How To Track Facebook Ad Conversions (FB Pixel) With Growform

If you want to fire a Facebook ads conversion when somebody finishes your form, our Facebook Ads pixel integration is the simplest and most reliable way of doing so.

Here’s how to get it set up…

1 – Take note of your Facebook Pixel ID

First, log into Facebook Ads and navigate to your pixel page. At time of writing, you can get to this by hitting the “all tools” menu icon, and then “Events manager”:

On this page, you’ll be able to see your pixel ID as follows:

Go ahead and copy that pixel ID and move onto the next step!

2 – Paste your conversion ID and label into Growform

Now, navigate to “Tracking & tagging” under “Form settings” in your Growform form, and find the Facebook integration as follows:

You’ll then need to simply paste your Facebook pixel ID into the relevant box and hit save at the bottom of the page.

You’re all set up!

What does Growform send to Facebook Ads?

Once you’ve added your conversion ID and label to Growform, we’ll fire the following conversions:

	FB event name	Additional parameters
User completes step	growformCompleteStep	{step: the step number, form: the form ID}
User completes form	growformCompleteForm	{step: the step number, form: the form ID}

A note on accuracy

Under the hood, we use Google Tag Manager to fire tags – so we always have the latest code directly from Facebook.

If your conversions don’t quite add up to your raw lead numbers, this is normal (within perhaps a 10-15% variance) and can be caused by any number of factors, depending on your audience:

• Some users may have adblockers enabled
• Some users are in incognito, or have aggressive browser settings that restrict cookies
• Some users may be driven from organic / non Adwords sources
• Some users may have very old browsers that don’t support Google’s own code or Google Tag Manager.

You can debug tracking and verify it’s working with Facebook’s “Pixel Helper” chrome extension.

Need help with Facebook ads? Our team are experienced in tracking and able to help via online chat within your account.