Shape form builder
Create and update records with our Shape integration. Streamline your workflow today!

Trusted by lead gen teams and agencies
Send new leads straight into Shape
With this integration, you can automate tasks such as creating records or updating them, saving you time and effort. You can also use Shape to trigger custom workflows based on form submissions, ensuring that your team is always up-to-date with the latest information. Try it today and see the difference it can make.
For a sales team, that means every lead lands in Shape the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean Shape receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to Shape
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Shape automatically, safely and securely.
A Shape form that looks like your brand
Don’t settle for “yet another Shape form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Shape:
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Create Record
Creates a new record in Shape for each new form submission in Growform.
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Update Status
Updates the status of a record in Shape for each new form submission in Growform.
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Update Record
Updates an existing record in Shape for each new form submission in Growform.
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Find Record
Searches for an existing record in Shape for each new form submission in Growform.
How does it work?
Shape is a great tool for quickly creating basic forms. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Shape automatically.
How it works: build the form in Growform, connect it to Shape in a few clicks, and every submission lands in Shape automatically.
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Step 1: Have a Shape account ready
You’ll need a Shape account to receive the leads. If you already use Shape, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Shape
Now you’ve got your form, connect it to Shape in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Shape forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Shape?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Shape contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Shape. 14-day free trial, no credit card required.




