A superb 123FormBuilder alternative for lead gen forms

123FormBuilder is a great form builder for building long forms, but what about forms for lead generation?

123FormBuilder vs Growform

Sia123FormBuilder che Growform hanno generose agevolazioni su tutti i piani: perché non provarli entrambi?

123FormBuilder (Platinum plan)Growform (Startup plan)
Create single or multi-step formsYesYes
Embed forms on your websiteYesYes
Custom style & designYesYes
Forms allowedUnlimitedUnlimited
Form views allowedUnlimitedUnlimited
Google Tag Manager (GTM) integrationNoYes
SupportTicket-based supportTalk directly to the founder

What makes Growform so different?

Unlike form builders that try to do everything from corporate surveys to quizzes, Growform does one thing very well: it lets you build beautiful forms that generate more leads.

Founded by a marketer tired of poor-converting that all looked the same, Growform is rapidly gaining traction as a best-practice in landing page design.

It contains 20+ best-practices templates built in, is extremely customizable and works beautifully on all devices.

Let us know how it stacks up a 123FormBuilder alternative - there's a 14 day free trial with no credit card required.

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Built for conversion rates

Create a lead capture form that really converts

We’ve taken years of experience in conversion rate optimisation & landing page best practices and distilled our learnings into one, simple to use lead generation form builder.

  • 53% of mobile users abandon forms that take over 3 seconds to load
  • Creating a form with a simple question upfront increases the % of users who will start the form
  • Multi-step forms are hugely effective due to the "sunk cost" fallacy - people naturally feel compelled to finish what they started.
Embed anywhere

Choose from 3 simple embedding options

No need to mess about with code - you can embed on WordPress, Unbounce, Wix - or pretty much any landing page / website HTML editor out there:

  • Embed inline with other content (HTML snippet)
  • Show growform as an overlay when somebody clicks a button (advanced HTML snippet)
  • Link to growform from an email, social post or website (simple link)
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Start building better forms today

We believe that Growform makes an excellent alternative to 123FormBuilder, but you be the judge!