Iterable form builder
Create and track Iterable users and events with our intuitive form builder integration.
Trusted by lead gen teams and agencies
New subscribers, straight into Iterable
Growform’s integration with Iterable makes it easier than ever to manage your user data. When a new form submission is received, Iterable can create a new user or track an event. With its Iterable integration, you can easily manage your user data and create targeted campaigns that drive results.
In practice, that means new subscribers reach Iterable with the right tags, lists or segments already applied, so your welcome sequence starts straight away. Because Growform forms are multi-step, you can ask a qualifying question or two before the email address without hurting sign-up rates, and pass those answers into Iterable to personalize what people receive.
Collect up to 2x more leads and send them straight to Iterable
Growform makes it easy to build multi-step forms that get more leads.
We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.
Every submission is sent to Iterable automatically, safely and securely.
A Iterable form that looks like your brand
Don’t settle for “yet another Iterable form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.
A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.
If you’re not sure where to start, there’s a template for pretty much every industry!
Available actions
Here are a few things a Growform submission can do in Iterable:
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Create a User
Adds a new user to your Iterable account.
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Track a Purchase
Tracks a purchase made by a user in your Iterable account.
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Update a User
Updates user information in your Iterable account.
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Track Event
Tracks an event performed by a user in your Iterable account.
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Update a User's Shopping Cart Items
Updates the shopping cart items of a user in your Iterable account.
How does it work?
Iterable is a reliable email marketing platform, perfect for businesses of all sizes. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Iterable automatically.
How it works: build the form in Growform, connect it to Iterable in a few clicks, and every submission lands in Iterable automatically.
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Step 1: Have a Iterable account ready
You’ll need a Iterable account to receive the leads. If you already use Iterable, you’re set. -
Step 2: Create a form with Growform
Next, create a free Growform account and build your first form — start from a template or from scratch. -
Step 3: Connect Growform to Iterable
Now you’ve got your form, connect it to Iterable in a few clicks via Zapier — no code needed. Read the integration guide.
- Can this be used to make single step and multi step Iterable forms?
Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.
- Is there any disadvantage to using Zapier to integrate Growform & Iterable?
No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.
- What can I build with this?
Growform can be used to build Iterable contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!
- How can I embed and share my form?
You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.
Start your free trial
Build forms that send every lead to Iterable. 14-day free trial, no credit card required.