Lead gen specials

We Tried the 10 Best Heyflow Alternatives for Lead Generation

Helpful summary

  • Overview: We introduce you to ten of the best Heyflow alternatives on the market for capturing and qualifying leads at scale.
  • Why you can trust us: We’re lead gen experts with years of experience helping businesses maximize lead conversions through multi-step forms.
  • Why this is important: Finding a tool you’re happy with will support your marketing effectiveness and business growth.
  • Action points: We’ll review the following alternatives—Growform, Typeform, Jotform, Kissflow, GetResponse, GetLeadForms, Unbounce, OptinMonster, Google Forms, and Leadpages.
  • Further research: Check out the Growform blog for more alternative lead-capturing platforms and advice for marketers.

Looking for Heyflow Alternatives?

Heyflow is one of more popular lead generation form builders out there. It has thousands of happy users across dozens of industries… but it isn’t perfect. There are some pretty big flaws (more on those later) that drive users to look for alternatives.

If that’s you, you’re in the right place.

In this Growform guide, we’re introducing you to ten of the best Heyflow alternatives for generating leads at scale.

But first…

Why Listen to Us?

Growform is a flexible Heyflow alternative that makes it easy for anyone (and we really mean anyone) to build lead generation forms. Our users love us for our intuitive drag-and-drop editor, customizable templates, and advanced features like conditional logic and calculations.

But no need to take our word for it—check out our testimonials.

So, as a Heyflow alternative ourselves, we have quite a bit of experience in this space. We know what to look for, what to avoid, and what tools will truly help you generate leads at scale.

What Is Heyflow?

Heyflow is a no-code (or low-code) tool that helps you build lead generation “flows”—basically forms with a series of questions to capture and qualify leads on your website. It’s designed to produce reliably beautiful forms without much effort or even design experience. 

It also integrates with popular marketing and CRM platforms like Mailchimp, HubSpot, and Salesforce.

Key Features

  • Drag-and-drop interface for easy flow creation
  • Customizable templates to get started quickly
  • Integration capabilities with leading marketing tools
  • Analytics to track user interactions and conversions

Pricing

Heyflow has four plans:

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  • Basic ($45/mo): website embedding
  • Pro ($99/mo): marketing integrations
  • Agency ($318/mo): dynamic domains
  • Business ($359/mo): priority support

Why Do People Look for Heyflow Alternatives?

Heyflow isn’t perfect. A quick search will reveal a few common complaints that drive users to look for alternatives.

Here are a few of the biggest:

  • Cost: Heyflow offers some powerful features…but it comes at a high price tag. Some users feel that the value they get from Heyflow doesn’t match the price (which is much higher than that of a lot of other form builders out there).
  • Customization: Heyflow is customizable, but custom code, key integrations, and webhooks are only available on the most expensive plan. That means a small business with complex needs may not be able to fully utilize the platform.
  • Traffic limitations: Pricing models are full of trade-offs, but Heyflow’s decision to use website traffic as a factor in pricing can be frustrating for some users. In our opinion (and many others), leads generated makes much more sense.

Top 10 Heyflow Alternatives

  1. Growform
  2. Typeform
  3. Jotform
  4. Kissflow
  5. GetResponse
  6. Getleadforms
  7. Unbounce
  8. OptinMonster
  9. Google Forms
  10. Leadpages

1. Growform

Growform is a flexible and user-friendly lead generation form builder. We give users a seamless way to create complex multi-step forms without coding or asking for IT help.

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Our approach to lead capture forms is backed by decades of UX design and psychological research… and the results speak for themselves. We often get messages from new customers who are shocked that their forms are generating 2X or 3X more leads almost immediately.

Beyond the basics, we also offer powerful features like conditional logic, calculations, data validation, and analytics to help you get the most out of your forms. Plus, we integrate with thousands of other apps and platforms (we’re talking 5,000+), so you can easily connect your form data.

Features

  • Drag-and-drop builder: Create complex forms in minutes by dragging fields and elements onto a blank canvas.
  • Templates: Get started with more than 25 templates covering all kinds of industries and use cases—from SaaS to real estate.
  • Conditional logic forms: Adjust your forms dynamically to show or hide fields based on user selections.
  • Calculations: Perform simple or complex calculations in your form, like adding up order totals or calculating shipping costs.
  • Data validation: Set rules to ensure that users enter the correct data format and eliminate errors.
  • Analytics: Track form submissions, views, and conversion rates to gain insights into your audience’s behavior.
  • Integrations: Sync your form data with over 5,000 apps and platforms for seamless automation and organization.
  • A/B testing: Create and test different versions of your forms to see which performs better in user engagement and conversions.
  • Responsive design: All our forms are mobile-friendly and responsive for an ideal viewing experience across all devices, which is crucial for maximizing reach and effectiveness.

Pricing

We offer three straightforward plans. 

