As we move through 2024, the market for boiler fitting services continues to grow, driven by consumers seeking reliable and cost-effective heating solutions. Boiler fitters must navigate a point in time where both the upfront cost and long-term savings are key decision factors for their clients.
This guide will cover a mix of 15 online and offline boiler fitting lead generation strategies that are sympathetic to the current market conditions.
Let’s delve into how to ignite interest and fuel the growth of your boiler fitting business with these tried and tested tactics to get you more boiler leads.
Table of Contents
1. Get On Google My Business
The first thing to tick off your list is getting your business listed on Google My Business. Think of this as your virtual business card – a way to put your business out there for potential customers who are actively searching for the boiler fitting services you offer.
Whether you’re just starting or you’ve been in the game for years, Google My Business is not just useful; it’s essential. It’s your secret weapon for reeling in boiler leads.
Once you’re listed, your business pops up in local searches, on maps, and even on the side of Google’s search results. It’s like putting up a digital signpost that says, “Hey, we’re here for all your boiler fitting needs!”
Setting up your Google My Business profile isn’t rocket science. You just need to provide the your main details – your address, contact info, working hours, and the services you offer.
Don’t just stop at the basics, though – jazz it up with high-quality photos of your work and throw in some customer reviews. Why? Because in the digital world, appearance and social proof matter. They’ll turn your profile from a simple listing into a magnet, attracting more boiler fitting leads than ever.
2. Make Your Landing Page Convert
Your landing page is the first impression potential clients get of your boiler fitting services. It’s essential to craft a landing page that not only catches their attention but also convincingly portrays the quality and reliability of your service. Your goal is to make the landing page engaging and straightforward, guiding visitors smoothly towards making an enquiry or booking.
A top-notch landing page for boiler fitting should be clear and to the point. It must clearly outline your services, emphasizing what sets your boiler fitting service apart from the rest. This might include your expertise, speed of service, quality of materials, or customer care
Integrating elements like striking headlines, engaging content about boiler fitting, appealing images of your work, and clear call-to-actions can greatly improve your landing page’s performance.
Incorporate testimonials from happy customers, any certifications or awards your service has received, and affiliations with industry bodies to bolster your credibility.
Examples of header text could be: “Top-Quality Boiler Installation You Can Trust”, “Expert Boiler Fitting at Competitive Prices”, or “Your Local Boiler Fitting Specialists”.
Finally, make sure your landing page is mobile-friendly to cater to the vast number of users who browse on their phones, boosting the likelihood of them choosing your service.
3. Start Posting On Nextdoor
Nextdoor is a social networking service for neighborhoods, making it a great place to find new boiler fitting leads.
Start posting on Nextdoor to connect with potential customers in your locality. This platform allows you to interact directly with locals, answer their queries, and offer your services.
To make the most out of Nextdoor, ensure you’re active and responsive. Regularly update your profile, participate in discussions, and promptly respond to any inquiries or feedback. Offering expert advice or tips related to boiler fitting can help establish you as an authority in your field, increasing trust and credibility among potential customers.
Promoting your services on Nextdoor doesn’t have to be overtly salesy. In fact, it’s often more effective to be helpful and informative, establishing a rapport with your local community.
Over time, this will lead to increased recognition, referrals, and ultimately, more leads for your business.
4. Try Facebook Ads
Facebook Ads For Boiler Fitting
With billions of users worldwide, Facebook offers a vast audience and scaleable way boost your boiler fitting lead generation. So, why not tap into this potential by trying out Facebook Ads?
Facebook Ads allow you to target specific demographics based on location, age, interests, and more.
Here are 5 tips to run a successful Facebook boiler fitting campaign:
- Focus your ad campaign on conversions, rather than reach or impressions.
- Use authentic content in your ads. Showcase real photos of your boiler fitting projects, your team at work, and before-and-after shots to build trust and demonstrate your commitment to quality service.
- Offer exclusive discounts or special deals in your ads, like discounts for first-time clients or limited-time special rates, to create compelling calls to action and encourage quicker decision-making.
