Lead gen specials

We Reviewed the 10 Best Automated Lead Generation Tools

Helpful summary

  • Overview: We review ten of the best automated lead generation tools on the market for attracting, capturing, and nurturing leads while you focus on the bigger picture.
  • Why you can trust us: We’ve helped hundreds of businesses and lead gen specialists 2X or 3X their lead conversions with no-code multi-step forms backed by UX best practices.
  • Why this is important: Automated lead generation tools significantly enhance the efficiency and effectiveness of lead generation efforts.
  • Action points: We recommend checking out Growform, Wisepops, Drift, OptinMonster, Salesforce, Leadpages, Wishpond, AWeber, Mailchimp, and Unbounce.
  • Further research: Check out the Growform blog for more reviews, tips, hints, and tricks for a steady stream of quality leads with less effort.

Are you Looking for the Automated Lead Gen Tools?

Lead generation can eat up tons of time, often with little return. And with so many other operational tasks that deserve your attention, it’s important to find ways to win back some of that time while still generating quality leads.

Automated lead generation tools are the solution. But… where do you start? Which tools are the best fit?

These are the questions we’re going to try to help you answer in this Growform guide. We’ll take a deep dive into the top ten automated lead generation tools—from giants like Salesforce to up-and-comers like Wishpond.

But before we dive in…

Why Listen to Us?

Here at Grownform, we help businesses and lead generation specialists 2X or 3X their lead conversions with powerful (but incredibly intuitive) multi-step lead capture forms. You don’t need a developer to quickly build, customize, and launch forms that generate results while you sleep.

The bottom line? Automated lead generation is our specialty—and in this guide, we’re sharing our top picks for the best tools to help you get started.

Criteria to Consider When Choosing Automated Lead Generation Tools

We’ll get to the list in a moment.

First, it’s important we give you a framework for evaluating these tools. After all, every business has different needs and goals, so what works for one may not necessarily work for another.

Here’s a list of criteria you can work with:

  • Integration capabilities: This is a big one. Make sure the tool isn’t an island—it should integrate with other tools in your lead gen stack, like your CRM, email marketing platform, and social media accounts.
  • Price: Of course, price is a major factor when choosing any tool. Consider how much you’re willing to invest in lead generation and find a tool that fits within your budget.
  • Ease of use: Let’s be real—no one has time for a complicated tool. Look for something that’s easy to set up and use, with intuitive interfaces and clear instructions.
  • Analytics and reporting: Finally, make sure that the tool is transparent about the results it’s generating. That means providing detailed analytics and reporting features so you can track the success of your lead generation efforts.

Top 10 Automated Lead Generation Tools

  1. Growform
  2. Wisepops
  3. Drift
  4. OptinMonster
  5. Salesforce
  6. Leadpages
  7. Wishpond
  8. AWeber
  9. Mailchimp
  10. Unbounce

1. Growform

Lead capture forms are one of the best automated lead generation tools at your disposal. And (in our humble opinion) Growform is the best way to create them.

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Our no-code builder lets anyone create stunning multi-step forms without getting the development team involved. You can customize everything, from the way your forms look down to the conditional logic and formulas for your fields.

We offer tons of integrations with CRMs, email marketing tools, project management tools, recruiting platforms, SMS marketing suites… you name it. This lets you seamlessly link up your lead capture forms with other tools in your stack.

Features

  • No-code builder: Create stunning, highly technical forms without coding (or asking your development team for help).
  • Customization: Fully customize the look and functionality of your forms, including conditional logic and formulas for fields.
  • Integrations: Connect with thousands of CRMs, email marketing tools, project management platforms, recruiting systems, SMS marketing suites, and more.
  • A/B testing: Compare different versions of your forms to see which performs better and make data-driven decisions.
  • Analytics and reporting: Track form submissions, conversion rates, and other important metrics to optimize your lead generation strategy.
  • Easy embedding: Seamlessly integrate your forms into websites and landing pages for a great user experience and consistent branding.
  • Data validation: Make sure your data is accurate by checking fields as visitors are inputting their information.
  • Conditional logic: Adjust the form dynamically based on user inputs, showing or hiding fields based on previous answers to create a personalized form-filling experience.

Pricing

We offer three simple, transparent plans:

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  • Startup ($35.99/mo): Embed on one domain, up to 300 leads per month
  • Agency ($71.99/mo): Embed unlimited domains, up to 1,000 leads per month
  • Custom (book a call): Everything in the Agency plan, 1,000+ leads per month

Pros and Cons

Pros
  • Beautiful, responsive, high-converting forms
  • Psychology-backed templates
  • Intuitive form-creating process
  • Easy selection form buttons
  • Form field validation
  • Form submission notifications
  • 300+ integrations
  • Exceptional customer support
  • Free 14-day trial
Cons
  • Some feature limitations compared to bigger platforms
  • No free plan

2. Wisepops

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Wisepops is an onsite marketing platform with a fantastic suite of tools for creating and optimizing lead-gen popups. The building process is super simple, but Wisepops really shines in the targeting department—you can display popups based on user behavior, location, device, traffic source, and more.

