_clicks_a_certain_element_but_cant_work_out_how\">+I need to fire a tag when a user clicks a certain element, but can&#x2019;t work out how<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Should_I_fire_a_tag_in_the_parent_container_or_the_child_container\">+Should I fire a tag in the parent container, or the child container?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Why_is_this_so_complicated_Cant_I_just_use_my_own_GTM_container\">+Why is this so complicated? Can&#x2019;t I just use my own GTM container?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#What_happens_to_my_Growform_tracking_tagging_settings_once_I_add_my_own_containers_Will_my_Facebook_tag_still_fire_after_this\">+What happens to my Growform tracking &amp; tagging settings once I add my own containers? Will my Facebook tag still fire after this?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.growform.co\/fr\/comment-utiliser-des-conteneurs-gtm-personnalises-avec-growform\/#Can_I_use_my_custom_containers_for_multiple_forms\">+Can I use my custom containers for multiple forms?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%89_This_guide_is_available_in_video_form\"><\/span><strong>&#x1F389;&#xA0;This guide is available in video form!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\"><br>Cette vid&#xE9;o de 13 minutes vous guide &#xE0; travers toutes les petites &#xE9;tapes n&#xE9;cessaires pour configurer vos conteneurs Google Tag Manager avec Growform :<br><\/p>\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EWKWHKdr1W0\" title=\"Lecteur vid&#xE9;o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez termin&#xE9; la vid&#xE9;o, rendez-vous au <a href=\"#what-next\"><strong>bas de cet article<\/strong><\/a> pour voir ce que vous pouvez faire ensuite.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rappel_rapide_des_principaux_concepts_du_GTM\"><\/span><br><strong>Rappel rapide des principaux concepts du GTM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\"><br>Avant de commencer, voici un bref rappel des principaux concepts de GTM :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>conteneur<\/strong> est une &#xAB;&#xA0;zone&#xA0;&#xBB; distincte ou un d&#xE9;p&#xF4;t qui contient des balises, des d&#xE9;clencheurs et des variables. Les conteneurs sont versionn&#xE9;s, et GTM dispose d&#x2019;un syst&#xE8;me de contr&#xF4;le de version pratique qui vous permet de &#xAB;&#xA0;revenir en arri&#xE8;re&#xA0;&#xBB; si vous vous trompez. <br><br><\/li>\n\n\n\n<li>Une <strong>balise<\/strong> est un morceau de code qui doit se d&#xE9;clencher lorsque quelque chose se produit. GTM dispose d&#x2019;une biblioth&#xE8;que de <strong>balises standard<\/strong> que vous pouvez utiliser (comme Google Ads), mais vous pouvez &#xE9;galement ajouter vos propres <strong>balises HTML personnalis&#xE9;es<\/strong>. Il est souvent conseill&#xE9; d&#x2019;utiliser des balises standard, car elles sont moins complexes et laissent moins de place &#xE0; l&#x2019;erreur.  <br><br><\/li>\n\n\n\n<li>Un <strong>d&#xE9;clencheur<\/strong> est le &#xAB;&#xA0;quand&#xA0;&#xBB; qu&#x2019;une balise doit d&#xE9;clencher. Les cas d&#x2019;utilisation les plus courants sont &#xAB;&#xA0;Toutes les pages vues&#xA0;&#xBB; ou lorsqu&#x2019;un certain bouton est cliqu&#xE9;. Lorsqu&#x2019;une condition particuli&#xE8;re (ou un ensemble de conditions) est remplie, le d&#xE9;clencheur est activ&#xE9; et toutes les balises sous ce d&#xE9;clencheur sont activ&#xE9;es.  <br><br><\/li>\n\n\n\n<li>Une <strong>variable<\/strong> est un petit &#xE9;l&#xE9;ment de stockage dans GTM qui facilite l&#x2019;utilisation et la r&#xE9;utilisation des donn&#xE9;es. Par exemple, nous stockons l&#x2019;ID du formulaire dans une variable GTM pour faciliter sa r&#xE9;utilisation et son insertion dans vos propres balises. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><br>Growform utilise en fait deux conteneurs au lieu d&#x2019;un, ce qui est expliqu&#xE9; dans la section suivante&#x2026;<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lisez_dabord_ceci_Les_problemes_ridiculement_compliques_causes_par_les_iFrames_et_pourquoi_Growform_utilise_deux_conteneurs\"><\/span>Lisez d&#x2019;abord ceci : <strong>Les probl&#xE8;mes ridiculement compliqu&#xE9;s caus&#xE9;s par les iFrames, et pourquoi Growform utilise deux conteneurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\"><br>Comme de nombreux extraits de code int&#xE9;gr&#xE9;s, Growform fonctionne &#xE0; l&#x2019;int&#xE9;rieur d&#x2019;une iFrame pour s&#x2019;assurer qu&#x2019;il ne perturbe pas votre site web (et vice-versa).