Comparisons
Jotform costs $39, $49 or $129 a month, or $408, $468 or $1,188 a year, and the free plan stops at 100 submissions. Every plan and limit, checked October 9, 2026, plus what a lead form really costs.
October 9, 2026
Lead generation
October 9, 2026
Form design & CRO
We completed 114 US multi-step lead forms screen by screen in October 2026 and counted how long they are, what they ask first, how they show progress, when they ask for contact details and how they ask for consent.
October 9, 2026
Form design & CRO
From one-field newsletters to mortgage forms, we filled out 25 lead generation forms of every type. Here's what works in 2026, and what to learn from them.
October 9, 2026
Form design & CRO
We painstakingly searched across hundreds of LinkedIn lead gen forms, collated reams of data and worked out what's worth drawing inspiration from in 2026.
October 8, 2026
Lead generation
Paid traffic operators usually ask the wrong first question here.
September 18, 2026
Using Growform
Growform helps mass tort marketers and intake teams turn paid traffic into better-screened claimant leads.
September 16, 2026
Using Growform
Debt relief lead forms have to do more than convert.
September 14, 2026
