Upcoming feature

Form analytics

Form analytics lets you see exactly how many users complete each step, and what causes people to abandon your form

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What is form analytics?

Form analytics lets you see exactly what people are doing on your forms.

With a good form analytics setup, you can discover:

  • How many people are landing on my form?
  • How many people start filling in my form?
  • How many people are abandoning my form?
  • Which steps do people drop out on?

How to track contact forms with Google Analytics

If you’ve already got Google Analytics, you may wish to track success events (i.e. form submissions). This way, you’ll be able to see exactly where form-fills came from and report on them easily.

This guide to Google Analytics form tracking has you covered:

1.) Make sure you have Google Analytics installed

First, you need to make sure you have Google Analytics installed (it sounds obvious, but many do not!).

To do this, check your site’s HTML for code that looks like this –

<!-- Google Analytics -->
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
ga('create', 'UA....', 'auto');
ga('send', 'pageview');
<!-- End Google Analytics -->


Note that it may be installed by a third party addon, like Google Tag Manager.

2.) Work out the code you need to run on form submission

The next step is to “fire an event” when your form is submitted. This basically means “tell Google something has happened”.

To fire a “submit” action event for the category “contact form”, you’d run the following code:

ga('send', 'event', 'contact-form', 'submit');
}, false );

Let’s break that code down:

  • The code block opens and closes with <script> blocks, which just means it’s JavaScript
  • “ga” is a reference to Google Analytics
  • “send” and “event” describe what you’re doing – you’re sending an event to Google Analytics
  • “contact-form” is the event category. You could change this to anything, like “Lead-form”, “leadgen”, or “website-leads” – it’s up to you.
  • “submit” is the event action. Again, you could rename this to anything – like “add”, “complete”, or “send”.

3.) How to actually run the code (the hard way)

You can literally run the above code in your JavaScript console to see a working event in Google Analytics!

But of course, running the code in your JavaScript console is no good – you need this to happen every time somebody submits a form.

One option is to find the ID of the button users will be clicking on submit, and fire the code then. Let’s say your button has an ID of “mybutton123”, your code would look like this:


document.getElementById("mybutton123").addEventListener('click',function ()

ga('send', 'event', 'contact-form', 'submit');

}, false );

} ); </script>

This code simply wraps the Google Analytics “send event” code from step 2 in an event listener that listens for a click on “mybutton123”.
3b.) How to actually run the code (the easy way)
If you’re using a form builder like Growform, you can simply paste the code from step 2 to into the “Run code on form submission” option under form settings.
4.) How to see form submissions in Google Analytics
To see your form submission events in Google Analytics, navigate to Behaviour > Events > Overview.

Which plans allow for form analytics?

You can add form analytics onto any plan - it's not a restricted feature!

Hobbyist plan

  • Yes

Agency plan

  • Yes

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