- Search the Facebook Ad Library. For examples of boiler fitting Facebook ads, check out the Facebook Ad Library, paying particular attention to those boiler fitting ads that have been running for longer.
5. Make Use Of Marketplaces
Online marketplaces like HomeAdvisor, and Angie’s List – or Bark in the UK can be invaluable for your boiler fitting business. These platforms connect service providers with customers, providing a channel to showcase your services to a wider audience.
To make the most of these marketplaces, ensure your profiles are complete and regularly updated. Provide detailed descriptions of your services, highlight your USPs, and include high-quality images.
Positive customer reviews can also significantly enhance your profile, as they provide social proof and build trust with potential customers.
Remember, competition on these platforms can be fierce. Hence, it’s crucial to differentiate yourself from other service providers. Whether it’s exceptional customer service, competitive pricing, or unique offerings, find a way to stand out and attract more boiler fitting leads.
6. Offer Seasonal Promotions
Everybody loves a good deal, and your potential customers are no exception. Offering seasonal promotions is a great way to attract new leads and retain existing ones for your boiler fitting business. Whether it’s a summer special or a holiday offer, seasonal promotions can significantly boost your business.
Seasonal promotions not only attract new customers but also encourage repeat business. Customers who have availed of your services during a promotion are more likely to return for future needs. They may even recommend your business to their friends and family, thereby bringing in more boiler installs.
Keep in mind, however, to ensure your promotions are profitable. Offering discounts or specials can sometimes lead to a dip in profit margins. Hence, it’s crucial to carefully plan and implement your promotional strategies to ensure they benefit your business in the long run.
7. Use Lead Generation Companies
If you’re struggling to generate enough leads on your own, you might want to consider using a lead generation company. These companies specialize in attracting and converting potential customers, making them an invaluable resource for your boiler fitting business.
Lead generation companies use various strategies and tools to attract leads, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and more. They can provide qualified leads, saving you time and effort in finding potential customers.
However, it’s crucial to choose a reputable lead generation company to ensure the quality of leads. Do your research and select a company that understands your industry and has a proven track record of generating leads for businesses like yours.
8. Forge Some Partnerships
Partnering with other local businesses can be a great way to generate leads for your boiler fitting business. For instance, you could partner with a local hardware store or a real estate agency, where you can refer customers to each other.
Such partnerships can be mutually beneficial, as you can tap into each other’s customer base. Plus, customers often trust recommendations from businesses they already know and trust. Hence, partnerships can lead to increased credibility and more leads for your business.
Remember, however, to choose your partners wisely. Make sure they share your commitment to customer satisfaction and hold a good reputation in the community. A bad partnership can do more harm than good, so it’s crucial to choose your partners carefully.
9. Get Listed On Online Directories
Online directories are often overlooked but can be a valuable source of leads for your boiler fitting business. Websites like Yellow Pages, Yelp, and Local.com can help increase your online visibility, especially among customers in your local area.
Getting listed on online directories is relatively straightforward. You just need to provide your business details, including your name, address, contact information, and a brief description of your services. Some directories also allow you to add photos, customer reviews, and even a link to your website.
To maximize your visibility on online directories, ensure your information is accurate and consistent across all platforms. This not only helps customers find you but also improves your local SEO, making it easier for potential customers to discover your business.
10. Start An Email Newsletter
Despite the rise of social media, email remains a highly effective marketing tool. Starting an email newsletter can be a great way to keep your customers informed about your services, share useful tips, and promote special offers.
To start an email newsletter, you first need to build an email list. You can do this by offering something of value in exchange for visitors’ email addresses. This could be a free quote, a helpful guide, or a special discount.
Services like Mailchimp, Email Octopus and Constant Contact are a few examples of software designed to help you maintain an email list and send email content regularly.
Once you have a list, you can start sending regular newsletters. Make sure your content is relevant, engaging, and valuable to your readers. This will increase the chances of your emails being opened, read, and acted upon, leading to more leads for your business.
11. Create A Referral Program
Word-of-mouth marketing is one of the most powerful lead generation strategies for boiler fitting. People tend to trust recommendations from friends and family more than any advertisement. Hence, creating a referral program can be a great way to generate more leads for your boiler fitting business.
