Affinity form builder
Create new entries and contacts with our Affinity integration.
Trusted by lead gen teams and agencies
Capture leads in Growform, close them in Affinity
When a new form submission is received, Affinity can automatically create a new organization list entry or person.
For a sales team, that means every lead lands in Affinity the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean Affinity receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to Affinity
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Affinity automatically, safely and securely.
A Affinity form that looks like your brand
Don’t settle for “yet another Affinity form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Affinity:
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New Organization List Entry
Creates a new entry in the organization list.
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New Person List Entry
Creates a new entry in the person list.
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Create an Opportunity
Creates a new opportunity.
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New Opportunity List Entry
Creates a new entry in the opportunity list.
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Create a Person
Creates a new person.
How does it work?
Affinity is a great tool for designing graphics. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Affinity automatically.
How it works: build the form in Growform, connect it to Affinity in a few clicks, and every submission lands in Affinity automatically.
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Step 1: Have a Affinity account ready
You’ll need a Affinity account to receive the leads. If you already use Affinity, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Affinity
Now you’ve got your form, connect it to Affinity in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Affinity forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Affinity?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Affinity contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Affinity. 14-day free trial, no credit card required.