Quick Summary
This article reviews fifteen top-notch lead capture software to supercharge your sales pipeline. We cover platforms like Growform, HelloBar, Wisepops, and more, each designed to enable targeted marketing and drive more sales. For more insights, visit the Growform blog to explore the best lead-generation strategies that complement your chosen software.
Looking for the Right Lead Capture Software?
Attracting visitors is one thing; the real challenge is collecting their details so you can nurture them into customers. That’s where the right lead capture software makes all the difference.
In this Growform guide, we review fifteen of the best lead capture tools for converting visitors into qualified leads.
But first…
Why Listen to Us?
At Growform, lead capture is our specialty. Our multi-step forms have helped businesses like Foxyapp, Stax Payment, and BeMarketable generate more (and better) leads.
We’ve also researched and tested dozens of lead capture software and compiled all the insights you need to choose the best ones in this guide.
What Is Lead Capture Software?
Lead capture software collects visitor information like emails, preferences, or intent, making it easier to nurture prospects into paying clients. Unlike general marketing tools, these solutions focus on increasing conversion rates through features like multi-step forms, pop-ups, AI chatbots, and landing pages.
They automate data collection, qualify leads, and enable personalized follow-ups—a must-have for any company focused on efficient lead generation.
Why Should You Care About Lead Capture Software?
- Better Conversion Rates: These tools help you collect the right information to nurture high-value leads, directly increasing conversion rates and optimizing sales operations.
- More Targeted Messaging: The software allows you to gather insights beyond contact details, so you can deliver hyper-personalized messaging.
- Increase Marketing ROI: Focusing on qualified leads helps reduce wasted effort, improve efficiency, and maximize the return on your marketing investment.
15 Best Lead Capture Software
- Growform: Best for multi-step lead capture forms
- HelloBar: Best for lead capture hello bars
- Wisepops: Best for lead capture popups
- Landbot: Best for lead capture chatbot
- Unbounce: Best for lead capture landing page
- HubSpot: Best for comprehensive inbound marketing
- Typeform: Best for interactive and engaging forms
- ActiveCampaign: Best for email marketing automation
- Mobly: Best for event lead capture
- EngageBay: Best for all-in-one marketing solutions
- Freshmarketer: Best for marketing automation lead capture
- Tidio: Best for conversational lead capture using AI
- OptinMonster: Best for conversion optimization
- Limelight Platform: Best for experiential marketing lead capture
- iCapture: Best for trade show and conference lead capture
1. Growform
Growform is your go-to solution for creating beautiful, effective lead-capture forms.
No one likes filling out long, ugly forms. So, if your lead gen process funnels lead to a badly designed, difficult-to-use form, you’re going to lose some potential customers.
Multi-step forms can change that. With Growform, you can design beautiful, eye-catching multi-step forms that effectively capture leads by breaking your forms into bite-sized, easy-to-digest pieces.
Our forms are built on years of UX research and psychological principles, like the sunk cost fallacy. That means leads are more likely to complete your forms, which results in a higher completion rate for you.
Case in point, BeMarketable tripled their lead conversion rates after switching to Growform, and Nearly Real Florals saw an impressive 87% increase in conversions.
We also understand that spending hours on form creation isn’t anyone’s idea of fun. That’s why drag-and-drop builder makes it easy to create forms in just minutes—with zero technical skill.
Key Features
- Multi-Step Form Builder: Break down lengthy forms into digestible steps, improving user experience and increasing completion rates.
- Seamless Integrations: Growform integrates effortlessly with thousands of landing page builders, CRMs, databases, email marketing software, and more, streamlining your workflow.
- Easy Embedding: Embed your forms virtually anywhere with up to 3 HTML embed methods for maximum flexibility.
- Email Notifications: Receive instant email notifications whenever someone submits your form, allowing you to follow up with leads promptly.
- Conditional Logic: Use conditional logic to tailor the form experience based on user responses, making it more dynamic and relevant.
- A/B Testing (coming soon): Optimize your forms for better results by A/B testing different designs and layouts to see what resonates best with your audience.
- Form Analytics (coming soon): Gain valuable insights into form performance with detailed analytics to identify areas for improvement.
