ROAS calculator
Return on ad spend from two numbers, with profit if you add your margin.
Free tools
Free marketing calculators and tools
These free marketing calculators answer the questions that come up when you pay for leads. Each one runs in your browser, asks for no sign-up and explains the formula behind the result.
Returns and budgets
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Break-even ROAS calculator
The lowest return at which your ads pay for themselves.
PPC calculator
The clicks and monthly budget behind a lead target.
Google Ads calculator
A search budget built on the averages for your industry.
Facebook ad budget calculator
What a month of leads costs on Facebook and Instagram.
CTR calculator
Click-through rate and cost per click, set against published benchmarks.
Leads and customers
Cost per lead calculator
Cost per lead and per booked appointment, compared with your industry.
Lead value calculator
The revenue behind one lead and the most you can afford to pay for it.
CPA calculator
What each new customer cost you to win.
Sales conversion rate calculator
The percentage of your visitors who went on to buy.
Appointment setting
Pay per appointment calculator
Your cost, profit and margin on every appointment you book for a client.
No-show rate calculator
The share of booked appointments that were missed, and their value.
Appointment reminder text generator
A confirmation, two reminders and a follow-up, ready for GoHighLevel.
Why does a form company publish lead generation calculators?
Growform publishes lead generation calculators because the numbers they produce explain what a form is worth. Your cost per lead, your return on ad spend and the budget you need all depend on the share of paid clicks that complete your form.
Growform is a form builder made for that step. It spreads your questions across short steps, checks contact details as they are typed and sends each lead to your CRM with the campaign that produced it. You can try it free for 14 days.
Start your free trial
Create beautiful multi-step forms that convert, with a 14-day free trial. No credit card required.