Bento form builder
Enhance your forms with Bento integration, including tags and custom events.

Trusted by lead gen teams and agencies
Start Bento workflows from every form submission
This integration allows you to automatically trigger actions in other apps like Trello, Slack, and Google Sheets whenever someone submits a form. For example, you can add a tag to a customer profile in Trello, create a custom event in Google Analytics, or send a notification to your team in Slack. Try Growform and its Bento integration today and transform the way you collect and manage form submissions.
In practice, that means a form submission can start a Bento workflow immediately: tag the contact, score the lead, trigger a sequence or alert the right person. Because Growform forms are multi-step, you can ask a qualifying question or two before the contact details without hurting conversion, and pass every answer into Bento to drive the automation.
Collect up to 2x more leads and send them straight to Bento
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Bento automatically, safely and securely.
A Bento form that looks like your brand
Don’t settle for “yet another Bento form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Bento:
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Add Tag
Add a tag to a subscriber in Bento when a new form is submitted in Growform.
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Create Unique Event
Create a unique event in Bento when a new form is submitted in Growform.
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Create Custom Event
Create a custom event in Bento when a new form is submitted in Growform.
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Create Subscriber
Create a new subscriber in Bento when a new form is submitted in Growform.
How does it work?
Bento is a great tool for creating simple forms quickly. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Bento automatically.
How it works: build the form in Growform, connect it to Bento in a few clicks, and every submission lands in Bento automatically.
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Step 1: Have a Bento account ready
You’ll need a Bento account to receive the leads. If you already use Bento, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Bento
Now you’ve got your form, connect it to Bento in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Bento forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Bento?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Bento contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
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Build forms that send every lead to Bento. 14-day free trial, no credit card required.