Pricing
We offer a 14-day free trial to explore all our features before committing to a paid plan. Once the trial ends, you can choose from one of our four subscription plans:
- Basic ($47/month billed yearly): Supports 300 leads per month, 3 active forms, and removes Growform branding.
- Professional ($79/month billed yearly): Includes 1,000 leads, up to 15 forms, plus validation and compliance tracking.
- Scale ($159/month billed yearly): Provides 3,000 leads, 50 forms, and advanced validation tools.
- Custom (agency plan): Tailored features with thousands of leads and unlimited forms.
Pros
- User-friendly interface
- Easy to embed forms
- Conversion-oriented forms
- Intelligent form logic to increase lead quality
- Zero technical expertise is needed
Cons
- Limited form submissions on all plans
2. HelloBar
HelloBar offers a no-frill solution for creating lead capture hello bars—those banners that sit at the top or bottom of a webpage, quietly capturing leads.
This tool can also help you create lead-generation alerts, pop-ups, floating messages, takeovers, and sliders to capture more leads effectively.
Key Features
- Seamless Integrations: Connect HelloBar with your email marketing platform (Mailchimp, GetResponse, etc.) to effortlessly add captured leads to your email list.
- Pre-Built Themes: Design your lead capture elements quickly and easily with over 100 customizable themes that match your brand identity.
- Easy A/B Testing: Optimize your lead capture efforts by testing different designs and messaging to see what resonates best with your audience.
Pricing
A free Starter plan with limited features is available. HelloBar’s paid plans start at $39/month, billed yearly (Growth plan) and include unlimited pop-ups, subscribers, and A/B testing.
Pros
- User-friendly interface
- Clean and versatile design options
- Integrates with popular email marketing services
- Good return on investment
Cons
- The mobile experience may not be as optimized as the desktop experience
3. Wisepops
Wisepops is an advanced lead capture tool that lets you engage your website visitors and grab their details with customizable popups.
Plus, Wisepops offers the ability to run split tests on different popups. This way, you can see which designs and messages work best and optimize your lead capture strategies accordingly.
Key Features
- Exit-Intent Technology: Capture leads as they are about to leave your site with exit-intent pop-ups.
- Personalized Pop-Up Triggers: Set up triggers based on user behavior, such as time spent on the site or pages visited.
- Detailed Analytics: Access comprehensive analytics to track the performance of your pop-ups and improve your strategies.
Pricing
Wisepops offers a 14-day free trial that gives you full access to the platform.
Paid plan depends on how many page views your website gets. For around 50k page views, the cheapest plan begins at $49/month. This Essential plan includes all features and support for 2 websites.
They also provide a custom plan for enterprise and agencies, with additional features like performance reviews, SSO and custom contracts.
Pros
- Easy-to-use
- Extensive targeting and personalization options
- Great customer support with quick response times
Cons
- Expensive for smaller businesses
4. Landbot
Landbot allows you to capture leads through interactive chatbots. These chatbots engage visitors in conversation, collecting information and guiding them through the lead capture process.
We love Landbot’s ability to create multi-channel experiences. This means you can deploy chatbots on your website, WhatsApp, and Facebook Messenger, capturing leads across different platforms.
Key Features
- Customizable Chat Flows: Design custom chat flows to suit your specific lead capture needs.
- Integration with CRMs: Integrate with popular CRM and marketing tools, like Hubspot, Airtable, Zapier, and others, to manage leads efficiently.
- Lead Qualification: Use chatbots to qualify leads by asking relevant questions and collecting necessary information.
Pricing
Landbot offers a freemium pricing model. Its prices depend on where you want to deploy your chatbot—website or WhatsApp and other Meta tools. The Starter plan starts at €40/mo.
Regardless of your chosen plan, Landbot offers a free trial to explore the platform before committing.
Pros
- Highly customizable chat flows
- No-code deployment
- Clean and easy reporting functionality
- User-friendly interface
Cons
- May lag during heavy usage
- Limited language support
5. Unbounce
Unbounce helps you create high-converting landing pages for various purposes, including lead capture.
A user-friendly drag-and-drop interface allows marketers to quickly build professional landing pages without coding knowledge.
