Emma form builder
Create and manage subscribers and groups with our Emma integration.
Trusted by lead gen teams and agencies
Grow your Emma list with better sign-up forms
Emma is an email marketing platform. With this integration, you can automatically create subscribers or groups in Emma whenever a new form submission is received.
In practice, that means new subscribers reach Emma with the right tags, lists or segments already applied, so your welcome sequence starts straight away. Because Growform forms are multi-step, you can ask a qualifying question or two before the email address without hurting sign-up rates, and pass those answers into Emma to personalize what people receive.
Collect up to 2x more leads and send them straight to Emma
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Emma automatically, safely and securely.
A Emma form that looks like your brand
Don’t settle for “yet another Emma form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Emma:
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Create Subscriber
Adds a new subscriber to your Emma account.
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Create Group
Creates a new group in your Emma account.
How does it work?
Emma is a fantastic tool for creating basic forms. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Emma automatically.
How it works: build the form in Growform, connect it to Emma in a few clicks, and every submission lands in Emma automatically.
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Step 1: Have a Emma account ready
You’ll need a Emma account to receive the leads. If you already use Emma, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Emma
Now you’ve got your form, connect it to Emma in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Emma forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Emma?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Emma contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Emma. 14-day free trial, no credit card required.