Optimizely Campaign form builder
Integrate Optimizely Campaigns with our form builder for targeted, effective marketing.
Trusted by lead gen teams and agencies
Grow your Optimizely Campaign list with better sign-up forms
This integration allows you to take action when a new form submission is received. You can create a recipient, update a recipient’s information, or trigger a custom event. This integration gives you the power to personalize your customer’s experience and streamline your marketing efforts.
In practice, that means new subscribers reach Optimizely Campaign with the right tags, lists or segments already applied, so your welcome sequence starts straight away. Because Growform forms are multi-step, you can ask a qualifying question or two before the email address without hurting sign-up rates, and pass those answers into Optimizely Campaign to personalize what people receive.
Collect up to 2x more leads and send them straight to Optimizely Campaign
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Optimizely Campaign automatically, safely and securely.
A Optimizely Campaign form that looks like your brand
Don’t settle for “yet another Optimizely Campaign form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Optimizely Campaign:
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Create a Recipient
Creates a new recipient in Optimizely Campaign when a form is submitted through Growform.
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Send Transactional Message
Sends a transactional message to a recipient in Optimizely Campaign when a form is submitted through Growform.
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Update a Recipient
Updates an existing recipient in Optimizely Campaign when a form is submitted through Growform.
How does it work?
Optimizely Campaign is a powerful tool for creating customized marketing campaigns. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Optimizely Campaign automatically.
How it works: build the form in Growform, connect it to Optimizely Campaign in a few clicks, and every submission lands in Optimizely Campaign automatically.
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Step 1: Have a Optimizely Campaign account ready
You’ll need a Optimizely Campaign account to receive the leads. If you already use Optimizely Campaign, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Optimizely Campaign
Now you’ve got your form, connect it to Optimizely Campaign in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Optimizely Campaign forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Optimizely Campaign?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Optimizely Campaign contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
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