{"id":8673,"date":"2021-06-01T19:06:22","date_gmt":"2021-06-01T19:06:22","guid":{"rendered":"https:\/\/www.growform.co\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/"},"modified":"2023-05-17T08:34:29","modified_gmt":"2023-05-17T08:34:29","slug":"come-far-scattare-le-conversioni-di-google-ads-con-growform","status":"publish","type":"post","link":"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/","title":{"rendered":"Come far scattare le conversioni di Google Ads con Growform"},"content":{"rendered":"<p>Se desiderate vedere le conversioni nella vostra dashboard di Google Ads quando gli utenti inviano il vostro modulo, siete nel posto giusto.<\/p>\n\n<p class=\"has-text-color has-background has-very-light-gray-color has-luminous-vivid-orange-background-color\">Prima di iniziare, &#xE8; necessario aver impostato un contenitore di Google Tag Manager e averlo aggiunto a Growform. Prima di tutto, fatelo, <a href=\"https:\/\/www.growform.co\/it\/come-impostare-google-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>qui<\/strong>\n<\/a>.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/#1_%E2%80%93_Creare_una_conversione_in_Google_Ads\">1 &#x2013; Creare una conversione in Google Ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/#2_%E2%80%93_Ottenere_i_dettagli_di_conversione_da_Google_Ads\">2 &#x2013; Ottenere i dettagli di conversione da Google Ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/#3_%E2%80%93_Creare_il_tag_in_Google_Tag_Manager\">3 &#x2013; Creare il tag in Google Tag Manager<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/#4_%E2%80%93_Pubblicare_il_contenitore_di_tag\">4 &#x2013; Pubblicare il contenitore di tag<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.growform.co\/it\/come-far-scattare-le-conversioni-di-google-ads-con-growform\/#Una_breve_nota_sul_linker_di_conversione\">Una breve nota sul linker di conversione<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Creare_una_conversione_in_Google_Ads\"><\/span>1 &#x2013; Creare una conversione in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Per prima cosa, accedi a Google Ads e premi &#x201C;Strumenti&#x201D; nella barra degli strumenti superiore, quindi vai a &#x201C;Conversioni&#x201D;.<\/p>\n\n<p>Da qui &#xE8; possibile creare una nuova conversione.<\/p>\n\n<p>Immettere i dettagli della conversione (come il nome e il valore della conversione) e premere &#x201C;Avanti&#x201D;.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Ottenere_i_dettagli_di_conversione_da_Google_Ads\"><\/span>2 &#x2013; Ottenere i dettagli di conversione da Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Una volta creata la conversione in Google Ads, alla voce &#x201C;Scegli come installare il tag&#x201D;, scegliete<strong>&#x201C;Usa<\/strong> <strong>Google Tag Manager<\/strong>&#x201C;:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3-1024x515.png\" alt=\"\" class=\"wp-image-4569\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3-1024x515.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3-300x151.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3-768x386.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3-1536x772.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-3.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>A questo punto &#xE8; necessario prendere nota dell&#x2019;<strong>ID di conversione<\/strong> e dell&#x2019;<strong>etichetta di conversione<\/strong>, poich&#xE9; ne avremo bisogno quando creeremo il tag in Google Tag Manager:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-1024x506.png\" alt=\"\" class=\"wp-image-4571\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-1024x506.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-300x148.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-768x379.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-1536x759.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-5-2048x1011.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Creare_il_tag_in_Google_Tag_Manager\"><\/span>3 &#x2013; Creare il tag in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><a href=\"https:\/\/tagmanager.google.com\/\">Aprire Google Tag Manager<\/a> e premere &#x201C;Nuovo tag&#x201D;:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-1024x475.png\" alt=\"\" class=\"wp-image-4572\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-1024x475.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-300x139.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-768x356.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-1536x713.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-6-2048x951.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p><\/p>\n\n<p>Quindi, aggiungere un nome per il tag e fare clic sulla casella &#x201C;Configurazione del tag&#x201D;:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-1024x515.png\" alt=\"\" class=\"wp-image-4582\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-1024x515.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-300x151.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-768x386.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-1536x773.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-15-2048x1030.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>A questo punto, scegliete<a href=\"https:\/\/www.growform.co\/it\/come-monitorare-le-conversioni-di-google-ads-con-unbounce-nel-2023\/\">&#x201C;Google Ads Conversion Tracking<\/a>&#x201D; dal lungo elenco:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-1024x463.png\" alt=\"\" class=\"wp-image-4573\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-1024x463.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-300x136.