Lead gen specials

We Reviewed Powerful Lead Capture Tools to Grow Your Pipeline

Helpful Summary

  • Overview: We review five top-notch lead capture tools for supercharging your sales pipelines. 
  • Why Listen to Us: We’ve helped hundreds of customers like Foxyapp, Stax Payment, and BeMarketable capture and qualify leads at scale with powerful multi-step forms.
  • Why It Matters: Effective lead capture tools convert website visitors into potential customers, allowing for targeted marketing and increased sales. 
  • Action Points: Check out the following lead capture tools: Growform, HelloBar, Wisepops, Landbot, and Unbounce. 
  • Further Research: Visit the Growform blog to discover the best lead-generation strategies to complement your lead-capture tools. 

Looking for the Right Lead Capture Tools?

Attracting potential leads to your marketing channels is just the beginning. The real challenge is getting them to share their details so you can nurture them until they eventually buy from you.

This is where the right lead capture tool can make a huge difference.

In this Growform guide, we’ll review five top-notch lead capture tools you should definitely consider.

But first…

Why Listen to Us?

At Growform, capturing leads is our specialty. We created our multi-step form builder to help businesses capture more and better-qualified leads. Just ask companies like Foxyapp, Stax Payment, and BeMarketable—they’ll tell you how effective it’s been for them.

We’ve also researched and tested various lead capture tools, so we’ve compiled all the insights you need to choose the best ones in this guide.

What Are Lead Capture Tools?

Lead capture tools are software solutions, designed to collect contact information from potential leads—people who might be interested in your offering—after interacting with your marketing channels, like your website.

Lead capture solutions allow you to capture these details via strategies like:

  • Lead capture forms
  • Popups
  • Chatbots
  • Hello bars
  • Landing pages

Why Should You Care About Lead Capture Tools? 

Better Conversion Rates 

The biggest reason to care? Increased conversions. These tools help you gather the info you need to nurture high-value leads effectively. This leads to increased conversion rates and more efficient sales operations.

More Targeted Messaging

Lead capture tools often allow you to gather more than just contact details. You can collect information about interests, needs, preferences… whatever you think is valuable. This data lets you target your messaging to the exact customers you’re trying to convert.

Increase Marketing ROI

Finally, lead capture tools can significantly increase your marketing ROI. By targeting specific leads and sending personalized messaging, you can see a higher return on your marketing efforts. Better data means you’re able to do more with less.

Criteria to Consider Before Choosing Lead Capture Tools 

Ease of Use

Some lead capture tools offer drag-and-drop interfaces that are easy for anyone to use, while others may require some coding knowledge. Choose a tool that offers a user-friendly experience that won’t slow you down. If it offers a free trial, you can also test the tool for a better idea of its ease of use.

Pricing & Budget

Lead capture tools come with varying pricing structures. Consider your budget and choose a tool that offers the functionalities you need at a price point that fits your financial constraints. 


Does the tool integrate with your existing marketing tools and platforms (like email marketing or CRM software)? Seamless integrations can save you time and streamline your workflow.

5 Best Lead Capture Tools

  1. Growform: Best for multi-step lead capture forms 
  2. HelloBar: Best for lead capture hello bars
  3. Wisepops: Best for lead capture popups
  4. Landbot: Best for lead capture chatbot 
  5. Unbounce: Best for lead capture landing page

1. Growform

Growform is your go-to solution for creating beautiful, effective lead-capture forms.


No one likes filling out long, ugly forms. So, if your lead gen process funnels lead to a badly designed, difficult-to-use form, you’re going to lose some potential customers.

Multi-step forms can change that. With Growform, you can design beautiful, eye-catching multi-step forms that effectively capture leads by breaking your forms into bite-sized, easy-to-digest pieces.

Our forms are built on years of UX research and psychological principles, like the sunk cost fallacy. That means leads are more likely to complete your forms, which results in a higher completion rate for you. 

Case in point, BeMarketable tripled their lead conversion rates after switching to Growform, and Nearly Real Florals saw an impressive 87% increase in conversions.

We also understand that spending hours on form creation isn’t anyone’s idea of fun. That’s why drag-and-drop builder makes it easy to create forms in just minutes—with zero technical skill.

Key Features 

  • Multi-Step Form Builder: Break down lengthy forms into digestible steps, improving user experience and increasing completion rates.
  • Seamless Integrations: Growform integrates effortlessly with thousands of landing page builders, CRMs, databases, email marketing tools, and more, streamlining your workflow.
  • Easy Embedding: Embed your forms virtually anywhere with up to 3 HTML embed methods for maximum flexibility.
  • Email Notifications: Receive instant email notifications whenever someone submits your form, allowing you to follow up with leads promptly.
  • Conditional Logic: Use conditional logic to tailor the form experience based on user responses, making it more dynamic and relevant.
  • A/B Testing (coming soon): Optimize your forms for better results by A/B testing different designs and layouts to see what resonates best with your audience.
  • Form Analytics (coming soon): Gain valuable insights into form performance with detailed analytics to identify areas for improvement.


