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Growform Multi Step Form Builder
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Mad Mimi form builder

Add and suppress audience members with our Mad Mimi integration.

Mad Mimi form builder

Trusted by lead gen teams and agencies

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New subscribers, straight into Mad Mimi

Growform’s Mad Mimi integration takes this a step further by allowing you to seamlessly add new audience members or suppress existing ones when a form is submitted. This integration makes it easy to manage your Mad Mimi audience list and keep it up to date with new submissions. Whether you’re a marketer, event planner, or small business owner, this integration can help you streamline your workflow and focus on what’s important – growing your audience.

In practice, that means new subscribers reach Mad Mimi with the right tags, lists or segments already applied, so your welcome sequence starts straight away. Because Growform forms are multi-step, you can ask a qualifying question or two before the email address without hurting sign-up rates, and pass those answers into Mad Mimi to personalize what people receive.

Collect up to 2x more leads and send them straight to Mad Mimi

Growform makes it easy to build multi-step forms that get more leads.

We’ve taken years of experience in conversion rate optimization and landing page best practice and distilled it into an easy-to-use form builder.

Every submission is sent to Mad Mimi automatically, safely and securely.

Screenshot of Mad Mimi and the Growform form builder

A Mad Mimi form that looks like your brand

Don’t settle for “yet another Mad Mimi form” – use advanced customization options like custom fonts, background images and color schemes to build a form that looks just like your brand.

A good form is more than just its appearance – it’s about the user experience. Growform ensures your forms are responsive, giving your customers an exceptional experience whether they’re on a desktop or on the go with their mobile device.

If you’re not sure where to start, there’s a template for pretty much every industry!

Available actions

Here are a few things a Growform submission can do in Mad Mimi:

  • Add Audience Member

    Adds a new audience member to Mad Mimi when a form is submitted through Growform.

  • Suppress Audience Member

    Removes an audience member from Mad Mimi when they submit a form through Growform.

How does it work?

Mad Mimi is a great tool for email marketing with simple, user-friendly features. Growform handles the form itself — multi-step, branded and built to convert — and passes every submission to Mad Mimi automatically.

How it works: build the form in Growform, connect it to Mad Mimi in a few clicks, and every submission lands in Mad Mimi automatically.

  1. Step 1: Have a Mad Mimi account ready

    You’ll need a Mad Mimi account to receive the leads. If you already use Mad Mimi, you’re set.
  2. Step 2: Create a form with Growform

    Next, create a free Growform account and build your first form — start from a template or from scratch.
  3. Step 3: Connect Growform to Mad Mimi

    Now you’ve got your form, connect it to Mad Mimi in a few clicks via Zapier — no code needed. Read the integration guide.
Can this be used to make single step and multi step Mad Mimi forms?

Yes! Growform excels at creating multi-step lead generation forms, but is also a powerful tool to create single page or “one step” forms.

Is there any disadvantage to using Zapier to integrate Growform & Mad Mimi?

No, using Zapier to integrate these systems is an industry best-practice. Millions of customers rely on Zapier to integrate systems, and it is widely considered a safe, secure and reliable way to deliver leads.

What can I build with this?

Growform can be used to build Mad Mimi contact forms, quote forms, “wizard” style forms or simple one-page forms. You can even add conditional logic, prefilled fields or add hidden fields!

How can I embed and share my form?

You’ll be provided with some simple embed code, which lets you embed your form anywhere you wish. The form embed code works with all major website building platforms, such as WordPress, Squarespace and Unbounce.

Start your free trial

Build forms that send every lead to Mad Mimi. 14-day free trial, no credit card required.