Try a B2B lead generation form built with Growform
This is a live Growform template. Click through it to see how a multi-step lead generation form feels to fill in, then make it your own.
Boost lead volume with the lead gen form builder
We’ve distilled years of UX research, CRO knowledge and A/B tests into one lead generation tool that gets results.
From eye-catching buttons to slick progress bars, Growform uses modern components to keep users engaged and motivated.
The result? Less drop-offs and higher conversion rates. Enjoy features built for lead gen agencies, such as 1-click pixel firing, Google Tag Manager containers and hidden fields for UTMs.
Qualify leads better upfront, not on the phone
Charge more for your leads by qualifying them online, not in a call center – Growform forms are so easy to fill in that users don’t mind answering a few more questions.
Use conditional logic to ask relevant follow-up questions, learning more from your most valuable leads without decreasing conversion rate.
Get to market faster, without a team of devs
Focus on setting up ad campaigns, not waiting on development.
With Growform, you can create premium experiences that would normally require a small team of software engineers.
Build cutting edge forms and bring your vision to life faster than ever – at a fraction of the cost of hiring developers.
Most of our customers are agencies running paid traffic, and they judge a form by cost per lead the morning after a campaign goes live. Growform gives them hidden fields for UTMs and GCLIDs, one-click pixel firing and their own GTM container, so every lead is attributable and every test is measurable.
Harvey Carpenter Founder, Growform Built for lead generation. Proven at scale.
Growform serves millions of form views a month for agencies and lead generation teams, with the pixels, hidden fields and integrations they judge a form by.
14-day free trial · No credit card required
- Up to 2x
- more conversions from the same traffic
- 23%
- typical reduction in cost per lead with multi-step forms and server-side tracking
- 5M+
- form loads served every month
- 1,000s
- of companies have built their lead forms with Growform
Features our lead gen customers rely on
Track every lead back to its source
Capture UTM parameters, GCLIDs and keywords with hidden fields, fire conversion pixels in one click and drop your own Google Tag Manager container into the form.
Built for agencies who live in ad accounts and need to prove which campaign produced which lead.
Embed on your website, or go standalone
Whether you want your lead generation form to be embedded front-and-center of your website, or linked to via a button – it’s completely up to you.
Host your form on a custom domain like form.yourcompany.com for a code-free setup, or embed on an existing page with a simple HTML snippet.
Reduce uncontactable leads with real-time verification
Stop waiting for leads to hit your database before finding they’re uncontactable.
With real-time checks, you can ensure leads are valid before they hit your database – giving them a chance to provide the correct email address or phone number before submitting the form.
Engage users with eye-catching buttons
Sleek, responsive and colorful – Growform’s buttons are designed for maximum effect. Users will love filling in your form, as each step feels like a breeze.
Buttons are designed to look great on all devices and scale down beautifully on mobile.
Look up addresses with Google Autocomplete
With address lookups powered by Google’s autocomplete, users can easily look up their address and get the formatting right every time.
This gets rid of annoying mistypes and incorrect addresses, while providing a better user experience.
Ask more questions with conditional logic
When a user tells you something relevant, add a whole step or additional fields with conditional logic.
With conditional logic, you can ask smart follow-up questions that’ll mean less wasted time and money qualifying your leads manually.
Show you’re crunching numbers with loading spinners
Our lead generation customers often see higher conversion rates when they show they’re preparing quotes or making a calculation.
Show your app is “thinking” with a range of engaging loading spinners and bars. These are perfect if you send a free report, book a home visit, or even just find a local supplier.
Try the ultimate lead generation form builder today
Join lead generation leaders converting more traffic, generating higher quality leads and moving faster than ever.