Enter your visitors
Add the total number of visitors to your site, landing page or campaign for the period you want to measure.
Sales conversion rate calculator
Enter your visitors and sales to see what percentage of people are buying, with no spreadsheets or analytics dashboards.
Sales conversion rate calculator
How it works
Enter your sales
Add the number of sales (or leads, sign-ups or any other goal) completed by those visitors in the same period.
Read your rate
The calculator divides sales by visitors and multiplies by 100 to give your conversion rate as a percentage, instantly.
FAQs
What is a sales conversion rate?
A sales conversion rate tells you what percentage of your visitors made a purchase. If 100 people visit your site and 5 of them buy something, your conversion rate is 5 percent. It is a quick way to see how well a page turns visitors into customers.
How do I calculate it?
Use the formula Conversion rate (%) = (Sales ÷ Visitors) × 100. So if you had 50 sales and 2,000 visitors, your conversion rate would be 2.5 percent. This calculator handles the math for you.
What is considered a good conversion rate?
It depends on your business, but most online stores average between 1 and 3 percent. Well-optimized landing pages can reach higher. The key is to watch how your own rate improves over time, not just how it compares to others.
Does this calculator save any data?
No. It is completely client-side, which means it runs in your browser and does not send or store anything. You can use it freely without worrying about privacy or tracking.
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