Nutshell form builder
Simplify lead management with our Nutshell integration – create and update leads seamlessly.

Trusted by lead gen teams and agencies
Capture leads in Growform, close them in Nutshell
Growform’s integration with Nutshell makes it even easier to manage your leads and contacts. When a new form submission is received, Nutshell can create a new lead or update an existing one. With Nutshell integration, you can ensure that every lead is captured and stored in your CRM, making it easier to manage your sales pipeline.
For a sales team, that means every lead lands in Nutshell the moment it is submitted, with the answers from each step of the form attached, so reps can prioritize, assign and follow up without retyping anything. Multi-step forms typically collect more leads than a single long page, and conditional logic and hidden fields mean Nutshell receives clean, well-qualified records with campaign data intact.
Collect up to 2x more leads and send them straight to Nutshell
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Nutshell automatically, safely and securely.
A Nutshell form that looks like your brand
Don’t settle for “yet another Nutshell form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Nutshell:
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Create Lead
Creates a new lead in Nutshell from a new form submission in Growform.
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Create Company
Creates a new company in Nutshell from a new form submission in Growform.
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Find or Create Person
Finds an existing person in Nutshell or creates a new one from a new form submission in Growform.
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Update Lead
Updates an existing lead in Nutshell with information from a new form submission in Growform.
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Find or Create Lead
Finds an existing lead in Nutshell or creates a new one from a new form submission in Growform.
How does it work?
Nutshell is a fantastic tool for managing your sales pipeline. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Nutshell automatically.
How it works: build the form in Growform, connect it to Nutshell in a few clicks, and every submission lands in Nutshell automatically.
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Step 1: Have a Nutshell account ready
You’ll need a Nutshell account to receive the leads. If you already use Nutshell, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Nutshell
Now you’ve got your form, connect it to Nutshell in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Nutshell forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Nutshell?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Nutshell contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Nutshell. 14-day free trial, no credit card required.