<br><br>Cette belle illustration le montre bien :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1024x559.png\" alt=\"\" class=\"wp-image-4707\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1024x559.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-768x419.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Un iFrame est comme sa propre fen&#xEA;tre de navigateur.<br><br>L&#x2019;iFrame ne peut rien voir sur votre site web, et votre site web ne peut rien voir &#xE0; l&#x2019;int&#xE9;rieur de l&#x2019;iFrame.<br><br>Il s&#x2019;agit en fait de deux sites web distincts.<br><br>Cela pose de s&#xE9;rieux probl&#xE8;mes pour le tracking &#x2013; d&#x2019;autant plus que la plupart des partenaires publicitaires ne fonctionneront pas &#xE0; l&#x2019;int&#xE9;rieur d&#x2019;un iFrame.<br><br>Pour contourner ce d&#xE9;fi, nous avons consult&#xE9; des experts GTM tr&#xE8;s avanc&#xE9;s et cr&#xE9;&#xE9; deux conteneurs GTM &#x2013; que nous avons mis &#xE0; votre disposition pour que vous puissiez les t&#xE9;l&#xE9;charger et les importer dans votre propre compte GTM :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>conteneur enfant<\/strong>. Le r&#xF4;le du conteneur enfant est de garder une trace de ce qui se passe &#xE0; l&#x2019;int&#xE9;rieur de votre formulaire et de l&#x2019;envoyer au conteneur parent. Il peut &#xE9;galement &#xEA;tre utile pour envoyer des balises qui doivent &#xAB;&#xA0;voir&#xA0;&#xBB; &#xE0; l&#x2019;int&#xE9;rieur de l&#x2019;iFrame, comme les applications d&#x2019;enregistrement d&#x2019;&#xE9;cran.  <br><\/li>\n\n\n\n<li>Un <strong>conteneur parent <\/strong>qui re&#xE7;oit les &#xE9;v&#xE9;nements du conteneur enfant et d&#xE9;clenche les balises.<br><br>Nous pouvons donc ajouter un conteneur enfant et un conteneur parent &#xE0; notre diagramme comme suit, avec une fl&#xE8;che repr&#xE9;sentant la communication entre les deux conteneurs :<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-1024x559.png\" alt=\"\" class=\"wp-image-4708\" style=\"width:580px;height:316px\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-1024x559.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1-768x419.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-1.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<h5 class=\"wp-block-heading\" id=\"container-recap\"><strong>R&#xE9;capitulons :<\/strong><\/h5>\n\n<ul class=\"wp-block-list\">\n<li>Les formulaires Growform s&#x2019;ex&#xE9;cutent &#xE0; l&#x2019;int&#xE9;rieur d&#x2019;une iFrame. Essayer d&#x2019;ins&#xE9;rer des balises dans des iFrames et les faire fonctionner est vou&#xE9; &#xE0; l&#x2019;&#xE9;chec. <\/li>\n\n\n\n<li>Pour contourner ce probl&#xE8;me, nous avons cr&#xE9;&#xE9; un conteneur <strong>parent<\/strong> et un conteneur <strong>enfant<\/strong> pour vous.<\/li>\n\n\n\n<li>Le <strong>conteneur enfant<\/strong> capte ce qui se passe <strong>&#xE0; l&#x2019;int&#xE9;rieur de l&#x2019;<\/strong> iFrame et envoie des informations au conteneur parent.<\/li>\n\n\n\n<li>Le <strong>conteneur parent<\/strong> re&#xE7;oit les informations du conteneur enfant et d&#xE9;clenche la balise proprement dite&#x2026; et la balise fonctionne r&#xE9;ellement.<\/li>\n\n\n\n<li>Nous avons cr&#xE9;&#xE9; ces conteneurs et les avons mis &#xE0; disposition pour les t&#xE9;l&#xE9;charger afin qu&#x2019;ils servent de &#xAB;&#xA0;point de d&#xE9;part&#xA0;&#xBB; &#xE0; vos aventures de marquage.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cela peut sembler compliqu&#xE9;, mais nous allons vous pr&#xE9;senter quelques exemples qui vous permettront de lancer des balises en un rien de temps.<br><br>Voici comment proc&#xE9;der&#x2026;<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Creez_ou_connectez-vous_a_votre_compte_Google_Tag_Manager\"><\/span>1 &#x2013; Cr&#xE9;ez ou connectez-vous &#xE0; votre compte Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Tout d&#x2019;abord, acc&#xE9;dez &#xE0; <a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> et cr&#xE9;ez un nouveau compte si vous n&#x2019;en avez pas d&#xE9;j&#xE0; un.<br><br>Il se peut que vous deviez cr&#xE9;er un compte dans Google Tag Manager une fois que vous &#xEA;tes install&#xE9; &#x2013; &#xE0; ce moment-l&#xE0;, vous devez cliquer sur le menu &#xAB;&#xA0;trois points&#xA0;&#xBB; de votre compte et cliquer sur &#xAB;&#xA0;Cr&#xE9;er un conteneur&#xA0;&#xBB;.