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Growform Multi Step Form Builder
Rated 5.0 by marketers on Capterra, G2, Software Advice 5.0 5.0 5.0

Lay the foundation for better trade lead generation

Stop losing valuable building, roofing or trade leads to dull forms.

Join industry leaders who generate more inquiries, qualify prospects better and get to market faster.

Trade lead generation image

Try a roofing form built with Growform

This is a live Growform template. Click through it to see how a multi-step trade quote form feels to fill in, then make it your own.

Get more construction leads with stunning forms

When you’re trying to find out how much a new roof costs, there’s nothing more unappealing than yet another contact form that promises no answers.

Growform forms are different. We’ve worked with builders, roofers and installers across the world to build experiences that your customers will love to use.

From eye-catching buttons to slick progress bars, these forms use modern components to keep users engaged and motivated. The result? Less drop-offs and higher conversion rates.

Qualify leads better upfront, not on the phone

Ever followed up with a construction lead, only to find out they don’t own the house?

Growform forms are a breeze to fill in, so users will happily answer more qualifying questions before dropping off.

This results in better-qualified, higher quality leads that take up less time being qualified by your employees.

Get to market faster, without a team of devs

We know what it’s like to have an idea, but be slowed down by busy software developers.

With Growform, you can create premium experiences that would normally require a small team of software engineers.

Build cutting edge forms and bring your vision to life faster than ever – at a fraction of the cost of hiring developers.

Trade / construction lead generation form builder
Builders, roofers and installers ask us for the same three things: what the job is, where it is and what it looks like. Growform forms collect the job type, the postcode and a couple of photos, then route the inquiry to the right team with conditional logic so estimators only call serious work.
Harvey Carpenter Founder, Growform

Built for lead generation. Proven at scale.

Growform serves millions of form views a month for agencies and lead generation teams, with the pixels, hidden fields and integrations they judge a form by.

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Up to 2x
more conversions from the same traffic
23%
typical reduction in cost per lead with multi-step forms and server-side tracking
5M+
form loads served every month
1,000s
of companies have built their lead forms with Growform

Features our trade & construction customers rely on

Qualify the job before you quote it

Ask what the job is, whether they own the property and when they want it done, then use conditional logic to ask roof, extension or bathroom questions only when they are relevant.

Your estimators only call serious jobs, and homeowners never see questions that don’t apply to them.

Embed on your website, or go standalone

Whether you want your form to be embedded on your company website or linked to via a button – we can do either.

Host your form on a domain like form.yourcompany.com for a completely code-free setup, or embed your form on an existing page with a simple HTML snippet.

Look up addresses with Google Autocomplete

With address lookups powered by Google’s autocomplete, prospects can easily look up their address and get the formatting 100% correct every time.

This gets rid of annoying mistypes and incorrect addresses, while providing a better user experience.

Engage users with eye-catching buttons

Sleek, responsive and colorful – Growform buttons are designed for maximum effect. Homeowners will love filling in your form, as each step feels like a breeze.

Buttons are designed to look great on all devices and scale down beautifully on mobile.

Reduce uncontactable leads with real-time verification

Stop waiting for leads to hit your database before finding they’re uncontactable.

With real-time checks, you can ensure leads are valid before they hit your database – giving them a chance to provide the correct email address or phone number before submitting the form.

Boost your construction lead generation efforts today

Join industry leaders converting more traffic, generating higher quality leads and moving faster than ever.