An elegant Jotform alternative without years of legacy clutter
Jotform is a full-featured form builder, but it's become a little cluttered over the years. Why not try something a bit more modern?
Jotform vs Growform
Jotform was established back in 2006 – do you really want a form builder old enough to be your dad? 
| Jotform (Silver plan) | Growform (Startup plan) | |
|---|---|---|
| Create single or multi-step forms | Yes | Yes |
| Embed forms on your website | Yes | Yes |
| Custom style & design | Yes | Yes |
| Forms allowed | 50 | Unlimited |
| Form views allowed | 100,000 | Unlimited |
| Fields per form | 500 | Unlimited |
| Google Tag Manager (GTM) integration | No | Yes |
| Multiple questions per page | Achievable by using "cards" | Yes |
| Support | Ticket-based support | Talk directly to the founder |
What makes Growform so different?
Unlike form builders that try to do everything (corporate surveys, anyone?), Growform does one thing very well: it lets you build beautiful forms that generate more leads.
Founded by a marketer tired of poor-converting that looked out of place, Growform is rapidly gaining traction as a best-practice in landing page design.
It contains 20+ best-practices templates built in, allows for complete customization and works beautifully on all devices.
Let us know how it stacks up a Jotform alternative - there's a 14 day free trial with no credit card required.
Built for conversion rates
Create a lead capture form that really converts
We’ve taken years of experience in conversion rate optimisation & landing page best practices and distilled our learnings into one, simple to use lead generation form builder.
- 53% of mobile users abandon forms that take over 3 seconds to load
- Creating a form with a simple question upfront increases the % of users who will start the form
- Multi-step forms are hugely effective due to the "sunk cost" fallacy - people naturally feel compelled to finish what they started.
Embed anywhere
Choose from 3 simple embedding options
No need to mess about with code - you can embed on WordPress, Unbounce, Wix - or pretty much any landing page / website HTML editor out there:
- Embed inline with other content (HTML snippet)
- Show growform as an overlay when somebody clicks a button (advanced HTML snippet)
- Link to growform from an email, social post or website (simple link)
Start building better forms today
We think Growform is an outstanding alternative to Jotform - why not try it out and let us know what you think?
Frequently Asked Questions (FAQs)
Why should I consider Growform as a Jotform alternative?
Jotform is a powerful tool, but it’s designed to serve a wide range of use cases, from HR surveys to corporate forms. Growform was built specifically for lead generation. If your goal is to convert more visitors into qualified leads, Growform’s streamlined design and multi-step functionality will likely deliver better results.
Does Growform support multi-step forms like Jotform?
Yes. Growform specializes in multi-step forms, which are proven to improve conversion rates by making forms feel less overwhelming. Unlike Jotform’s “card” approach, Growform gives you full control over how questions are grouped and displayed.
Can I embed Growform forms on my website?
Absolutely. You can embed Growform on any website, including WordPress, Unbounce, Webflow, or custom HTML sites. Choose from inline embeds, overlays triggered by buttons, or simple direct links to your form.
Is there a limit to how many forms I can create with Growform?
No. Unlike Jotform’s Silver plan, which caps you at 50 forms, Growform offers unlimited forms, unlimited fields, and unlimited views, so you’ll never be held back by artificial limits.
Does Growform integrate with my existing tools?
Yes. Growform integrates seamlessly with popular marketing and CRM platforms through direct integrations and Zapier. This means your leads can flow straight into the tools you already use, such as HubSpot, Salesforce, or Mailchimp.
How does Growform handle customization and branding?
Growform offers complete design flexibility. You can adjust colors, buttons, fonts, and progress bars to match your brand perfectly. If you have advanced needs, you can also add custom CSS for pixel-perfect control.
Is Growform mobile-friendly?
Yes. Every form built with Growform is responsive by default and designed to look great on any device. Mobile optimization is a priority since more than half of web traffic now comes from mobile users.
What kind of support can I expect from Growform?
While Jotform relies on ticket-based support, Growform users can talk directly to the founder and team. This means you’ll get fast, human responses from people who know the product inside-out.
How does Growform improve conversion rates compared to Jotform?
Growform is based on proven conversion rate optimization (CRO) principles. Features like simple opening questions, multi-step layouts, and fast-loading pages are baked in to reduce drop-offs and capture more leads.
Is there a free trial for Growform?
Yes. Growform offers a 14-day free trial with no credit card required. This gives you time to test the platform, build forms, and see how it performs as a Jotform alternative—completely risk-free.