<br><br>Vous devez maintenant cr&#xE9;er deux conteneurs &#x2013; un conteneur parent et un conteneur enfant, et les deux doivent &#xEA;tre r&#xE9;gl&#xE9;s sur &#xAB;&#xA0;Web&#xA0;&#xBB; en tant que conteneur cible :<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-1024x869.png\" alt=\"\" class=\"wp-image-4727\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-1024x869.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-300x255.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2-768x652.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-2.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">(Le nom de vos conteneurs n&#x2019;a pas d&#x2019;importance, mais nous recommandons &#xAB;&#xA0;Growform custom parent container&#xA0;&#xBB; et &#xAB;&#xA0;Growform custom child container&#xA0;&#xBB;).<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"download-containers\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Telechargez_nos_conteneurs_parent_et_enfant_de_depart\"><\/span>2 &#x2013; T&#xE9;l&#xE9;chargez nos conteneurs parent et enfant de d&#xE9;part<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">You can download our parent and child &#xAB;&#xA0;starter&#xA0;&#xBB; containers here:<br><br>&#x1F4BE; <a href=\"https:\/\/growform-prod-scripts.s3.eu-west-2.amazonaws.com\/growform-starter-parent-container.json\" target=\"_blank\" rel=\"noreferrer noopener\">Growform parent container<\/a><br>&#x1F4BE; <a href=\"https:\/\/growform-prod-scripts.s3.eu-west-2.amazonaws.com\/growform-starter-child-container.json\" target=\"_blank\" rel=\"noreferrer noopener\">Growform child container<\/a><\/p>\n\n<p class=\"has-very-light-gray-color has-vivid-red-background-color has-text-color has-background wp-block-paragraph\">Ne supprimez pas et ne modifiez pas les balises, les variables ou les d&#xE9;clencheurs fournis avec les conteneurs de d&#xE9;marrage (&#xE0; moins que vous ne sachiez vraiment ce que vous faites) &#x2013; vos conteneurs s&#x2019;appuient sur ces &#xE9;l&#xE9;ments pour fonctionner correctement.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Importez_nos_conteneurs_parents_et_enfants_dans_votre_compte_GTM\"><\/span>3 &#x2013; Importez nos conteneurs parents et enfants dans votre compte GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez t&#xE9;l&#xE9;charg&#xE9; nos conteneurs, il est temps de les importer dans les nouveaux conteneurs vierges que vous avez cr&#xE9;&#xE9;s &#xE0; l&#x2019;&#xE9;tape 1.<br><br>Ouvrez votre conteneur parent et naviguez jusqu&#x2019;&#xE0; &#xAB;&#xA0;Admin&#xA0;&#xBB;, puis cliquez sur &#xAB;&#xA0;Importer un conteneur&#xA0;&#xBB;. Vous verrez un &#xE9;cran comme celui-ci : <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1024x674.png\" alt=\"\" class=\"wp-image-4729\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1024x674.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-300x197.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-768x505.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4-1536x1011.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-4.png 1608w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><br>S&#xE9;lectionnez le fichier growform-parent-container.json (t&#xE9;l&#xE9;charg&#xE9; &#xE0; l&#x2019;&#xE9;tape 2), et choisissez &#xAB;&#xA0;existing workspace&#xA0;&#xBB;, puis &#xAB;&#xA0;Default workspace&#xA0;&#xBB;. Vous pouvez utiliser l&#x2019;option d&#x2019;<strong>&#xE9;crasement<\/strong> en toute s&#xE9;curit&#xE9;, car votre conteneur &#xE9;tait vide de toute fa&#xE7;on. <\/p>\n\n<p class=\"wp-block-paragraph\">Vous devez maintenant <strong>r&#xE9;p&#xE9;ter ce processus pour le conteneur<\/strong> enfant, afin d&#x2019;avoir &#xE0; la fois un conteneur enfant et un conteneur parent dans votre compte, aliment&#xE9;s par les balises et les variables que nous avons d&#xE9;finies pour vous.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Publiez_vos_conteneurs_et_ajoutez-les_a_votre_formulaire_Growform\"><\/span>4 &#x2013; Publiez vos conteneurs et ajoutez-les &#xE0; votre formulaire Growform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Cliquez sur &#xAB;&#xA0;Soumettre&#xA0;&#xBB; pour vos deux conteneurs afin qu&#x2019;ils soient publi&#xE9;s :<br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1024x405.png\" alt=\"\" class=\"wp-image-4730\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1024x405.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-300x119.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-768x304.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-1536x607.