Drift form builder
Streamline your lead capture with our easy-to-use form builder and Drift integration.
Trusted by lead gen teams and agencies
Turn form submissions into Drift tickets
When you receive a new form submission, you can choose to create or update a contact from external or log an event for contact.
For the team on the receiving end, that means every submission becomes a task, ticket or record in Drift with the details already filled in, so nothing gets lost between the form and the work. Multi-step forms make it easy to ask for exactly the information you need, and conditional logic keeps the form short for the person filling it in.
Collect up to 2x more leads and send them straight to Drift
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Drift automatically, safely and securely.
A Drift form that looks like your brand
Don’t settle for “yet another Drift form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Drift:
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Create or Update Contact From External
Creates or updates a contact in Drift from an external source.
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Update Known Contact
Updates an existing contact in Drift with new information.
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Log Event for Contact
Logs an event for a contact in Drift, such as a chat or email interaction.
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Find User by End User Id
Finds a Drift user by their end user ID.
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Find User by Anonymous Id
Finds a Drift user by their anonymous ID.
How does it work?
Drift is a great chatbot tool that can help businesses engage with their customers in real-time. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Drift automatically.
How it works: build the form in Growform, connect it to Drift in a few clicks, and every submission lands in Drift automatically.
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Step 1: Have a Drift account ready
You’ll need a Drift account to receive the leads. If you already use Drift, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Drift
Now you’ve got your form, connect it to Drift in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Drift forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Drift?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Drift contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
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