Pardot form builder
Add prospects and send targeted emails with our Pardot integration.
Trusted by lead gen teams and agencies
Start Pardot workflows from every form submission
Growform’s Pardot integration makes it even easier to manage your leads and automate your marketing efforts. When a new form submission is received, Pardot can automatically add the prospect to a list, send a list email, or take other actions that help you stay on top of your leads. This integration is perfect for businesses that want to streamline their marketing efforts and make the most of their data.
In practice, that means a form submission can start a Pardot workflow immediately: tag the contact, score the lead, trigger a sequence or alert the right person. Because Growform forms are multi-step, you can ask a qualifying question or two before the contact details without hurting conversion, and pass every answer into Pardot to drive the automation.
Collect up to 2x more leads and send them straight to Pardot
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Pardot automatically, safely and securely.
A Pardot form that looks like your brand
Don’t settle for “yet another Pardot form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Pardot:
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Add Prospect to List
Adds a new prospect to a specified list in Pardot.
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Send List Email
Sends an email to a specified list in Pardot.
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Find Prospect
Finds a prospect in Pardot based on specified search criteria.
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Create Prospect
Creates a new prospect in Pardot with specified information.
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Update Prospect
Updates an existing prospect in Pardot with specified information.
How does it work?
Pardot is a great marketing automation tool. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Pardot automatically.
How it works: build the form in Growform, connect it to Pardot in a few clicks, and every submission lands in Pardot automatically.
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Step 1: Have a Pardot account ready
You’ll need a Pardot account to receive the leads. If you already use Pardot, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Pardot
Now you’ve got your form, connect it to Pardot in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Pardot forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Pardot?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Pardot contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your Pardot form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
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