A superb 123FormBuilder alternative for lead gen forms
123FormBuilder is a great form builder for building long forms, but what about forms for lead generation?
123FormBuilder vs Growform
Both123FormBuilder and Growform have generous allowances on all plans – why not try them both out?
| 123FormBuilder (Platinum plan) | Growform (Startup plan) | |
|---|---|---|
| Create single or multi-step forms | Yes | Yes |
| Embed forms on your website | Yes | Yes |
| Custom style & design | Yes | Yes |
| Forms allowed | Unlimited | Unlimited |
| Form views allowed | Unlimited | Unlimited |
| Google Tag Manager (GTM) integration | No | Yes |
| Support | Ticket-based support | Talk directly to the founder |
What makes Growform so different?
Unlike form builders that try to do everything from corporate surveys to quizzes, Growform does one thing very well: it lets you build beautiful forms that generate more leads.
Founded by a marketer tired of poor-converting that all looked the same, Growform is rapidly gaining traction as a best-practice in landing page design.
It contains 20+ best-practices templates built in, is extremely customizable and works beautifully on all devices.
Let us know how it stacks up a 123FormBuilder alternative - there's a 14 day free trial with no credit card required.
Built for conversion rates
Create a lead capture form that really converts
We’ve taken years of experience in conversion rate optimisation & landing page best practices and distilled our learnings into one, simple to use lead generation form builder.
- 53% of mobile users abandon forms that take over 3 seconds to load
- Creating a form with a simple question upfront increases the % of users who will start the form
- Multi-step forms are hugely effective due to the "sunk cost" fallacy - people naturally feel compelled to finish what they started.
Embed anywhere
Choose from 3 simple embedding options
No need to mess about with code - you can embed on WordPress, Unbounce, Wix - or pretty much any landing page / website HTML editor out there:
- Embed inline with other content (HTML snippet)
- Show growform as an overlay when somebody clicks a button (advanced HTML snippet)
- Link to growform from an email, social post or website (simple link)
Start building better forms today
We believe that Growform makes an excellent alternative to 123FormBuilder, but you be the judge!
Frequently Asked Questions (FAQs)
What makes Growform a strong alternative to 123FormBuilder?
Growform was built specifically for lead generation, while 123FormBuilder focuses on a broad range of use cases like surveys and quizzes. This focus means Growform’s features, templates, and design options are optimized to maximize conversions, helping businesses generate up to twice as many qualified leads.
Can I build multi-step forms with Growform?
Yes. Growform specializes in multi-step forms designed to increase engagement and completion rates. Unlike long single-page forms, multi-step forms guide users through a simple journey, boosting the number of leads you capture.
Does Growform integrate with my existing tools?
Absolutely. Growform integrates with hundreds of popular apps and CRMs through Zapier, Make, and direct integrations. Whether you use HubSpot, Salesforce, Mailchimp, or Google Sheets, you can seamlessly connect Growform to your lead management workflow.
How customizable are Growform forms compared to 123FormBuilder?
Growform offers extensive design flexibility. You can adjust colors, buttons, fonts, and progress bars to perfectly match your brand. Custom CSS is also supported, making it easy to create forms that feel like a natural extension of your website or landing page.
Do I need coding skills to use Growform?
Not at all. Growform was designed so anyone, even non-technical users, can build professional lead generation forms. Its drag-and-drop builder and simple embed options mean you’ll never need to write a line of code.
How does Growform improve conversion rates?
Growform uses proven conversion rate optimization (CRO) techniques, such as multi-step forms, responsive design, and pre-built templates based on best practices. Features like conditional logic and simple upfront questions keep users engaged and reduce form abandonment.
Can I embed Growform on my website or landing page?
Yes. Growform provides three easy embedding options: inline embed, overlay trigger, or a direct link. This makes it simple to use on WordPress, Unbounce, Webflow, or virtually any landing page or website platform.
What kind of support does Growform offer?
Unlike 123FormBuilder’s ticket-based system, Growform users can get direct support from the founder. This personal approach ensures faster responses and solutions tailored to your specific needs.
Is there a free trial available?
Yes. Growform offers a 14-day free trial with no credit card required. This gives you the opportunity to explore the platform, build your first forms, and see how it compares to 123FormBuilder risk-free.
Who should use Growform?
Growform is ideal for businesses and agencies focused on lead generation. Performance marketers, growth consultants, web design agencies, and companies in industries like solar, lending, or debt relief will find Growform especially effective for capturing and qualifying leads.