How To Fire Twitter Conversions With Growform
If you’re using Twitter ads to drive traffic to your form, you’ll probably want to see conversions tracked in the Twitter ads interface.
This guide will help you do just that – you’ll start to see conversions appear in Twitter whenesver a user fills in your form.
This guide assumes you’ve already set up a universal website tag in Twitter ads – if not, you’ll need to do that first under tools>conversion tracking.
1 – Grab your pixel ID from Twitter
First, open your Twitter Ads account and navigate to tools>conversion tracking.
On this page, follow the link to “view code and installation instructions”:
You will then be taken to a page with your universal pixel code on it.
Now, copy the pixel ID, which follows immediately after the word ‘init’, without the quotes:
The pixel ID is also available in the URL of the page, after the word “id”.
2 – Add your pixel ID to Growform
Now you’ve taken note of the pixel ID, you’re ready to load this information into Growform.
Log into Growform and navigate to your form. Go to “Edit form settings”, and then click “Tracking & tagging”.
For the pixel ID, paste the pixel ID you copied in step 1.
For the event name, you may choose any one of the following:
Sign up
Lead
Download
We recommend using “Sign up” as we’ve seen successful calls made to Twitter using this parameter.
Hit save, and you’re done!
FAQs and developer notes
What’s happening under the hood?
As a result of this configuration, Growform will fire some code like this (as per Twitter’s documentation):
<!-- Twitter universal website tag code -->
<script>
!function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments);
},s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js',
a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script');
// Insert Twitter Pixel ID and Standard Event data below
twq('init','your_pixel_id');
twq('track','your_event_type');
</script>
<!-- End Twitter universal website tag code -->… where “your_pixel_id” is the Pixel ID saved in Growform, and “your_event_type” is the event type you selected earlier.
Can I use any other event types?
We’re not sure. Twitter’s documentation is very murky on whether we can use other event types, so we recommend using “Sign up”, as we have seen this received successfully.
What about custom events?
We wish these were supported, but we haven’t found any documentation suggesting we can send Twitter custom events.
I can’t see the conversions listed under “Conversion tracking”. Why?
It doesn’t seem to be necessary to register conversions on this interface to send them programatically. Instead, you should see the conversions reported in your campaign stats.
It says “Your Twitter tag is pending installation”, even though I’ve installed the tag. Why?
Twitter does not detect our tag for verification purposes as it is loaded asynchronously via Google Tag Manager. This does not impact functionality, so the message can be ignored.
So how can I track this is working?
You can use Twitter’s pixel helper, and should see 2 pixels fire according to the tool: one on page load, and one on form completion:
https://business.twitter.com/en/help/campaign-measurement-and-analytics/pixel-helper.html
If you are a developer, you can also open Chrome developer traffic and see payloads are successfully received by Twitter with a 200 success code.
We’re actively working on our Twitter documentation and would appreciate feedback on your experience. Please contact our support if you need assistance.
