RollWorks form builder
Streamline lead nurturing with RollWorks integration – move to sequence, stop nurturing easily.

Trusted by lead gen teams and agencies
Start RollWorks sequences from every form submission
We’re excited to announce our RollWorks integration, which allows you to seamlessly connect your form submissions with RollWorks. When a new form submission is received, you can choose to move the lead to a specific sequence or stop nurturing altogether. This integration streamlines your lead nurturing process and helps you maximize the value of your leads.
In practice, that means new subscribers reach RollWorks with the right tags, lists or segments already applied, so your welcome sequence starts straight away. Because Growform forms are multi-step, you can ask a qualifying question or two before the email address without hurting sign-up rates, and pass those answers into RollWorks to personalize what people receive.
Collect up to 2x more leads and send them straight to RollWorks
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to RollWorks automatically, safely and securely.
A RollWorks form that looks like your brand
Don’t settle for “yet another RollWorks form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in RollWorks:
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Move to Sequence
Add new form submission to a specified RollWorks sequence for lead nurturing.
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Stop Nurturing
Remove new form submission from any active RollWorks sequences for lead nurturing.
How does it work?
RollWorks is a powerful tool for B2B marketers. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to RollWorks automatically.
How it works: build the form in Growform, connect it to RollWorks in a few clicks, and every submission lands in RollWorks automatically.
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Step 1: Have a RollWorks account ready
You’ll need a RollWorks account to receive the leads. If you already use RollWorks, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to RollWorks
Now you’ve got your form, connect it to RollWorks in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step RollWorks forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & RollWorks?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build RollWorks contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to RollWorks. 14-day free trial, no credit card required.




