Quick Summary
This article reviews ten top-notch lead capture software to supercharge your sales pipeline. We’ve helped clients like Foxyapp, Stax Payment, and BeMarketable convert website visitors into potential customers. Software like Growform, HelloBar, Wisepops, Landbot, and Unbounce enable targeted marketing for increased sales. For more insights, visit the Growform blog to discover the best lead-generation strategies to complement your software.
Looking for the Right Lead Capture Software?
Attracting potential leads to your marketing channels is just the beginning. The real challenge is getting them to share their details so you can nurture them until they eventually buy from you.
This is where the right lead capture software can make a huge difference.
In this Growform guide, we’ll review five top-notch lead capture tools you should definitely consider.
But first…
Why Listen to Us?
At Growform, capturing leads is our specialty. We created our multi-step form builder to help businesses capture more and better-qualified leads. Just ask companies like Foxyapp, Stax Payment, and BeMarketable—they’ll tell you how effective it’s been for them.
We’ve also researched and tested various lead capture tools, so we’ve compiled all the insights you need to choose the best ones in this guide.
What Is Lead Capture Software?
Lead capture software is designed to collect contact details from website visitors and potential customers, making it easier for businesses to nurture them into paying clients. Unlike general marketing tools, these solutions focus on increasing conversion rates through optimized forms, automated interactions, and seamless CRM integrations.
The best lead capture software includes multi-step forms, popups, AI chatbots, and landing pages—all working together to reduce friction and boost conversions. These tools help businesses automate data collection, qualify leads, and personalize follow-up efforts, making them a must-have for any company focused on efficient lead generation.
Why Should You Care About Lead Capture Software?
Better Conversion Rates
The biggest reason to care? Increased conversions. These tools help you gather the info you need to nurture high-value leads effectively. This leads to increased conversion rates and more efficient sales operations.
More Targeted Messaging
Lead capture software often allows you to gather more than just contact details. You can collect information about interests, needs, preferences… whatever you think is valuable. This data lets you target your messaging to the exact customers you’re trying to convert.
Increase Marketing ROI
Finally, lead capture software can significantly increase your marketing ROI. By targeting specific leads and sending personalized messaging, you can see a higher return on your marketing efforts. Better data means you’re able to do more with less.
Criteria to Consider Before Choosing Lead Capture Software
Ease of Use
Some lead capture software offer drag-and-drop interfaces that are easy for anyone to use, while others may require some coding knowledge. Choose a tool that offers a user-friendly experience that won’t slow you down. If it offers a free trial, you can also test the tool for a better idea of its ease of use.
Pricing & Budget
Lead capture software comes with varying pricing structures. Consider your budget and choose a tool that offers the functionalities you need at a price point that fits your financial constraints.
Integrations
Does the tool integrate with your existing marketing tools and platforms (like email marketing or CRM software)? Seamless integrations can save you time and streamline your workflow.
10 Best Lead Capture Software
- Growform: Best for multi-step lead capture forms
- HelloBar: Best for lead capture hello bars
- Wisepops: Best for lead capture popups
- Landbot: Best for lead capture chatbot
- Unbounce: Best for lead capture landing page
- HubSpot: Best for comprehensive inbound marketing
- Typeform: Best for interactive and engaging forms
- ActiveCampaign: Best for email marketing automation
- Mobly: Best for event lead capture
- EngageBay: Best for all-in-one marketing solutions
1. Growform
Growform is your go-to solution for creating beautiful, effective lead-capture forms.
No one likes filling out long, ugly forms. So, if your lead gen process funnels lead to a badly designed, difficult-to-use form, you’re going to lose some potential customers.
Multi-step forms can change that. With Growform, you can design beautiful, eye-catching multi-step forms that effectively capture leads by breaking your forms into bite-sized, easy-to-digest pieces.
Our forms are built on years of UX research and psychological principles, like the sunk cost fallacy. That means leads are more likely to complete your forms, which results in a higher completion rate for you.
Case in point, BeMarketable tripled their lead conversion rates after switching to Growform, and Nearly Real Florals saw an impressive 87% increase in conversions.
We also understand that spending hours on form creation isn’t anyone’s idea of fun. That’s why drag-and-drop builder makes it easy to create forms in just minutes—with zero technical skill.
Key Features
- Multi-Step Form Builder: Break down lengthy forms into digestible steps, improving user experience and increasing completion rates.
- Seamless Integrations: Growform integrates effortlessly with thousands of landing page builders, CRMs, databases, email marketing software, and more, streamlining your workflow.
- Easy Embedding: Embed your forms virtually anywhere with up to 3 HTML embed methods for maximum flexibility.
- Email Notifications: Receive instant email notifications whenever someone submits your form, allowing you to follow up with leads promptly.
- Conditional Logic: Use conditional logic to tailor the form experience based on user responses, making it more dynamic and relevant.
- A/B Testing (coming soon): Optimize your forms for better results by A/B testing different designs and layouts to see what resonates best with your audience.
