Roll form builder
Streamline company creation with our Roll integration – effortless and efficient.
Trusted by lead gen teams and agencies
Turn form submissions into Roll tasks
When you receive a new form submission, Roll can automatically take action based on your preferences. For example, Roll can create a new company, find an existing company, or create a new contact. This integration streamlines your workflow and saves you time, so you can focus on other important tasks.
For the team on the receiving end, that means every submission becomes a task, ticket or record in Roll with the details already filled in, so nothing gets lost between the form and the work. Multi-step forms make it easy to ask for exactly the information you need, and conditional logic keeps the form short for the person filling it in.
Collect up to 2x more leads and send them straight to Roll
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Roll automatically, safely and securely.
A Roll form that looks like your brand
Don’t settle for “yet another Roll form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Roll:
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Create Company
Creates a new company in Roll.
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Find Project
Finds an existing project in Roll.
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Find or Create Project
Finds an existing project in Roll or creates a new one if it doesn't exist.
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Find Company
Finds an existing company in Roll.
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Find or Create Company
Finds an existing company in Roll or creates a new one if it doesn't exist.
How does it work?
Roll is a user-friendly tool that simplifies form building. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Roll automatically.
How it works: build the form in Growform, connect it to Roll in a few clicks, and every submission lands in Roll automatically.
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Step 1: Have a Roll account ready
You’ll need a Roll account to receive the leads. If you already use Roll, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Roll
Now you’ve got your form, connect it to Roll in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Roll forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Roll?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Roll contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Roll. 14-day free trial, no credit card required.