We Reviewed The Best Leadpages Alternatives and Competitors to Consider

Quick Summary

This article breaks down the top Leadpages alternatives, comparing their features, pricing, and ideal use cases to help you choose the best landing page tool for your business. From funnel-focused platforms like ClickFunnels to design-forward options like Instapage and Landingi, you’ll get a clear picture of what each tool offers. You also discover how Growform can complement your landing pages for better results. You can find more lead capturing and conversion tips on our blog. 

Looking for Better Leadpages Alternatives?

Finding the right tool to optimize your online presence can be a daunting task. If you’re here, you’ve probably heard of Leadpages, but are there other viable alternatives? You’ll find out shortly. 

In this Growform article, we’ll explore 8 outstanding Leadpages alternatives that offer unique advantages over Leadpages to meet your specific marketing needs. These contenders provide powerful solutions to help you generate leads, create high-converting landing pages, and ultimately, grow your business.

Why Listen to Us?

We’ve worked with companies across many industries, helping businesses capture more leads with simple, effective forms built for real results. With thousands of forms created and tested, we’ve seen which tools perform best, so we’re well-placed to share honest, practical advice on choosing a Leadpages alternative.

Leadpages vs. the Competition: What You Need to Know

To cut a long story short: we think Leadpages is one of the best available today. It’s a code-free website and landing page builder employed by over 40,000 small businesses. You use the drag and drop builder to create a site or landing page from scratch and can pick from over 200 customisable templates.

Leadpages offers ‘Leadmeter’ built-in conversion guidance, real-time analytics and split A/B testing to monitor what’s working. It provides over 40 integration tools, unlimited landing pages, and no caps on your traffic.

For small to medium-sized businesses that want a reliable landing page builder and top-notch customer support, Leadpages is a worthy choice. However, it’s worth exploring all of your options to find a landing page builder that suits both your company and your budget.

So, buckle up and let’s dive into our favourite 5 alternatives to Leadpages.

Leadpages Alternatives Compared

ClickFunnels

ClickFunnels is a landing page builder focused on conversion rate optimization. It offers a drag-and-drop editor, customizable templates, and seamless integration with popular third-party services, making it easy to create high-converting landing pages and sales funnels.

Features

• Complete sales funnel management, from lead capture to checkout
• Built-in email marketing and automation with Actionetics (for nurturing and follow-ups)
• Membership site creation for selling courses or gated content
• Affiliate management system (Backpack) to run and track affiliate programs

These features make ClickFunnels a better fit for businesses focused on selling products or services online.

Pricing

ClickFunnels currently offers a 14-day trial on two main plans:

• Startup – $97/month: Includes 3 brand workspaces, 3 team members, and unlimited funnels, pages, contacts, courses, members, and domains.
• Pro – $297/month: Expands to 10 workspaces and 10 team members, with the same unlimited core features.

Unbounce

Unbounce helps you to create high-converting pages without a developer. It offers a drag-and-drop editor, mobile-responsive templates, and advanced A/B testing tools to optimize conversion rates. Unbounce also includes features like pop-ups, sticky bars, and AI-powered landing page creation, making it easy to capture leads and drive more sales.

Features

• Dynamic text replacement to automatically update text on your landing page based on the visitor’s search terms.
• AI Copy Generation to create landing page copy quickly using built-in AI writing tools.
• Easily connects with a wide range of CRM, email marketing, and analytics tools.
• A/B Testing to optimize landing page performance and improve conversion rates.

Pricing

• Build plan ($99/month): Unlimited pages and AI copywriting
• Experiment ($149/month): Adds A/B testing and 3 users
• Optimize ($249/month): Includes AI traffic routing and advanced insights

Unbounce vs Leadpages

Unbounce provides a more extensive list of integrations and advanced capabilities, like dynamic text replacement and AI copy generation. While both platforms are user-friendly, Leadpages is typically considered more beginner-friendly, while Unbounce’s advanced features may require a slightly steeper learning curve for some users. Additionally, Leadpages is more affordable, particularly for smaller businesses and entrepreneurs. 

Swipe Pages

Swipe Pages is a cloud-based landing page builder that creates responsive pages across different screen sizes. It offers accelerated mobile pages (AMP) that increases your mobile loading speeds to capture visitors. It also includes 16 app-like and animated mobile landing pages that react to the customer and over 40 landing page templates to try out.