We offer a 14-day free trial to explore all our features before committing to a paid plan. Paid plans cater to businesses of various sizes, with pricing based on the number of leads captured per month:

  • Startup Plan ($35.99/month): Suitable for capturing up to 300 leads per month.
  • Agency Plan ($71.99/month): Ideal for businesses capturing up to 1,000 leads per month.
  • Custom: For businesses exceeding 1,000 leads per month, Growform offers custom plans tailored to specific needs.


  • User-friendly interface
  • Easy to embed forms
  • Conversion-oriented forms
  • Intelligent form logic to increase lead quality
  • Zero technical expertise is needed


  • Limited form submissions on all plans

2. HelloBar

HelloBar offers a no-frill solution for creating lead capture hello bars—those banners that sit at the top or bottom of a webpage, quietly capturing leads. 


This tool can also help you create lead-generation alerts, pop-ups, floating messages, takeovers, and sliders to capture more leads effectively.

Key Features

  • Seamless Integrations: Connect HelloBar with your email marketing platform (Mailchimp, GetResponse, etc.) to effortlessly add captured leads to your email list.
  • Pre-Built Themes: Design your lead capture elements quickly and easily with over 100 customizable themes that match your brand identity.
  • Easy A/B Testing: Optimize your lead capture efforts by testing different designs and messaging to see what resonates best with your audience.


A free plan with limited features is available.


HelloBar’s paid plans start at $39/month (Growth) and include unlimited pop-ups, subscribers, and A/B testing. However, they are limited to 50,000 popup views per month.


  • User-friendly interface
  • Clean and versatile design options
  • Integrates with popular email marketing services
  • Good return on investment


  • The mobile experience may not be as optimized as the desktop experience

3. Wisepops

Wisepops is an advanced lead capture tool that lets you engage your website visitors and grab their details with customizable popups. 


Plus, Wisepops offers the ability to run split tests on different popups. This way, you can see which designs and messages work best and optimize your lead capture strategies accordingly.

Key Features

  • Exit-Intent Technology: Capture leads as they are about to leave your site with exit-intent pop-ups.
  • Personalized Pop-Up Triggers: Set up triggers based on user behavior, such as time spent on the site or pages visited.
  • Detailed Analytics: Access comprehensive analytics to track the performance of your pop-ups and improve your strategies.


Wisepops offers a 14-day free trial that gives you full access to the platform. Paid plan depends on how many page views your website gets. For around 250k page views, the cheapest plan begins at $149 per month.


This plan includes unlimited pop-ups, bars, embeds, access to over 140 ready-to-use templates, and support for 2 websites. You can include additional websites for a fee of $10 per month per website.


  • Easy-to-use
  • Extensive targeting and personalization options
  • Great customer support with quick response times


  • Expensive for smaller businesses

4. Landbot

Landbot allows you to capture leads through interactive chatbots. These chatbots engage visitors in conversation, collecting information and guiding them through the lead capture process. 


We love Landbot’s ability to create multi-channel experiences. This means you can deploy chatbots on your website, WhatsApp, and Facebook Messenger, capturing leads across different platforms.

Key Features

  • Customizable Chat Flows: Design custom chat flows to suit your specific lead capture needs.
  • Integration with CRMs: Integrate with popular CRM and marketing tools, like Hubspot, Airtable, Zapier, and others, to manage leads efficiently.
  • Lead Qualification: Use chatbots to qualify leads by asking relevant questions and collecting necessary information.


Landbot offers a freemium pricing model. Its prices depend on where you want to deploy your chatbot—website or WhatsApp.


Regardless of your chosen plan, Landbot offers a free trial to explore the platform before committing.


  • Highly customizable chat flows
  • No-code deployment
  • Clean and easy reporting functionality
  • User-friendly interface


  • May lag during heavy usage
  • Limited language support

5. Unbounce

Unbounce helps you create high-converting landing pages for various purposes, including lead capture.  


A user-friendly drag-and-drop interface allows marketers to quickly build professional landing pages without coding knowledge. 

You can also integrate Unbounce with Growform to embed high-converting forms on your landing page. 

Key Features

  • Pre-Designed Templates: Jumpstart your landing page creation with a library of professionally designed templates
  • A/B Testing: Test different landing page variations to determine which performs best, optimizing lead capture strategies.
  • Pop-Ups and Sticky Bars: Add eye-catching pop-ups and sticky bars to any landing page to capture more leads.


Unbounce offers a 14-day free trial to explore the platform before committing. 


Paid plans start with the “Launch” plan at $99 USD per month, providing access to unlimited landing pages, a form builder, built-in AI copywriting, 1,000+ third-party integrations, and so on.


  • Highly customizable landing pages
  • Powerful AI tools for optimization
  • Quick and easy to use


  • Support can sometimes be difficult to reach

Start Capturing High-Quality Leads

The success of your lead generation depends on how well you capture leads. And for effective lead capture, you need the right tools. In this guide, we covered five top-notch lead capture tools, each serving a unique purpose.

If you’re looking for a battle-tested lead capture form builder, Growform is your best bet. Our multi-step forms are designed for high conversion rates and have a solid track record of delivering impressive results. 

Try them out with a free trial today and see the difference for yourself!


Get more leads and qualify them better with Growform, the lead generation form builder.

14 day free trial

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