Harvey Carpenter, founder of Growform

Who is Harvey Carpenter?

Harvey Carpenter is the founder and director of Growform, the form builder that gets you more leads. Before Growform, he spent more than 15 years in PPC, landing page optimization and conversion rate optimization, managing paid media budgets of over £100,000 a month.

That background shaped the product. Growform is built around the figures a paid traffic team checks every morning: conversion rate, cost per lead and lead quality.

Why did he build Growform?

I built Growform as the form builder that gets you more leads, having tired of generic form builders. It made no sense to me that HR managers were using the same tools as performance marketers.

Growform Ltd was incorporated in London in December 2020 (Companies House number 13097518).

What is Growform?

Growform is a multi-step form builder for lead generation. Teams use it to build forms that qualify leads as they fill them in, validate phone numbers and email addresses, record consent with TrustedForm and Jornaya, and send every lead to their CRM or a lead distribution platform.

Thousands of lead generation teams and agencies have built forms with it, and it serves more than five million form loads a month.

What does Harvey write about?

Harvey's articles on the Growform blog are for people who buy traffic and turn it into leads: paid search and social, landing pages, form design, lead verification and consent. Good places to start are the study of 114 multi-step lead forms, the guide to lead generation metrics and the multi-step form examples.

How are Growform articles checked?

Product facts on the Growform blog come from Growform's own documentation and pricing. Third-party sites are read and dated on the page. Statistics link to their original source.

Where can you find Harvey?

On LinkedIn. For anything about your account or your forms, contact the Growform team.