Features

• Built-in pricing tables, videos, animations, and color swatches
• Access to Google Fonts and Unsplash images
• Countdown timer for urgency-driven campaigns
• Accessible dark theme mode for user comfort

Pricing

• Startup ($39/month billed annually): 1 domain, 20,000 visitors
• Marketer ($89/month): 5 domains, 50,000 visitors, A/B testing, 5 client subaccounts, 5 team members
• Agency ($199/month): Unlimited domains, 500,000 visitors, unlimited client subaccounts and team members

Swipe Pages vs. Leadpages

Swipe Pages and Leadpages both offer easy-to-use drag-and-drop editors for building landing pages without coding. However, Swipe Pages stands out for its visually rich design features including built-in animations, Unsplash image access, Google Fonts, and a dark mode making it ideal for creating modern, dynamic pages. In contrast, Leadpages offers more third-party integrations that make it easier to plug into existing marketing stacks.

GetResponse

GetResponse is an all-in-one marketing platform with strong email marketing features, offering templates, newsletters, and detailed email analytics. It also features a website builder, live chat, sales funnel creator, and over 200 mobile-optimized landing page templates. With support in 26 languages and 24/7 live chat assistance, GetResponse makes it easy to manage campaigns, connect with clients, and track leads across web and mobile.

Features

• Comprehensive email marketing and automation platform
• Tools for creating, managing, and tracking email campaigns
• Advanced automation workflows for personalized customer journeys
• Website builder and live chat functionality

Pricing

• Starter ($19/month): Includes AI email generation, landing pages, automation workflows, and 24/7 support
• Marketer ($59/month): Adds cart recovery, promo codes, advanced segmentation, and sales funnels
• Creator ($69/month): Creator targets educators with tools for online courses, student management, and website building—plus no transaction fees. 
• Enterprise: Offers premium features like SMS marketing, SSO, and unlimited users. 

GetResponse vs Leadpages

Get Response stands out as a comprehensive email marketing and automation platform, whereas Leadpages primarily focuses on creating landing pages and lead generation. As an alternative to Leadpages, Get Response is particularly recommendable if you also want to include email to lead generation. It offers a robust set of tools for creating, managing, and tracking email campaigns, along with advanced automation features.

OptimizePress

OptimizePress is a powerful WordPress page and funnel builder designed to boost your sales and leads. Also a plugin, it has over 40 conversion-tested landing page templates and 20 pre-built funnels to grow conversions that you can choose from to save more time and get your page up and running. 

Features

• Opt-in pages, lead magnet pages, waiting list pages, and pop-up overlay forms
• Start with a ready-made template or a blank canvas
• Access to 40+ custom elements like opt-in forms, countdown timers, and audio players
• Drag-and-drop editor with a full-width view (no fixed sidebars)

Pricing

• Builder ($129/year)
• Suite ($199/year)
• Suite Pro ($249/year) for up to 5 sites
• Agency plans starting at $399/year for 20 client sites. 

All plans include unlimited pages, leads, traffic, and access to the WordPress SmartTheme. There are no monthly options, but a 30-day money-back guarantee is available.

OptimizePress vs Leadpages

OptimizePress is ideal if you want greater design flexibility. It offers a real-time, full-width editor, over 40 customizable elements, and strong integration with WordPress. In contrast, Leadpages focuses more on speed and simplicity, with an easier learning curve, a large library of templates, and built-in hosting. While OptimizePress offers deeper customization, Leadpages is better if you prioritize quick setup and seamless third-party integrations.

Thrive Architect

Thrive Architect from Thrive Themes is a thrifty WordPress landing page builder plugin. There are over 300 intelligent landing page templates, the visual editor is straightforward, and the UI is fluid, with click-to-edit page components in real-time. The features include opt-in pages, pricing tables and over 40 third-party integrations.

Features

• Different design elements, including countdown timers and gradient colors
  
• Access to over 700 custom fonts
  
• Ability to add custom HTML/CSS without code being stripped
  
• A/B testing available only with higher-tier payment plans

Pricing

A single pricing plan, Thrive Suite, which includes all 8 Thrive Themes WordPress Plugins, Thrive Theme Builder, and installation on up to 5 websites. You can pay for this quarterly (at $149/qtly) or yearly ($299/yr). 

Thrive Architect vs Leadpages

Thrive Architect offers more design flexibility than Leadpages, with 34+ customizable elements, over 700 fonts, and the ability to add custom HTML/CSS. It’s perfect if you want full creative control, similar to OptimizePress. While Thrive Architect offers deeper customization, it’s not beginner-friendly compared to Leadpages.