You can also integrate Unbounce with Growform to embed high-converting forms on your landing page.
Key Features
- Pre-Designed Templates: Jumpstart your landing page creation with a library of professionally designed templates
- A/B Testing: Test different landing page variations to determine which performs best, optimizing lead capture strategies.
- Pop-Ups and Sticky Bars: Add eye-catching pop-ups and sticky bars to any landing page to capture more leads.
Pricing
Unbounce offers a 14-day free trial to explore the platform before committing. Paid plans start with the “Build” plan at $99 USD per month, providing access to unlimited landing pages, a form builder, built-in AI copywriting, 1,000+ third-party integrations, and so on
Pros
- Highly customizable landing pages
- Powerful AI tools for optimization
- Quick and easy to use
Cons
- Support can sometimes be difficult to reach
6. HubSpot
HubSpot offers an all-in-one inbound marketing platform that includes robust lead capture features. With tools like forms, pop-ups, and live chat, HubSpot enables businesses to attract, engage, and delight customers seamlessly. Its integration with a free CRM ensures that all captured leads are organized and nurtured effectively.
Key Features
- Lead Capture Forms: Easily create and customize forms to gather essential lead information.
- Live Chat and Chatbots: Engage visitors in real-time or automate responses to common inquiries.
- Analytics and Reporting: Gain insights into form performance and lead behavior to optimize strategies.
Pricing
HubSpot offers a free tier with basic features, while premium plans with advanced capabilities start at $15/mo/seat, billed annually.
Pros
- Highly customizable and scalable for businesses of all sizes
- Comprehensive all-in-one solution with CRM, automation, and analytics
- User-friendly interface with extensive training resources
Cons
- Slow response times and generic responses instead of tailored solutions
- Strict long-term contracts make it difficult to downgrade or cancel without penalties
7. Typeform
Typeform specializes in creating interactive, conversational forms that enhance user engagement. Its unique design encourages higher completion rates, making it ideal for capturing quality leads.
Key Features
- Conversational Forms: Engage users with one question at a time, creating a more personalized experience.
- Customizable Templates: Access a variety of templates to quickly design forms that align with your brand.
- Integrations: Connect with numerous apps like Zapier, Slack, and Google Sheets for seamless workflow automation.
Pricing
Typeform offers a free plan with basic features, and three categories of paid plans: Core, Growth, and Talent plans. The Core plan is one of the most popular for lead capture, with its basic offer starting at $29/month, billed yearly.
Pros
- Highly engaging and user-friendly forms
- Connects with CRMs, email marketing platforms, and automation tools for streamlined workflows.
- Responsive design suitable for all devices
Cons
- Many users feel that essential functions are locked behind expensive plans, making it less cost-effective.
- Some plans cap responses at a very low number, forcing users to upgrade unexpectedly.
8. ActiveCampaign
ActiveCampaign combines email marketing, automation, and CRM tools to help businesses capture and nurture leads effectively. Its automation capabilities allow for personalized email sequences based on user behavior.
Key Features
- Email Marketing: Design and send targeted email campaigns to engage your audience.
- Marketing Automation: Automate workflows to send the right message at the right time.
- CRM Integration: Manage leads and track interactions within the built-in CRM.
Pricing
ActiveCampaign’s email and lead capture plans start at $15/month for basic features, with more advanced functionalities available in higher tiers.
Pros
- Provides in-depth insights into campaign performance and customer interactions.
- Connects seamlessly with a variety of marketing, sales, and e-commerce platforms.
- Robust workflow builder allows for complex, multi-step automation sequences.
Cons
- Complaints about slow responses and a lack of proactive issue resolution.
- Users report issues with email templates, such as random font or color changes.
9. Mobly
Mobly is tailored for event marketers, focusing on managing lead generation from in-person trade shows and other events. It offers tools to capture and enrich lead data efficiently.
Key Features
- Lead Capture at Events: Easily collect attendee information during events.
- Data Enrichment: Enhance captured leads with additional information for better targeting.
- CRM Integration: Seamlessly transfer leads into your existing CRM system.
Pricing
EngageBay provides a free plan with limited features, while paid plans with advanced capabilities start at $14.99/month.
