{"id":8698,"date":"2021-06-01T16:54:31","date_gmt":"2021-06-01T16:54:31","guid":{"rendered":"https:\/\/www.growform.co\/come-impostare-google-tag-manager\/"},"modified":"2023-04-13T09:28:00","modified_gmt":"2023-04-13T09:28:00","slug":"come-impostare-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.growform.co\/it\/come-impostare-google-tag-manager\/","title":{"rendered":"Come impostare Google Tag Manager"},"content":{"rendered":"<p>Google Tag Manager &#xE8; un &#x201C;tag manager&#x201D; potente, altamente raccomandato e 100% gratuito.<br><br>Consente di attivare il codice di tracciamento in determinate condizioni ed &#xE8; molto personalizzabile. Ecco i termini di base da imparare:<\/p>\n\n<ul class=\"wp-block-list\"><li>&#x201C;<strong>Tag<\/strong>: Un blocco di codice o di script che si attiva. Un tag viene solitamente incollato da terzi e inizia con &ldquo;&lt;script&gt;&rdquo;. GTM include anche tag facilmente personalizzabili che possono essere configurati senza codice!<\/li><li><strong>&#x201C;Innesco&#x201D;: <\/strong>Un trigger &#xE8; &#x201C;quando sparare&#x201D; un tag. Ad esempio, potrebbe essere presente a ogni caricamento di pagina o solo a determinati caricamenti di pagina o eventi.<\/li><li><strong>&#x201C;Contenitore&#x201D;<\/strong>: Tutto ci&#xF2; che si trova all&#x2019;interno di GTM (compresi i tag, i trigger e altro ancora) si trova all&#x2019;interno di un contenitore.<\/li><\/ul>\n\n<p>Una volta fatto questo, configuriamo il nostro account Google Tag Manager&#x2026;<\/p>\n\n<h2 class=\"wp-block-heading\">1 &#x2013; Andare su Google Tag Manager e creare un account<\/h2>\n\n<p>Per prima cosa, accedere a <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> e scegliere un account con cui accedere. Se non avete gi&#xE0; un account Google, ne avrete bisogno.<br><br>Una volta effettuato l&#x2019;accesso a Google Tag Manager, &#xE8; necessario creare un account Google Tag Manager, all&#x2019;interno dell&#x2019;interfaccia di GTM.<br><br>Premete &#x201C;Crea account&#x201D; sullo schermo:<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image.png\" alt=\"\" class=\"wp-image-4561\" width=\"180\" height=\"52\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image.png 336w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-300x86.png 300w\" sizes=\"(max-width: 180px) 100vw, 180px\"\/><\/figure>\n\n<p>Quando si crea un account GTM, viene richiesto di assegnare un nome all&#x2019;account e di creare il primo contenitore.<br><br>Si deve scegliere &#x201C;Web&#x201D; come piattaforma di destinazione.<br><br>Si consiglia di scegliere un nome di contenitore del tipo &#x201C;[Your company] &#x2013; Growform&#x201D;. In questo modo &#xE8; possibile conservare tutti i tag e i trigger di Growform in un unico posto.<br><br>Una volta scelto il nome dell&#x2019;account e il nome del contenitore, premere &#x201C;Crea&#x201D; e accettare i termini e le condizioni di Google.<\/p>\n\n<h2 class=\"wp-block-heading\">2 &#x2013; Copiare il codice di Google Tag Manager in Growform<\/h2>\n\n<p>Una volta creato il vostro account e il primo contenitore, vedrete una schermata come questa, che contiene tutti i codici dei vostri tag:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-1024x797.png\" alt=\"\" class=\"wp-image-4562\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-1024x797.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-300x233.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1-768x597.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-1.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption>&#xC8; possibile ottenere questo codice anche facendo clic sul contenitore del tag e poi sull&#x2019;ID dell&#x2019;area di lavoro (ad esempio, GTM-T271821), nella parte superiore di Google Tag Manager.<\/figcaption><\/figure>\n\n<p>In una nuova scheda, aprire le impostazioni del modulo (fare clic su &#x201C;Modifica impostazioni modulo&#x201D; nella barra degli strumenti blu in alto, mentre si modifica un modulo).<br><br>Quindi, trovare il riquadro &#x201C;Script personalizzato da attivare all&#x2019;invio del modulo&#x201D; e incollare entrambi i tag di Google di questo passo nel riquadro, come segue<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-1024x561.png\" alt=\"\" class=\"wp-image-4563\" width=\"444\" height=\"242\" srcset=\"https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-1024x561.png 1024w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-300x164.png 300w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2-768x421.png 768w, https:\/\/www.growform.co\/wp-content\/uploads\/2021\/06\/image-2.png 1084w\" sizes=\"(max-width: 444px) 100vw, 444px\"\/><figcaption>Il risultato finale sar&#xE0; simile a questo (ma &#xE8; necessario il codice univoco di Google). Potete tranquillamente ignorare le istruzioni di Google sui tag .<\/figcaption><\/figure>\n\n<p>Al termine, premere &#x201C;Salva impostazioni del modulo&#x201D;.<br><br>Congratulazioni: avete creato un contenitore di Google Tag Manager e lo avete aggiunto alla pagina di ringraziamento di Growform!<br><br>A questo punto non succeder&#xE0; nulla: sar&#xE0; necessario aggiungere un tag e configurarlo in modo che si attivi all&#x2019;invio del modulo.<br><br>Lo faremo nella prossima guida&#x2026;<\/p>\n\n<p style=\"background-color:#fff3d3\" class=\"has-text-color has-background has-very-dark-gray-color\">Avete bisogno di tracciare qualcosa di pi&#xF9; intelligente? Il nostro team di assistenza &#xE8; pi&#xF9; che felice di aiutarvi con le richieste di tracciamento personalizzato: parlate con noi in live chat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager &egrave; un &ldquo;tag manager&rdquo; potente, altamente raccomandato e 100% gratuito.Consente di attivare il codice di tracciamento in determinate condizioni ed &egrave; molto personalizzabile. Ecco i termini di base da imparare: &ldquo;Tag: Un blocco di codice o di script che si attiva. Un tag viene solitamente incollato da terzi e inizia con &ldquo;&lt;script&gt;&rdquo;&hellip;.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[86,79],"tags":[],"class_list":["post-8698","post","type-post","status-publish","format-standard","hentry","category-google-tag-manager-it-2","category-utilizzo-di-growform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come impostare Google Tag Manager - Growform Multi Step Form Builder<\/title>\n<meta name=\"description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. No developer required.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growform.co\/it\/come-impostare-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come impostare Google Tag Manager - Growform Multi Step Form Builder\" \/>\n<meta property=\"og:description\" content=\"Build beautiful, responsive multi-step forms that convert up to 2x better than regular forms. 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