A referral program encourages your current customers to refer your business to others. In return, they receive a reward, such as a discount on their next service, a free service, or even a cash reward. This not only motivates them to refer others but also makes them feel valued, increasing their loyalty to your business.
Remember, however, to make your referral program easy to use and rewarding. The easier it is for your customers to refer others, and the more enticing the rewards, the more successful your referral program will be.
12. Get Seen With Local SEO
Local SEO can help you climb to the top of search results when anyone is hunting for boiler fitting services and get those boiler leads rolling in.
Let’s break it down. Say your business is based in London. You’d want to create web pages specifically targeted at London residents looking for boiler fitting services. Think along the lines of ‘Reliable Boiler Installation in Peckham’ or ‘Energy-Efficient Boiler Solutions in Bromley’:
Don’t just stop at boiler fitting terms. Branch out into related areas like central heating upgrades or emergency boiler repairs. This broadens your reach and taps into various customer needs.
Your content should ooze local charm and details. It’s about more than just listing your services; it’s about connecting with locals by showing you understand their specific needs and can offer tailored solutions.
For example, discuss the importance of energy-efficient boilers in the local climate or how quick boiler repairs can be a lifesaver during the chilly London winters.
Start by covering all the locations you serve with dedicated pages. Each page should be filled with unique, valuable content that not only draws in potential customers but also catches Google’s eye.
It’s about being the go-to expert for boiler fitting in your area – both in the eyes of your customers and the search engines.
13. Attend Some Networking Events
Networking events and trade shows can be a great source of boiler fitting leads if you go to the right places.
Think trade shows dedicated to home improvement, local business expos, or even specific industry gatherings focused on heating and plumbing. At these events, you’re likely to rub shoulders with property developers, landlords, real estate agents, and even fellow tradespeople. These are the folks who either need your services or know someone who does.
Have your business cards at the ready, maybe even some snazzy brochures or flyers that showcase your best boiler fitting jobs. These are your conversation starters. And remember, after you’ve made a connection, follow up. Shoot over an email, give them a ring – whatever it takes to keep that conversation going.
Remember, networking isn’t just a sales pitch marathon. It’s about forging genuine connections. Offer your insights, be curious about their needs, and be that helpful, knowledgeable boiler fitter everyone wants to know.
14. Turn Your Vehicle Into An Ad
Last but not least, consider turning your vehicle into a boiler leads generation machine.
Vehicle advertising is a cost-effective way to promote your services and attract local leads. Whether you’re driving to a job, parked at a customer’s home, or just cruising around town, your vehicle can catch the attention of potential customers.
Vehicle advertising can be as simple as a magnetic sign with your business name and contact details. Or, you could go all out with a full vehicle wrap featuring eye-catching graphics and a compelling call-to-action.
Remember, however, to keep your design simple and easy to read. Your vehicle will often be seen by people on the move, so your message needs to be quickly and easily understood. Also, ensure your design is professional and aligns with your brand image, as it’s a reflection of your business.
15. Get More Leads With Growform
With shortening attention spans and mobile screen-time on the rise, you’re competing for your users’ attention more than ever.
A long, boring form that asks for too much information upfront will quickly turns users away, wasting valuable opportunities and ad spend.
This is where Growform steps in:
Growform isn’t just another form builder – it was built from the ground for lead generation. It uses conversion rate optimization best-practices, UX research and psychological principles to get you more leads.
With Growform, your users are never greeted with a boring wall of questions.
Here’s what a Growform form for a boiler fitting looks like:
By splitting up questions onto multiple steps and asking them in an engaging way, you’ll be on the way to capturing twice as many leads from the same traffic.
It’s easy to embed a Growform form into any page of your website, and the tool can send leads pretty much anywhere via Zapier.
There are hundreds of templates available, including those specifically designed for boiler fitting.
Boiler fitters and lead generation experts worldwide use Growform to squeeze more leads from their landing pages, qualify their leads better and keep track of what’s working. Try a 14 day free trial, with no credit card required!