Pros
- Specialized for event marketing
- Works well with platforms like HubSpot, improving post-event follow-ups.
- Enables marketing teams to see and manage leads instantly.
Cons
- Primarily suited for businesses that frequently participate in events
- Some users report delays in fetching complete lead details.
10. EngageBay
EngageBay offers a comprehensive suite of marketing tools, including lead capture forms, email marketing, and CRM functionalities, making it ideal for small to medium-sized businesses seeking an integrated solution.
Key Features
- Lead Capture Forms: Create customizable forms to gather lead information.
- Email Marketing: Design and automate email campaigns to nurture leads.
- CRM Integration: Manage contacts and track interactions within the platform.
Pricing
EngageBay provides a free plan with limited features, while paid plans with advanced capabilities start at $14.99/month.
Pros
- Offers a comprehensive set of features at a budget-friendly price, making it ideal for small businesses.
- Helps businesses streamline workflows and automate customer interactions efficiently.
- The platform is intuitive and easy to navigate, simplifying marketing, sales, and support processes.
Cons
- Users must validate email addresses and maintain a low bounce rate before increasing sending limits, which can be restrictive.
- The iOS app has reportedly gone years without updates, reducing usability for mobile users.
11. Freshmarketer by Freshworks
Freshmarketer is a powerful marketing automation platform designed to supercharge your lead generation. It provides a centralized toolkit to identify, attract, and capture high-quality leads from your website and digital channels, turning anonymous visitors into known prospects.
Key Features
- Web Forms & Landing Pages: Easily build and embed high-converting forms and targeted landing pages without code to capture lead information directly from your website.
- Lead Generation Bot: Proactively engage visitors in real-time with a chatbot that qualifies prospects, answers questions, and captures their contact details instantly, 24/7.
- Multichannel Campaigns: Automate personalized outreach across email, SMS, and WhatsApp to nurture captured leads, move them through the funnel, and convert them into customers.
Pricing
Freshmarketer offers a free plan, with a paid Enterprise plan starting at $15/month, billed annually. Add-ons are also available, such as Conversion Rate Optimization, AI Agent, and Messaging Agent.
Pros
- Easy-to-navigate interface and ready-to-launch templates reduce learning curve.
- Offers seamless integration with Freshsales CRM for lead management.
- Provides real-time data on performance, open rates, and customer behavior.
Cons
- The Enterprise plan caps at 500 contacts, which is restrictive for larger organizations.
- Challenges and bugs when integrating with external third-party tools beyond the Freshworks ecosystem.
12. Tidio
Tidio is a customer service engagement platform that integrates live chat, AI chatbots, and automation tools to help businesses capture leads, qualify visitors in real time, and follow up efficiently. The pre-chat survey allows lead info gathering before conversations begin, which helps reduce friction and increases capture quality.
Key Features
- Pre-Chat Survey: Collects essential visitor information like names, emails, phone numbers, and consent before initiating a chat.
- Chat Flows: Automated, rule-based conversation paths that engage visitors at strategic moments, ask qualifying questions, and collect lead information.
- AI Chatbot (Lyro): An AI-powered agent that can handle up to 67% of customer queries autonomously.
Pricing
Tidio offers a forever-free plan with limited features, including 50 AI chatbot conversations, plus 100 Flow triggers per month. Paid plans start at $24.17 per month (billed annually) and include a 7-day free trial. For more extensive needs, a custom Premium plan is available.
Pros
- Offers pre-chat surveys that capture new leads and reduce abandoned carts.
- Most Tidio features can be deployed without deep technical skills.
- AI features automate follow-ups, which helps increase conversion rates.
Cons
- Advanced, lead-capture-focused features like the Lyro AI agent and flows automation builder are priced as add-ons
- Focuses on chat rather than multi-step, high-field form capture.
13. OptinMonster
OptinMonster is a popular lead capture and conversion optimization tool that helps businesses turn website visitors into subscribers and customers. Its drag-and-drop builder and customizable templates make it easy to design engaging opt-in forms without coding.
With advanced targeting features like exit-intent detection, geolocation, and page-level targeting, businesses can deliver personalized, high-impact capture forms at the right moment. Additionally, OptinMonster provides robust analytics and A/B testing features to optimize campaign performance.