- Form Analytics (coming soon): Gain valuable insights into form performance with detailed analytics to identify areas for improvement.
Pricing
We offer a 14-day free trial to explore all our features before committing to a paid plan. Paid plans cater to businesses of various sizes, with pricing based on the number of leads captured per month:
- Startup Plan ($35.99/month): Suitable for capturing up to 300 leads per month.
- Agency Plan ($71.99/month): Ideal for businesses capturing up to 1,000 leads per month.
- Custom: For businesses exceeding 1,000 leads per month, Growform offers custom plans tailored to specific needs.
Pros
- User-friendly interface
- Easy to embed forms
- Conversion-oriented forms
- Intelligent form logic to increase lead quality
- Zero technical expertise is needed
Cons
- Limited form submissions on all plans
2. HelloBar
HelloBar offers a no-frill solution for creating lead capture hello bars—those banners that sit at the top or bottom of a webpage, quietly capturing leads.
This tool can also help you create lead-generation alerts, pop-ups, floating messages, takeovers, and sliders to capture more leads effectively.
Key Features
- Seamless Integrations: Connect HelloBar with your email marketing platform (Mailchimp, GetResponse, etc.) to effortlessly add captured leads to your email list.
- Pre-Built Themes: Design your lead capture elements quickly and easily with over 100 customizable themes that match your brand identity.
- Easy A/B Testing: Optimize your lead capture efforts by testing different designs and messaging to see what resonates best with your audience.
Pricing
A free plan with limited features is available.
HelloBar’s paid plans start at $39/month (Growth) and include unlimited pop-ups, subscribers, and A/B testing. However, they are limited to 50,000 popup views per month.
Pros
- User-friendly interface
- Clean and versatile design options
- Integrates with popular email marketing services
- Good return on investment
Cons
- The mobile experience may not be as optimized as the desktop experience
3. Wisepops
Wisepops is an advanced lead capture tool that lets you engage your website visitors and grab their details with customizable popups.
Plus, Wisepops offers the ability to run split tests on different popups. This way, you can see which designs and messages work best and optimize your lead capture strategies accordingly.
Key Features
- Exit-Intent Technology: Capture leads as they are about to leave your site with exit-intent pop-ups.
- Personalized Pop-Up Triggers: Set up triggers based on user behavior, such as time spent on the site or pages visited.
- Detailed Analytics: Access comprehensive analytics to track the performance of your pop-ups and improve your strategies.
Pricing
Wisepops offers a 14-day free trial that gives you full access to the platform. Paid plan depends on how many page views your website gets. For around 250k page views, the cheapest plan begins at $149 per month.
This plan includes unlimited pop-ups, bars, embeds, access to over 140 ready-to-use templates, and support for 2 websites. You can include additional websites for a fee of $10 per month per website.
Pros
- Easy-to-use
- Extensive targeting and personalization options
- Great customer support with quick response times
Cons
- Expensive for smaller businesses
4. Landbot
Landbot allows you to capture leads through interactive chatbots. These chatbots engage visitors in conversation, collecting information and guiding them through the lead capture process.
We love Landbot’s ability to create multi-channel experiences. This means you can deploy chatbots on your website, WhatsApp, and Facebook Messenger, capturing leads across different platforms.
Key Features
- Customizable Chat Flows: Design custom chat flows to suit your specific lead capture needs.
- Integration with CRMs: Integrate with popular CRM and marketing tools, like Hubspot, Airtable, Zapier, and others, to manage leads efficiently.
- Lead Qualification: Use chatbots to qualify leads by asking relevant questions and collecting necessary information.
Pricing
Landbot offers a freemium pricing model. Its prices depend on where you want to deploy your chatbot—website or WhatsApp.
Regardless of your chosen plan, Landbot offers a free trial to explore the platform before committing.
Pros
- Highly customizable chat flows
- No-code deployment
- Clean and easy reporting functionality
- User-friendly interface
Cons
- May lag during heavy usage
- Limited language support
5. Unbounce
Unbounce helps you create high-converting landing pages for various purposes, including lead capture.
A user-friendly drag-and-drop interface allows marketers to quickly build professional landing pages without coding knowledge.
You can also integrate Unbounce with Growform to embed high-converting forms on your landing page.
Key Features
- Pre-Designed Templates: Jumpstart your landing page creation with a library of professionally designed templates
- A/B Testing: Test different landing page variations to determine which performs best, optimizing lead capture strategies.
- Pop-Ups and Sticky Bars: Add eye-catching pop-ups and sticky bars to any landing page to capture more leads.
Pricing
Unbounce offers a 14-day free trial to explore the platform before committing.
Paid plans start with the “Launch” plan at $99 USD per month, providing access to unlimited landing pages, a form builder, built-in AI copywriting, 1,000+ third-party integrations, and so on.