Landingi

Landingi is a landing page builder designed to give marketers and small teams full control over their page creation. Similar to other tools, it offers a drag-and-drop editor, customizable templates, and advanced features like A/B testing and lead management tools. With Landingi, you can easily create, launch, and optimize multiple landing pages without needing coding skills.

Features

• Smart Sections for updating shared content across multiple pages
• Built-in A/B testing (available on higher plans)
• AI text assistant for faster content creation
• E-commerce hub for managing online sales

Pricing

Landingi offers a limited free plan, alongside three paid plans: 

• Lite plan ($29/month) with 10 active landing pages and 5,000 visits/month.
• Professional plan ($69/month) supports unlimited pages and adds Smart Sections, marketing funnels, server-side A/B testing, and support for 10 domains. 
• Enterprise plan for advanced use cases, priced at $1399/month. 

Leadpages vs Landingi

Compared to Leadpages, Landingi offers more customization and control per dollar, especially at the mid-tier level, but may take slightly longer to master. If you need scalability, reusable page components, or finer customization without jumping into enterprise pricing, Landingi stands out as a flexible alternative to Leadpages.

Instapage

Instapage is a landing page platform designed for marketing teams that need precision, advanced testing capabilities, and full branding control. It offers powerful personalization tools, a collaborative workspace, and detailed analytics, making it ideal for businesses focused on optimizing large-scale campaigns and maximizing conversions.

Features

• Reusable page blocks for faster design workflows
• Real-time collaboration features for teams
• AI suggestions for content editing
• Personalized content based on ad clicks
  

Pricing

• Create Plan ($99/month) with 15,000 monthly visitors and unlimited conversions. 
• Optimize Plan ($199/month) adds advanced testing, multi-step forms, and scheduling tools. 
• Convert Plan is custom-priced for large-scale needs. 

LeadPages vs Instapage

Instapage is built for marketing teams, offering advanced features like real-time collaboration, AI content suggestions, A/B testing, and personalized post-click experiences. It’s ideal for large campaigns that demand higher customization. Leadpages, on the other hand, is more beginner-friendly and streamlined, making it a better fit for individuals or small teams looking for quick, simple page launches.

Landing page builders FAQ

Here are some frequently asked questions about landing page builder software.

Leadpages pricing: How much does Leadpages cost?

Leadpages offers three pricing tiers (monthly billing):

• Conversion – $697/month: Includes a done-for-you landing page, media campaign, and dedicated conversion expert
• Standard – $49/month: 5 landing pages, 1 custom domain, unlimited traffic and leads
• Pro – $99/month: Unlimited landing pages, 3 custom domains, ability to sell products, and blog support

Additional features like team collaboration and lead enrichment are available as optional add-ons starting from $15/month.

Is Leadpages worth it?

Yes and no; it depends on what features are essential to your company. Swipes Pages is a better option for lightning-fast landing pages. Thrive Themes is also a superb choice if you’re on a budget.

For the best page templates and sale funnels, consider OptimizePress. Or, if you’re more of a corporate customer, ClickFunnels is a solid option. For top-notch communication features, GetResponse is an obvious choice. 

And if you’re happy with Leadpages, trust your gut.

What components make a landing page?

In terms of structure, a successful landing page should include a video or hero image, your unique selling point (USP), the advantages of what you’re offering, social proof that you’re trustworthy, such as a rating from Trustpilot or a testimonial, and lastly, your CTA.

Does A/B testing work, and why do I need it?

Yes, A/B testing is vital. It compares two versions of, for example, your email, web page, or landing page to understand what’s working without relying on guesswork.

Regarding landing pages, A/B testing compares two versions of the page, with one element changed—such as an image—to two different groups with the same number of people. Afterwards, you observe the analytics, so the traffic, clicks or conversions, to see which group performs better over a set amount of time.

Complement Your Landing Pages with Efficient Multi-Step Forms

Having a great landing page isn’t enough to gather leads. You need to complement it with multi-step forms specially built for lead capturing. 

The good news? You can do all that and more with Growform, a hassle-free multi-step form builder.

Growform gives you instant access to over 20 lead gen templates, there’s Google Tag Manager integration, and you can send leads to over 300 locations with Zapier.

Try it out for free with a 14-day trial. No credit card details required.