A superb 123FormBuilder alternative for lead gen forms

123FormBuilder is a great form builder for building long forms, but what about forms for lead generation?

123FormBuilder vs. Growform

Sowohl123FormBuilder als auch Growform bieten großzügige Zuschüsse für alle Pläne – warum nicht beide ausprobieren?

123FormBuilder (Platinum plan)Growform (Startup plan)
Create single or multi-step formsYesYes
Embed forms on your websiteYesYes
Custom style & designYesYes
Forms allowedUnlimitedUnlimited
Form views allowedUnlimitedUnlimited
Google Tag Manager (GTM) integrationNoYes
SupportTicket-based supportTalk directly to the founder

What makes Growform so different?

Unlike form builders that try to do everything from corporate surveys to quizzes, Growform does one thing very well: it lets you build beautiful forms that generate more leads.

Founded by a marketer tired of poor-converting that all looked the same, Growform is rapidly gaining traction as a best-practice in landing page design.

It contains 20+ best-practices templates built in, is extremely customizable and works beautifully on all devices.

Let us know how it stacks up a 123FormBuilder alternative - there's a 14 day free trial with no credit card required.

Built for conversion rates

Create a lead capture form that really converts

We’ve taken years of experience in conversion rate optimisation & landing page best practices and distilled our learnings into one, simple to use lead generation form builder.

  • 53% of mobile users abandon forms that take over 3 seconds to load
  • Creating a form with a simple question upfront increases the % of users who will start the form
  • Multi-step forms are hugely effective due to the "sunk cost" fallacy - people naturally feel compelled to finish what they started.
Embed anywhere

Choose from 3 simple embedding options

No need to mess about with code - you can embed on WordPress, Unbounce, Wix - or pretty much any landing page / website HTML editor out there:

  • Embed inline with other content (HTML snippet)
  • Show growform as an overlay when somebody clicks a button (advanced HTML snippet)
  • Link to growform from an email, social post or website (simple link)

Start building better forms today

We believe that Growform makes an excellent alternative to 123FormBuilder, but you be the judge!