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-5-2048x810.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><br>Maintenant que vos conteneurs sont publi&#xE9;s, ils sont en &#xE9;tat de marche et pr&#xEA;ts &#xE0; &#xEA;tre ajout&#xE9;s &#xE0; votre formulaire Growform.<br><br>Acc&eacute;dez &agrave; votre formulaire dans Growform, cliquez sur &laquo;&nbsp;Form settings&nbsp;&raquo; puis sur &laquo;&nbsp;Tracking &amp; Tagging&nbsp;&raquo;. Trouvez la case Google Tag Manager et copiez les ID de vos conteneurs parent et enfant dans chacun d&rsquo;entre eux. N&rsquo;oubliez pas de sauvegarder !  <br><br><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1024x490.png\" alt=\"\" class=\"wp-image-4731\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1024x490.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-300x143.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-768x367.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-1536x735.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/08\/image-6-2048x980.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">&#xC0; ce stade, vous disposez d&#x2019;une copie exacte des conteneurs &#xAB;&#xA0;par d&#xE9;faut&#xA0;&#xBB; que nous utilisons sous le capot pour activer les autres balises (comme Facebook et Google Ads).<br><br>Cela signifie que tous les autres param&#xE8;tres que vous avez d&#xE9;finis sur la page des param&#xE8;tres de suivi et de marquage fonctionneront toujours, mais seront d&#xE9;clench&#xE9;s par votre conteneur personnalis&#xE9;, plut&#xF4;t que par le n&#xF4;tre. Cool, hein ! <br><br>De la m&#xEA;me mani&#xE8;re, cela signifie &#xE9;galement que la fonctionnalit&#xE9; de d&#xE9;clenchement de ce formulaire d&#xE9;pend de l&#x2019;int&#xE9;grit&#xE9; de vos conteneurs GTM, donc soyez prudent avec les conteneurs et ne supprimez rien de ce qui s&#x2019;y trouve d&#xE9;j&#xE0;.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"what-next\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_prochaine_etape\"><\/span>Quelle est la prochaine &#xE9;tape ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez termin&#xE9; la configuration de base, vous &#xEA;tes pr&#xEA;t &#xE0; d&#xE9;clencher des balises.<br><br>Lisez nos guides ci-dessous pour d&#xE9;marrer avec des cas d&#x2019;utilisation concrets :<br><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/fr\/comment-declencher-une-balise-lorsquun-utilisateur-change-detape-ou-complete-le-formulaire\/\" target=\"_blank\">Comment d&#xE9;clencher une balise lorsqu&#x2019;un utilisateur change d&#x2019;&#xE9;tape ou compl&#xE8;te le formulaire ?<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button-advanced\/\" target=\"_blank\">Comment d&#xE9;clencher une balise lorsqu&#x2019;un utilisateur appuie sur un certain bouton ?<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growform.co\/fr\/comment-declencher-une-balise-denregistrement-decran-ou-similaire\/\" target=\"_blank\">Comment d&#xE9;clencher une balise d&#x2019;enregistrement d&#x2019;&#xE9;cran ou similaire ?<\/a><br><\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_frequemment_posees\"><\/span>Questions fr&#xE9;quemment pos&#xE9;es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div data-wp-context='{ \"autoclose\": true, \"accordionItems\": [] }' data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-1\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"I_need_to_fire_a_tag_when_a_user_clicks_a_certain_element_but_cant_work_out_how\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">I need to fire a tag when a user clicks a certain element, but can&#x2019;t work out how<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Due to the way React works, it can be difficult to use class selectors (.classnames) to target particular elements, so we recommend following&#xA0;<a href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button\/\">this guide<\/a>&#xA0;if you wish to target a button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to target some other element, you can always contact support and we&#x2019;ll be able to target pretty much anything.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-2\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"Should_I_fire_a_tag_in_the_parent_container_or_the_child_container\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Should I fire a tag in the parent container, or the child container?