Features

  • Dynamic text replacement: Change content dynamically based on the visitor’s attributes or previous interactions with the site.
  • Real-time analytics: Provides real-time analytics that helps track the performance of popups and forms.
  • Integrations: Offers easy integrations with Shopify, Zapier, and Klaviyo, facilitating seamless data collection and campaign management across platforms.

Pricing

Wisepops has six plans based on the number of page views for up to five websites:

  • 100K pageviews: $49/mo
  • 250k pageviews: $99/mo
  • 500k pageviews: $149/mo
  • 1M pageviews: $249/mo
  • 1M + pageviews: contact sales for monthly and yearly plans
  • Unlimited pageviews: contact sales to discuss their enterprise plan

Pros and Cons

Pros
  • 60+ ready-to-use campaign templates
  • Advanced integration with Shopify
Cons
  • Possible integration issues
  • Expensive

3. Drift

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Drift’s most effective automated lead generation feature is its chatbots. These can be programmed to start conversations, qualify leads, and book meetings without you (or your agents) lifting a finger. The bots (can) use conversational AI to interact naturally with visitors, or you can keep things simple by programming in rules.

Features

  • Customizable playbooks: Get started quickly by choosing from a variety of pre-made playbooks or create your own tailored to your business needs.
  • Intelligent routing: Ensure that leads are routed to the right sales rep based on their behavior and actions on your website.
  • Scheduling integration: Integrates calendars and scheduling tools, allowing leads to book meetings directly from the chat interface.

Pricing

Drift’s three plans are:

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  • Premium (starting at $2,500/mo): conversational landing pages
  • Advanced (custom): A/B testing
  • Enterprise (custom): AI-powered chatbots

Pros and Cons

Pros
  • Comprehensive analytics
  • Seamless integrations
Cons
  • Customer support issues
  • Limited functionality in lower tiers

4. OptinMonster

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OptinMonster has an advanced campaign builder that creates various types of opt-in forms, such as popups, floating bars, and sidebar opt-ins. They offer 400+ pre-made templates and precise targeting and triggering options.

Features

  • A/B testing: Test out different versions of your campaign assets to see which one performs better.
  • TruLead: Help verify the email addresses of users who sign up, ensuring that only genuine leads are captured and reducing the incidence of spam or irrelevant entries.
  • Exit-intent technology: Capture visitors who are about to leave your site with a targeted message or offer before they go.

Pricing

OptiMonster offers four plans:

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  • Growth ($29.97/mo): follow-up campaigns
  • Pro ($19.97/mo best deal): unlimited campaigns
  • Plus ($14.97/mo): A/B testing
  • Basic ($4.97): drag-and-drop builder

Pros and Cons

Pros
  • Variety of form types
  • Extensive training material
Cons
  • Reports of slowness
  • Complexity due to options

5. Salesforce

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Salesforce needs no introduction—it’s the world’s most popular CRM. As an automated lead generation tool, Salesforce is a fantastic tool for nurturing and converting leads. You can easily integrate it with your website and lead gen channels (like Growform) to capture leads and track their interactions.

Features

  • Great integrations: Integrate with thousands of apps and tools to boost your lead generation efforts.
  • Customizable dashboards: Create personalized dashboards to track leads, revenue, and other metrics that matter to your business.
  • Automated lead nurturing: Set up automated email sequences and follow-ups to keep leads engaged and move them through the sales funnel.

Pricing

Salesforce offers a variety of price plans with automated lead generation features within their Sales Cloud and Marketing Cloud platforms:

Sales Cloud Pricing:

  • Starter suite ($25/user/mo): basic CRM functions 
  • Professional ($80/user/mo): customizable reports
  • Enterprise ($165/user/mo): Advanced pipeline management
  • Unlimited ($330/user/mo): Premium features
  • Einstein 1 Sales ($500/user/mo): Einstein AI capabilities

Marketing Cloud account Engagement:

  • Growth ($1,250/mo): lead nurturing and scoring
  • Plus ($2,750/mo/): B2B marketing analytics
  • Advanced ($4,400/mo): AI-powered capabilities
  • Premium ($15,000/mo): enterprise-ready features

Pros and Cons

Pros
  • Comprehensive CRM integration
  • Advanced lead scoring and grading
Cons
  • It can be complex and overwhelming for smaller businesses
  • Difficult setup and maintenance

6. Leadpages

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Leadpages is a landing page builder with tons of nice features for optimizing your pages for conversions.

As you build, you get real-time feedback on things that could be improved, like adding more keywords to your headline or changing the color of a call-to-action button. It also supports popups, lead management, and analytics.

Features

  • Lead notifications: Receive notifications about new subscribers, informing them about their lead generation progress.
  • Wide range of templates: Provides a vast library of professionally designed templates that are informed for conversion and accommodate various industries and marketing goals.
  • Alerts and pop-ups: Capture leads at various customer journey stages by providing timely and relevant calls to action.