Key Features
- Exit-Intent® Technology: Detects when visitors are about to leave and displays targeted offers to reduce abandonment.
- Page-Level Targeting: Delivers personalized campaigns based on specific pages the user views.
- MonsterLinks™: Triggers opt-in forms when users click on a link or button.
Pricing
OptinMonster has four annual plans: Basic, Plus, Pro, and Growth, with pricing starting at around $7/month (billed annually). Each plan scales features and usage limits, and all include 7 months free when billed annually.
Pros
- Provides in-depth insights to optimize campaign performance.
- Integrates with major email marketing and CRM platforms.
- Ensures campaigns are responsive across devices.
Cons
- Does not offer a free tier, which may deter users looking to do a test run.
- Some users may find targeting rules and analytics features complex to set up.
14. Limelight Platform
Limelight is a lead capture platform built specifically for experiential marketing and live events. It helps brands and agencies collect valuable first-party data from attendees through customizable forms, microsites, and real-time integrations.
Ideal for trade shows, product activations, test drives, and other interactive events, Limelight ensures leads are captured seamlessly and delivered directly to CRMs for fast follow-up.
Key Features
- Customizable Forms & Microsites: Create branded registration forms to capture relevant attendee information, enhancing lead quality.
- Offline Data Capture: Even without internet access, Limelight ensures no lead is lost. Data syncs automatically once reconnected.
- Event-Specific Capabilities: Supports various methods for collecting attendee information, like digital forms, gamification, digital waivers, QR codes, and more.
Pricing
Limelight does not publicly list its pricing. Costs depend on event volume and organizational needs, and you’ll need to contact their sales team for a custom quote.
Pros
- Ensures data capture even without internet access.
- Automatically qualify leads based on data collected at the event.
- Automated capturing significantly reduces the risk of human entry errors.
Cons
- Initial configuration can be time-consuming and requires dedicated resources.
- Lacks the broader web-based lead capture features of other platforms.
15. iCapture
iCapture is a lead capture platform built for trade shows, conferences, and field sales teams. It helps exhibitors scan badges or business cards, customize lead forms, and instantly sync leads to their CRM or marketing automation tools.
iCapture is particularly beneficial for organizations that attend multiple events annually, offering a consistent and scalable lead capture solution.
Key Features
- Customizable Lead Forms: Capture the exact data your team needs for each event.
- CRM & Marketing Integrations: Syncs leads directly to systems like Salesforce and HubSpot.
- Real-Time Analytics: Provides immediate insights into lead quality and event performance.
Pricing
iCapture uses an annual subscription model starting at $8,000 per year. There are various packages available, and you can schedule a call to discuss one that fits your needs.
Pros
- Easy adoption made possible by an intuitive, user-friendly design.
- Highly customizable forms to match unique event goals.
- Scalable for multiple events, offering consistency across a busy event calendar.
Cons
- The platform’s efficiency hinges highly on scannable business cards or badges
- Primarily focuses on basic lead capture and does not provide advanced lead nurturing features.
Criteria to Consider Before Choosing Lead Capture Software
Ease of Use
Some lead capture software offer drag-and-drop interfaces that are easy for anyone to use, while others may require some coding knowledge. Choose a tool that offers a user-friendly experience that won’t slow you down. If it offers a free trial, you can also test the tool for a better idea of its ease of use.
Pricing & Budget
Lead capture software comes with varying pricing structures. Consider your budget and choose a tool that offers the functionalities you need at a price point that fits your financial constraints.
Integrations
Does the tool integrate with your existing marketing tools and platforms (like email marketing or CRM software)? Seamless integrations can save you time and streamline your workflow.
Start Capturing High-Quality Leads
The success of your lead generation depends on how well you capture leads. And for effective lead capture, you need the right tools. In this guide, we covered ten top-notch lead capture software, each serving a unique purpose.
If you’re looking for a battle-tested lead capture form builder, Growform is your best bet. Our multi-step forms are designed for high conversion rates and have a solid track record of delivering impressive results.
Try them out with a free trial today and see the difference for yourself!