Here is our per-month pricing when you commit annually:

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  • Startup ($35.99/mo): up to 300 leads/mo, 20+ psychology-backed templates
  • Agency ($71.99/mo): up to 1,000 leads/mo, IP address, and user agent capture
  • Custom (contact us): 1,000+ leads/mo, custom integrations

Pros and Cons

Pros
  • Easy drag-and-drop UI
  • Significant customization and design options
  • Conversion rate optimization
  • Unlimited forms and traffic
  • Form submission notifications
  • Form embedding
  • Responsive
  • Thousands of integration options
Cons
  • No free plan

2. Typeform

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Typeform is a user-friendly platform that excels at creating engaging, visually appealing forms and surveys with a conversational user interface. It’s designed to enhance user interaction and collect more detailed responses through a step-by-step collection process, making it a great alternative to Heyflow.

Features

  • Conversational forms: Typeform’s user-friendly conversational interface makes forms feel more like a natural dialogue.
  • Logic jumps: Allows the form to react dynamically based on how respondents answer certain questions.
  • Survey management: Simplifies the process of creating and managing surveys with features like a survey builder, various question types, and templates.

Pricing

Typeform has four plans:

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  • Basic ($25/mo): unlimited Typeforms
  • Plus ($50/mo): 1,000 responses
  • Business ($83/mo): conversion tracking
  • Enterprise (custom): tailored response limits and seats

Pros and Cons

Pros
  • Suitable for a wide range of applications
  • Powerful analytics
Cons
  • Performance issues with longer forms
  • No offline mode

3. Jotform

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Jotform is a pretty wide ranging ecosystem of products—and at the core is a solid form building with potential as a lead capture tool. It offers a vast range of integrations and advanced form elements drop-downs, form collapses, and an infinite list widget for collecting long-form information.

Features

  • E-signature collection: Supports the collection of e-signatures, which is useful for marketers needing consent or confirmation directly within their forms.
  • Personalized auto-responses: Set up personalized auto-responses sent directly to form respondents, enhancing customer engagement and providing a more personalized interaction.
  • Wide range of form templates: Has a vast library of form templates catering to different needs and industries.

Pricing

Jotform offers five plans, including a free-forever plan:

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  • Starter (free): 5 forms
  • Bronze ($34/mo): 1,000 monthly signed documents
  • Silver ($39/mo): 100,000 monthly form views
  • Gold ($99/mo): 100 GB available space
  • Enterprise (custom price): unlimited usage

Pros and Cons

Pros
  • Robust integration capabilities
  • High data security and compliance
Cons
  • Performance issues with complex forms
  • Feature options may feel overwhelming

4. Kissflow

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Like Heyflow, Kissflow lets users create custom forms that can be integrated into larger, more complex workflows. These forms support various field types and can be used to gather information, conduct surveys, or capture leads.

Features

  • Comprehensive analytics and reporting: Offers dynamic reporting, analytics, and process audit capabilities with custom reports, dashboards, and real-time insights.
  • Integration capabilities: Integrates with tons of third-party apps via Zapier to make connecting and automating your entire lead generation stack simple.
  • Collaboration and communication tools: Includes activity feeds and contextual alerts to facilitate seamless teamwork and communication.

Pricing

Kissflow has two plans:

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  • Basic (starting at $1,500): simple use cases
  • Enterprise (custom): complex use cases

You can request they send you more details via email about the features and functionality available under each plan.

Pros and Cons

Pros
  • Mobile app functionality
  • Comprehensive workflow automation
Cons
  • Expensive
  • Learning curve

5. GetResponse

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GetResponse is an email marketing tool first and foremost, but it also lets you build landing pages and populate them with forms and popups. It’s great for marketers looking to supplement email campaigns with lead generation efforts (without using separate tools for each).

Features

  • Template library: Get a jumpstart on emails, landing pages, and forms by working from a pre-made template.
  • Marketing automation: Offers robust marketing automation tools to create complex, automated workflows based on user behavior.
  • Analytics and reporting: Provides detailed analytics and reporting to track email and campaign performance, analyze user behavior, and optimize strategies.

Pricing

GetResponse pricing is based on your list size. Here are the monthly (billed annually) costs of their four plans based on 1,000 contacts:

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  • Email marketing ($15.60/mo): autoresponders
  • Marketing automation ($48.40/mo): marketing automation
  • Ecommerce marketing ($97.60/mo): product recommendations
  • GetResponse Max ($1,099/mo): SMS marketing

Pros and Cons

Pros
  • Comprehensive online marketing tool
  • Free version available
Cons
  • Complex automation builder
  • Need for better compliance support

6. GetLeadForms

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GetLeadForms has a versatile form-building platform designed to optimize lead generation through multi-step forms, advanced targeting, and A/B testing capabilities, enhancing user engagement and conversion effectiveness.

As an alternative to Heyflow, GetLeadForms provides a similar user-friendly experience but with additional features like advanced behavioral triggers.

Features

  • Lead segmentation and scoring: Lets users segment and score leads based on their data and responses.
  • Lead verification: Offers lead verification features, ensuring the information collected is accurate and reliable.
  • Fast load times: GetLeadForms is designed to have fast load times, which is critical for maintaining user engagement and minimizing drop-offs during the lead capture process.