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-768x348.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-1536x695.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-7-2048x927.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>Una volta modificato il tag, inserire l&#x2019;<strong>ID di conversione<\/strong> e l&#x2019;<strong>etichetta di conversione<\/strong> ottenuta al punto 2:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-1024x456.png\" alt=\"\" class=\"wp-image-4574\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-1024x456.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-300x134.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-768x342.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-1536x685.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-8-2048x913.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>Quindi, premere la casella &#x201C;Triggering&#x201D; per scegliere un trigger. Scegliere &#x201C;Tutte le pagine&#x201D; e salvare il tag.<\/p>\n\n<p class=\"has-background has-luminous-vivid-amber-background-color\">Perch&#xE9; &#x201C;Tutte le pagine&#x201D;? Per ora, questo contenitore di tag &#xE8; implementato solo nel passaggio &#x201C;grazie&#x201D; del modulo. Se siete utenti esperti di GTM o state ampliando il vostro contenitore, probabilmente vorrete attivare il tag solo su determinati eventi.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Pubblicare_il_contenitore_di_tag\"><\/span>4 &#x2013; Pubblicare il contenitore di tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ricapitolando, abbiamo:<\/p>\n\n<ul class=\"wp-block-list\"><li>Creazione di una conversione in Google Ads<\/li><li>Copiate l&#x2019;ID di conversione e l&#x2019;etichetta<\/li><li>Creazione di un nuovo tag in Google Tag Manager con questi dettagli<\/li><li>Impostare il tag in modo che si attivi su &#x201C;tutte le pagine&#x201D; (c&#x2019;&#xE8; solo una &#x201C;pagina&#x201D; in cui il contenitore del tag verr&#xE0; visto: il passo dei ringraziamenti).<\/li><\/ul>\n\n<p>Ora dobbiamo solo premere &#x201C;Submit&#x201D; per inviare il nostro contenitore modificato:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-1024x598.png\" alt=\"\" class=\"wp-image-4577\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-1024x598.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-300x175.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-768x448.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-1536x896.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-11-2048x1195.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>&#x2026; e poi &#x201C;Pubblica&#x201D; per pubblicare le modifiche:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-1024x572.png\" alt=\"\" class=\"wp-image-4580\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-1024x572.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-300x168.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-768x429.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-1536x858.png 1536w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-14-2048x1144.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n<p>E questo &#xE8; quanto!  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_breve_nota_sul_linker_di_conversione\"><\/span>Una breve nota sul linker di conversione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Google ha recentemente aggiunto un nuovo tag chiamato &#x201C;conversion linker&#x201D;, che dovrebbe essere attivato su tutte le pagine del vostro contenitore per ottenere i migliori risultati.<br><br>A tal fine, &#xE8; possibile creare un nuovo tag in Google Analytics (come abbiamo fatto in precedenza), ma attivare il tag <strong>Conversion Linker<\/strong> su <strong>tutte le pagine<\/strong>. Semplice!<\/p>\n\n<p style=\"background-color:#fff3d3\" class=\"has-text-color has-background has-very-dark-gray-color\">Avete bisogno di tracciare qualcosa di pi&#xF9; intelligente? Il nostro team di assistenza &#xE8; pi&#xF9; che felice di aiutarvi con le richieste di tracciamento personalizzato: parlate con noi in live chat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se desiderate vedere le conversioni nella vostra dashboard di Google Ads quando gli utenti inviano il vostro modulo, siete nel posto giusto. Prima di iniziare, &#xE8; necessario aver impostato un contenitore di Google Tag Manager e averlo aggiunto a Growform. Prima di tutto, fatelo, qui . 1 &#x2013; Creare una conversione in Google Ads Per&#x2026;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[79],"tags":[],"class_list":["post-8673","post","type-post","status-publish","format-standard","hentry","category-utilizzo-di-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come far scattare le conversioni di Google Ads con Growform - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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Prima di iniziare, &#xE8; necessario aver impostato un contenitore di Google Tag Manager e averlo aggiunto a Growform. Prima di tutto, fatelo, qui . 1 &#x2013; Creare una conversione in Google Ads Per...","_links":{"self":[{"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/posts\/8673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/comments?post=8673"}],"version-history":[{"count":0,"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/posts\/8673\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/media?parent=8673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/categories?post=8673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growform.co\/it\/wp-json\/wp\/v2\/tags?post=8673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}