<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Tags should almost always be fired in the parent container: the child container&#x2019;s job is simply to &#x201C;tell&#x201D; the parent container about what&#x2019;s happening inside Growform&#x2019;s iFrame, so tags can be fired&#xA0;<em>outside<\/em>&#xA0;it, in the parent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a basic guide to firing your first tag, see&#xA0;<a href=\"https:\/\/www.growform.co\/gtm-how-to-fire-a-tag-when-a-user-presses-a-certain-button-advanced\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-3\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_so_complicated_Cant_I_just_use_my_own_GTM_container\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Why is this so complicated? Can&#x2019;t I just use my own GTM container?<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Eugh, we know. It&#x2019;s just part and parcel of working with iFrames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In theory, you could create your own child container from scratch and add it to your Growform settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this would be next to useless, as tags would only fire inside the iFrame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using our &#x201C;starter&#x201D; containers, you get access to a bunch of functions and tags that will let you do everything you need to do.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-4\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"What_happens_to_my_Growform_tracking_tagging_settings_once_I_add_my_own_containers_Will_my_Facebook_tag_still_fire_after_this\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">What happens to my Growform tracking &amp; tagging settings once I add my own containers? Will my Facebook tag still fire after this?<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Once you add the our starter containers, Growform will pass the details from your tracking &amp; tagging settings page into your new containers, and everything will function as normal &ndash; as long as you keep the containers intact, which are now doing the heavy lifting!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context='{ \"id\": \"accordion-item-5\", \"openByDefault\": false }' data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><span class=\"ez-toc-section\" id=\"Can_I_use_my_custom_containers_for_multiple_forms\"><\/span><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><span class=\"wp-block-accordion-heading__toggle-title\">Can I use my custom containers for multiple forms?<\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">There are 2 approaches when working with multiple forms:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">a.)&#xA0;<strong>Use the same containers for all forms<\/strong>: This is a perfectly viable option. The form ID and other information is available inside GTM, so you can build logic about what to fire when inside Google Tag Manager. This works particularly well if your forms have similar purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">b.)&#xA0;<strong>Use different containers for different forms<\/strong>: If you&#x2019;re managing multiple clients, you can always create a new account for each client. This keeps their tags completely separate and is better for to avoid cross-contamination of tags.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"has-very-dark-gray-color has-text-color has-background wp-block-paragraph\" style=\"background-color:#fff3d3\">Besoin d&#x2019;aide avec les conteneurs GTM personnalis&#xE9;s ? Notre &#xE9;quipe est exp&#xE9;riment&#xE9;e dans le suivi et l&#x2019;&#xE9;tiquetage avanc&#xE9;s et peut vous aider par le biais d&#x2019;un chat en ligne dans votre compte. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager (GTM) est un &#xAB;&#xA0;gestionnaire de balises&#xA0;&#xBB; extr&#xEA;mement puissant, qui vous permet d&#x2019;ajouter facilement des balises standard et personnalis&#xE9;es &#xE0; votre site web ou &#xE0; votre formulaire. Pour vous donner quelques exemples de ce qui peut &#xEA;tre fait avec les conteneurs GTM personnalis&#xE9;s, vous pouvez.. : &#x1F389;&#xA0;This guide is available in video form!&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[39,36],"tags":[],"class_list":["post-8672","post","type-post","status-publish","format-standard","hentry","category-google-tag-manager","category-using-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment utiliser des conteneurs GTM personnalis\u00e9s avec Growform - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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