Pros
- Highly customizable landing pages
- Powerful AI tools for optimization
- Quick and easy to use
Cons
- Support can sometimes be difficult to reach
6. HubSpot
HubSpot offers an all-in-one inbound marketing platform that includes robust lead capture features. With tools like forms, pop-ups, and live chat, HubSpot enables businesses to attract, engage, and delight customers seamlessly. Its integration with a free CRM ensures that all captured leads are organized and nurtured effectively.
Key Features
- Lead Capture Forms: Easily create and customize forms to gather essential lead information.
- Live Chat and Chatbots: Engage visitors in real-time or automate responses to common inquiries.
- Analytics and Reporting: Gain insights into form performance and lead behavior to optimize strategies.
Pricing
HubSpot offers a free tier with basic features, while premium plans with advanced capabilities start at $20/month.
Pros
- Highly customizable and scalable for businesses of all sizes
- Comprehensive all-in-one solution with CRM, automation, and analytics
- User-friendly interface with extensive training resources
Cons
- Slow response times and generic responses instead of tailored solutions
- Strict long-term contracts make it difficult to downgrade or cancel without penalties
7. Typeform
Typeform specializes in creating interactive, conversational forms that enhance user engagement. Its unique design encourages higher completion rates, making it ideal for capturing quality leads.capterra.com
Key Features
- Conversational Forms: Engage users with one question at a time, creating a more personalized experience.
- Customizable Templates: Access a variety of templates to quickly design forms that align with your brand.
- Integrations: Connect with numerous apps like Zapier, Slack, and Google Sheets for seamless workflow automation.
Pricing
Typeform offers a free plan with basic features. Paid plans start at $29/month, providing access to advanced functionalities.
Pros
- Highly engaging and user-friendly forms
- Connects with CRMs, email marketing platforms, and automation tools for streamlined workflows.
- Responsive design suitable for all devices
Cons
- Many users feel that essential functions are locked behind expensive plans, making it less cost-effective.
- Some plans cap responses at a very low number, forcing users to upgrade unexpectedly.
8. ActiveCampaign
ActiveCampaign combines email marketing, automation, and CRM tools to help businesses capture and nurture leads effectively. Its automation capabilities allow for personalized email sequences based on user behavior.
Key Features
- Email Marketing: Design and send targeted email campaigns to engage your audience.
- Marketing Automation: Automate workflows to send the right message at the right time.
- CRM Integration: Manage leads and track interactions within the built-in CRM.
Pricing
ActiveCampaign’s plans start at $15/month for basic features, with more advanced functionalities available in higher tiers.
Pros
- Provides in-depth insights into campaign performance and customer interactions.
- Connects seamlessly with a variety of marketing, sales, and e-commerce platforms.
- Robust workflow builder allows for complex, multi-step automation sequences.
Cons
- Complaints about slow responses and a lack of proactive issue resolution.
- Users report issues with email templates, such as random font or color changes.
9. Mobly
Mobly is tailored for event marketers, focusing on managing lead generation from in-person trade shows and other events. It offers tools to capture and enrich lead data efficiently.
Key Features
- Lead Capture at Events: Easily collect attendee information during events.
- Data Enrichment: Enhance captured leads with additional information for better targeting.
- CRM Integration: Seamlessly transfer leads into your existing CRM system.
Pricing
Specific pricing details are not publicly disclosed on their official website. To obtain accurate and up-to-date pricing information tailored to your organization’s needs, it’s recommended to contact Mobly directly through their contact page or by scheduling a demo.
Pros
- Specialized for event marketing
- Works well with platforms like HubSpot, improving post-event follow-ups.
- Enables marketing teams to see and manage leads instantly.
Cons
- Primarily suited for businesses that frequently participate in events
- Some users report delays in fetching complete lead details.
10. EngageBay
EngageBay offers a comprehensive suite of marketing tools, including lead capture forms, email marketing, and CRM functionalities, making it ideal for small to medium-sized businesses seeking an integrated solution.
Key Features
- Lead Capture Forms: Create customizable forms to gather lead information.
- Email Marketing: Design and automate email campaigns to nurture leads.
- CRM Integration: Manage contacts and track interactions within the platform.
Pricing
EngageBay provides a free plan with limited features, while paid plans with advanced capabilities start at $14.99/month.
Pros
- Offers a comprehensive set of features at a budget-friendly price, making it ideal for small businesses.
- Helps businesses streamline workflows and automate customer interactions efficiently.
- The platform is intuitive and easy to navigate, simplifying marketing, sales, and support processes.
Cons
- Users must validate email addresses and maintain a low bounce rate before increasing sending limits, which can be restrictive.
- The iOS app has reportedly gone years without updates, reducing usability for mobile users.
Start Capturing High-Quality Leads
The success of your lead generation depends on how well you capture leads. And for effective lead capture, you need the right tools. In this guide, we covered ten top-notch lead capture software, each serving a unique purpose.
If you’re looking for a battle-tested lead capture form builder, Growform is your best bet. Our multi-step forms are designed for high conversion rates and have a solid track record of delivering impressive results.
Try them out with a free trial today and see the difference for yourself!