Pricing

GetLeadForms pricing is based on the number of leads per month:

  • $29/mo: up to 100 leads/mo
  • $59/mo: up to 1,000 leads/mo
  • $99/mo: up to 10,000 leads/mo
  • $189/mo: up to 20,000 leads/mo
  • $459/mo: up to 50,000 leads/mo

The same features and functionality are offered across all plans.

Pros and Cons

Pros
  • Effective spam blocking
  • Multi-step forms
Cons
  • Limited customization
  • Learning curve

7. Unbounce

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Unbounce is a well-regarded platform for creating landing pages. Its pixel-perfect drag-and-drop builder delivers extensive customization of landing pages, enabling users to design pages that align precisely with their branding and campaign goals without coding skills.

Plus, it’s easy to extend the functionality with integrations. For example, you can add a Growform to your Unbounce landing page in minutes.

Features

  • No-code builder: Create stunning landing pages without coding using the drag-and-drop builder.
  • A/B testing: Test different versions of your landing page to find the most effective one for conversions.
  • Integrations: Easily connect with other tools and apps, like Growform, Google Analytics, Mailchimp, and Salesforce.

Pricing

Unbounce has four plans—here’s the pricing when you choose annual billing:

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  • Build ($74/mo): landing page builder
  • Experiment ($112/mo): unlimited A/B tests
  • Optimize ($187/mo): AI optimization
  • Concierge ($649/mo): unlimited conversions

Pros and Cons

Pros
  • Reliable
  • Great resources for building landing pages
Cons
  • Some users find the UI challenging to navigate
  • Some integration issues

8. OptinMonster

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OptinMonster is a comprehensive suite of lead generation tools, including popups, floating bars, and A/B testing to optimize conversion rates. Its versatility and powerful analytics make it a solid alternative to Heyflow for businesses focused on maximizing user engagement and sales.

Features

  • Exit-intent technology: Detects when a user is about to leave the page and prompts them with a targeted message or offer.
  • Campaign triggers: Provides various triggers for displaying campaigns, including on-scroll, after inactivity, and at a scheduled time.
  • Targeted campaigns: Create campaigns based on the user’s location, the page they’re visiting, their device, and more.

Pricing

These are OptinMonster’s four plans. You’ll save 60% with an annual commitment:

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  • Basic ($4.97/mo): unlimited campaigns
  • Plus ($14.97/mo): A/B testing
  • Pro ($19.97/mo): Exit-intent technology
  • Growth ($29.97/mo): Geolocation targeting

Pros and Cons

Pros
  • Extensive library of training materials 
  • Affordable pricing
Cons
  • Customer support issues
  • Customization limitations

9. Google Forms

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Google Forms is a versatile and user-friendly tool for creating surveys, quizzes, and forms for data collection and analysis. It’s no match for Heyflow (or any of the other tools on this list) when it comes to advanced features, but it does have one compelling selling point—it’s completely free to use.

Features

  • Simple builder: Create surveys and forms in minutes with an easy-to-use drag-and-drop builder.
  • Multiple question-types: Choose from a variety of question types, including multiple choice, short answer, and rating scales.
  • Customization options: Personalize your forms with themes, logos, and custom colors.

Pricing

Google Forms is free to use.

Pros and Cons

Pros
  • Integration with Google Workspace
  • Real-time collaboration
Cons
  • Internet dependency
  • Security of data concerns

10. Leadpages

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Finally, Leadpages is an all-in-one landing page platform that helps small businesses grow by converting clicks into customers with its web-based software suite for optimized landing pages and call-to-actions.

Its user-friendly design, extensive template library, and robust integration capabilities make it an excellent alternative to Heyflow for businesses focused on lead generation and sales conversion without technical complexities.

Features

  • High-converting templates: Has a vast library of professionally designed, mobile-responsive templates that are optimized for high conversion rates.
  • No-code solution: Empowers users to quickly and easily build landing pages and websites thanks to a great no-code builder.
  • SEO features: Includes SEO settings that help optimize landing pages for search engines, increasing the visibility of campaigns and driving organic traffic.

Pricing

Leadpages keeps pricing simple with three plans:

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  • Standard ($37/mo): Drag & drop landing page builder
  • Pro ($74/mo): unlimited traffic and leads
  • Advanced (custom): advanced features

Pros and Cons

Pros
  • Responsive designs
  • High-quality templates
Cons
  • Learning curve
  • Limited A/B testing

Conclusion

While Heyflow is a solid platform for creating interactive web experiences, its limitations in cost, complexity, usability, feature set, and integration capabilities have led many marketers to seek alternatives. 

At Growform, we encourage marketers looking for a powerful yet intuitive platform to consider us their go-to alternative. Our platform’s ability to create unlimited forms, handle unlimited traffic, and provide detailed analytics makes it an invaluable tool in their marketing arsenal.

Start your journey with Growform through a free trial today.

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