Follow Up Boss form builder
Manage contacts with Follow Up Boss integration – no action plan triggers necessary!
Trusted by lead gen teams and agencies
Capture leads in Growform, close them in Follow Up Boss
Follow Up Boss is a powerful CRM tool that helps you manage your leads and automate your sales process. With this integration, you can automatically create or update contacts in Follow Up Boss when a new form submission is received. You can also add notes to these contacts, without triggering any action plans.
For a sales team, that means every lead lands in Follow Up Boss the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean Follow Up Boss receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to Follow Up Boss
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Follow Up Boss automatically, safely and securely.
A Follow Up Boss form that looks like your brand
Don’t settle for “yet another Follow Up Boss form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Follow Up Boss:
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Create or Update Contact Without Triggering Action Plans
Adds a new contact or updates an existing one in Follow Up Boss without triggering any action plans.
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Create Note
Creates a new note in Follow Up Boss for a specific contact.
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Log Call
Logs a new call in Follow Up Boss for a specific contact.
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Change Stage of a Contact
Changes the stage of a contact in Follow Up Boss.
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Create Deal
Creates a new deal in Follow Up Boss for a specific contact.
How does it work?
Follow Up Boss is a powerful and efficient tool for managing leads. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Follow Up Boss automatically.
How it works: build the form in Growform, connect it to Follow Up Boss in a few clicks, and every submission lands in Follow Up Boss automatically.
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Step 1: Have a Follow Up Boss account ready
You’ll need a Follow Up Boss account to receive the leads. If you already use Follow Up Boss, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Follow Up Boss
Now you’ve got your form, connect it to Follow Up Boss in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Follow Up Boss forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Follow Up Boss?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Follow Up Boss contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Follow Up Boss. 14-day free trial, no credit card required.