Stop letting bad forms drain your ad campaign budgets. Create multi-step forms that look great on any device and generate up to 2x as many, better qualified leads.
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Trusted by 1,000s of lead gen teams and agencies
Why Growform
Most form builders were built for everyone, from HR to surveys. Growform is the lead generation form builder, designed to help you qualify and convert more leads than any generalist tool.
Multi-step forms based on lead gen best practice, UX research and psychology capture up to 2x more leads than the single-step form you have today.
Conditional logic asks the right follow-up questions. Real-time phone and email validation stops junk before it reaches your CRM.
Start from 250+ templates, customise every pixel, embed anywhere with one snippet. Minutes, not months.
Don’t waste months and thousands developing custom forms. We’ve spent years perfecting conditional logic, validation rules and the small animations that keep people moving, so you don’t have to.
Your form is the last thing a visitor sees before they convert. Make it look like it belongs, not like a widget bolted on.
Rebuild your current form as a multi-step form in an afternoon. Start from a template built for your industry, or from a blank canvas.
Customer results
Agencies and in-house teams switch to Growform to get more leads from the traffic they already pay for.
3x conversion rate
5–6% with HighLevel’s form → 15–20% with Growform
I can highly recommend it, our conversion rates on landing pages have increased significantly. Not sure if it’s because the forms look better compared to HighLevel’s own, but either way it’s definitely worth it since conversions have gone up!
Malcolm Haag Owner, Förnybarlead 
Video review When we started using Growform we saw an immediate increase in conversion rates - we’re talking conversion rates doubling or even tripling in some cases. We’ve had improvements in our cost per lead and the system has been extremely reliable. We’ve never lost a single lead! We cannot recommend Growform enough. Simple to use and set up but makes a MASSIVE difference when it comes to performance. Is indispensable to our clients!
Eugen Bechir Performance Marketer, BeMarketable 
Video review I added Growform to my florist website and nearly doubled my conversion rate, which is worth an extra £1,200 per month to us. I've had a couple of people ask where we got our form as it looks so good and I always mention you!
Victoria Ross Founder, Nearly Real Florals 20–30% better lead quality
We are now getting our leads almost exclusively from Growform. They are of a much higher caliber than the other sources we were using. Growform makes integrating with our current systems seamless and we never miss a lead.
Video review Being able to spread the questions out across multiple steps is great - some of our lead gen forms have probably twice as many fields as our old forms, yet still convert better. I love that I can spin up a form to test a landing page or idea without asking the dev team to get involved. Integrations are a nice touch too!
Giles Williams Co-founder & CTO +15% conversion rate
Really cool form app. Integrated already with most famous landing page builders and tracking tools. Support is also answering quite fast. I recommend.
Minutes, not months
Finding Growform has been a revelation. After spending years using developers to build bespoke form journeys, being able to build on a solution that has all the elements of high-converting forms in minutes instead of months is a game changer.
We’ve been using Growform for almost a year now for all of our lead generation clients. Quite possibly the best affordable solution on the market for lead surveys and forms. Clients are happy, so are we!
Simply awesome! The set-up and workflow are a breeze. The first form is up and running in a few minutes. We were able to improve our workflow with Growform and increase leads by 32% in a very short time.
Thank you for the great tool, keep it up.
basti The customisation allows us to capture only the data we need, which allows for greater form completion. This, plus integration with Zapier and an incredibly polished look, makes this one of our annual costs I’m excited to pay every year.
The product works incredibly well, zero issues, easy to use, fast, clean interface, full of features.
I tried many of the templates and they are perfect. It's clear they know what we need to do to get leads.
Albert Founder, Heyzine Flipbooks The reason I think Growform stands out is because Harvey built it from the ground up to focus on lead generation - that's clear in all the articles and from speaking to Harvey who is the go-to lead-gen expert.
Here's to many leads!!
Jack Bridger Founder, ScalingDevtools podcast Fits your stack
Every lead goes straight to wherever you need it: your CRM, your lead distribution platform or your buyers. Email notifications come as standard, and you can connect to 7,000+ apps with Zapier or webhooks.
LeadByte 
TrustedForm 
HighLevel 
LeadProsper 
Databowl 
Phonexa 
Facebook Lead Ads 
HubSpot 
Salesforce 
Google Sheets 
ActiveCampaign 
Slack Embeds on any site
Pick your industry to see what the form asks, how the leads arrive qualified, and about the live template you can start from today.
Finance & insurance
Lead buyers want proof of consent, and call centers want fewer people who were “just researching prices”. Our best-practice life insurance template first asks about coverage, health and stage before anything personal, can verify the phone number before it’s submitted, and can record a TrustedForm or Jornaya certificate with every submission.
B2B & agencies
Agencies judge a form by cost per lead the morning after a campaign goes live. Growform captures UTMs, GCLIDs and keywords in hidden fields, fires your conversion pixels per step and has 1-click tracking for every major ad network, so every lead is attributable and measurable.
Legal
Nothing wastes a lawyer’s afternoon like calling someone who has already instructed a firm. Our best-practice law firm template asks what loss was suffered, what kind of accident it was and how long ago it was. Our forms can use conditional logic to ask the follow-up questions that matter for each case type and can send eligible claimants straight to a booking page.
Real estate
Sellers want to know you actually serve their area, not a vague promise that someone will call. Our best-practice real estate template opens with Google address lookup, asks about the property and when they plan to sell first, so you hear from serious sellers rather than those moving in six months.
Solar & energy
Stop calling leads with a flat roof and no authority to buy. Our best-practice solar template asks how much sun the roof gets, what type of roof it is and the monthly electricity bill with large picture buttons, followed by the property address and a “calculating your savings” screen that feels like getting a quote rather than filling in a form.
Trades & construction
Nobody should drive out to jobs only to find the lead doesn’t own the house, or doesn’t have budget. Our best-practice roofing template asks about the materials, the premises and the service first, followed by the building address. You can use conditional logic to ask questions about the job so homeowners never see a question that doesn’t apply to them.
Free trial
Try Growform free of charge for 14 days, with no credit card required. Get full access with no commitment or limits today.
Try the software on our most powerful plan.
Build your first form in a few minutes, and publish on your domain or via our easy embed snippet. Set up tracking in a few clicks and watch the leads roll in.
Experience the conversion uplift yourself for 14 days and pick a plan at the end of the trial. If it isn’t for you, nothing is charged and there is nothing to cancel.
Build your first multi-step form in minutes. Free for 14 days, no credit card, cancel any time.
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