LassoCRM form builder
Streamline customer data with LassoCRM integration in our form builder.
Trusted by lead gen teams and agencies
Send new leads straight into LassoCRM
When a new form submission is received, LassoCRM can perform a variety of actions, including updating and appending to a history item, creating a new registrant, and more. Discover how Growform’s LassoCRM integration can help you simplify your business processes and improve your productivity today.
For a sales team, that means every lead lands in LassoCRM the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean LassoCRM receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to LassoCRM
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to LassoCRM automatically, safely and securely.
A LassoCRM form that looks like your brand
Don’t settle for “yet another LassoCRM form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in LassoCRM:
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Update and Append to a History Item
Update and append new data to an existing history item in LassoCRM.
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Create Registrant
Create a new registrant in LassoCRM with data from the form submission.
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Create a History Item
Create a new history item in LassoCRM with data from the form submission.
How does it work?
LassoCRM is a great tool for managing customer relations. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to LassoCRM automatically.
How it works: build the form in Growform, connect it to LassoCRM in a few clicks, and every submission lands in LassoCRM automatically.
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Step 1: Have a LassoCRM account ready
You’ll need a LassoCRM account to receive the leads. If you already use LassoCRM, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to LassoCRM
Now you’ve got your form, connect it to LassoCRM in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step LassoCRM forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & LassoCRM?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build LassoCRM contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to LassoCRM. 14-day free trial, no credit card required.