Pricing

Leadpages has three plans:

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  • Standard ($37/mo): unlimited traffic and leads
  • Pro ($74/mo): 90+ integrations
  • Advanced (custom plan): dedicated success coach

Pros and Cons

Pros
  • Affordable
  • Extensive template library
Cons
  • Some responsive design limitations
  • Lack of advanced features

7. Wishpond

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Wishpond is an all-in-one lead generation platform that provides tools for creating landing pages, pop-ups, forms, and running contests. It can integrate with over 40 different marketing tools, making it a highly versatile option.

Features

  • Lead scoring: Helps prioritize leads based on their engagement and likelihood of conversion, allowing marketers to focus their efforts on the most promising prospects.
  • Automated scheduling and auto-responders: Automate responding to leads and scheduling follow-up activities.
  • Popups and social promotions: Includes tools for creating website popups and social media promotions that can help increase engagement and capture more leads.

Pricing

You’ll need to contact sales for pricing information.

Pros and Cons

Pros
  • Publish forms anywhere
  • 300 integrations
Cons
  • Auto-renewal and billing issues
  • Customer service issues

8. AWeber

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AWeber offers a comprehensive suite of email marketing tools, including autoresponders, newsletters, subscriber segmentation, automation, and analytics, designed to help marketers effectively manage their email campaigns.

Features

  • Sign-up forms: Provides customizable sign-up forms that can be embedded on websites, blogs, or social media to capture subscriber information and grow email lists.
  • Autoresponder follow-ups: Set up automated email sequences to send follow-up emails to new subscribers at pre-determined intervals.
  • Tagging system: Subscribers can be assigned tags based on their behavior, such as email opens or link clicks, which can then trigger automated campaigns tailored to their interests.

Pricing

AWeber’s price plans are billed annually, and the details are as follows:

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  • Free: basic email support
  • Lite ($12.50/mo): unlimited subscribers
  • Plus ($20/mo): advanced reporting and analytics
  • Unlimited ($899/mo): remove AWeber branding

Pros and Cons

Pros
  • Autoresponder functionality
  • Excellent customer service
Cons
  • Less suitable for managing larger lists

9. Mailchimp

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Mailchimp is a wildly popular email marketing platform that helps businesses grow their audiences through automated email campaigns, landing pages, and forms. You also benefit from some excellent targeting and lead management tools, as well as audience segmentation capabilities.

Features

  • Email automation: Set up automated email workflows that send targeted emails based on subscriber actions, such as signing up through a form, making a purchase, or reaching a particular engagement threshold.
  • Sign-up forms and landing pages: Offers tools to create custom sign-up forms and landing pages that can be embedded on websites or shared directly.
  • Analytics and reporting: Provides comprehensive analytics on campaign performance, including open, click, and conversion rates, to help measure the effectiveness of lead generation efforts.

Pricing

Here’s the starting pricing you can expect to pay for 500 contacts:

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  • Free: Forms and landing pages
  • Essentials ($13/mo): unlimited pre-built email templates
  • Standard ($20/mo): remove Mailchimp branding
  • Premium ($350/mo): A/B testing

Pros and Cons

Pros
  • Over 500 integrations
  • Generous free plan
Cons
  • Limited automation on free plan
  • Users report slow customer support response times

10. Unbounce

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Unbounce offers a comprehensive suite of tools, including drag-and-drop landing page builders, pop-ups, sticky bars, and A/B testing functionalities. All are designed to optimize web traffic conversion rates.

Unbounce stands out as a strong contender for automated lead generation. Its features include dynamic text replacement and robust integration capabilities, which tailor content in real-time and connect seamlessly with other marketing platforms, enhancing campaign personalization and effectiveness.

iFeatures

  • Landing pages: Includes a powerful landing page builder that allows users to create custom, mobile-responsive landing pages designed to convert visitors into leads.
  • Smart traffic: Automatically directs visitors to the version of the landing page that is most likely to convert based on their attributes and past behavior.
  • Pop-ups and sticky bars: Lets you capture leads through timely, targeted pop-ups and sticky bars that specific user actions or behaviors on the site can trigger.

Pricing

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  • Build ($74/mo): 1,000+ integrations
  • Experiment ($112/mo): unlimited A/B testing
  • Optimize ($187/mo): AI optimization
  • Concierge custom pricing ($649/mo): dedicated customer success manager

Pros and Cons

Pros
  • Accelerated mobile page support
  • High-quality templates
Cons
  • UI can feel cluttered and overwhelming
  • Integration challenges

Conclusion

Having the right automated lead generation tools gives your business an edge. There are tons of options out there, and the ones we’ve covered here are a great place to start your search.

Looking to simplify lead capture form creation? Growform is a powerful, no-code option that makes it easy to build and customize forms for your website.

Get started with a free trial and see how Growform can help you automate lead generation.

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