Franchise inquiry form template
This five-step franchise inquiry form asks the candidate’s business experience, their reason for franchising, when they want to start and their available capital, followed by the contact details. Clone it into your Growform account and set your own investment bands.
What the form asks, step by step
Franchise development teams qualify on capital and timing, and both are asked here as bands. Experience and motivation come first so the questions feel like a conversation.
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Step 1: “What is your business experience level?”
Beginner to expert tells you how much support a new owner will need.
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Step 2: “Why are you interested in a franchise opportunity?”
Income, ownership, investment or career change reveals what the candidate expects to gain.
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Step 3: “How soon would you like to start?”
Start dates from immediately to beyond six months set the follow-up order.
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Step 4: “What is your available investment capital?”
Capital bands from under $50,000 to over $150,000 show who can proceed.
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Step 5: “How shall we contact you?”
Name, email and phone come last.
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After submitting
Change the thank-you text to explain what the next step in your franchise process looks like.
Who it’s for
Franchisors, franchise development teams and franchise brokers use this template on their “own a franchise” page. It works as the first franchise questionnaire a candidate sees, well before disclosure documents and interviews. Available capital and start date arrive with every inquiry, so the development team can call ready candidates first and nurture the rest. The full franchise application form comes later, once the candidate has spoken to your team.
Why this structure converts
- Motivation is asked before money, which keeps the tone positive while still qualifying the lead.
- Capital is offered in bands, so candidates answer without disclosing an exact figure.
- The timing question separates people ready to open this year from those still researching.
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Make it yours
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Match bands to your investment
Set the capital bands around your real total investment range so the lowest band clearly signals a poor fit.
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Ask for the preferred territory
Add a text or address step for the area the candidate wants, since territory availability shapes the whole conversation.
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Send ready candidates to a call
Use conditional logic on the timing and capital answers to show a calendar link on the thank-you screen for qualified candidates.
Send every lead where your team works
Frequently asked questions
What should a franchise inquiry form ask?
It should ask about experience, motivation, timing and available capital. Those four answers tell a development team whether to call now, nurture or decline politely.
Is this a franchise application form?
No. It is the first inquiry. Financial statements, background checks and the formal application follow once a candidate progresses.
Which CRMs can receive franchise leads?
Growform sends each inquiry to HubSpot, Salesforce, Pipedrive, Zoho CRM or Keap, and by email by default.
What happens next?
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Step 1: Clone this form template
Clone this template into your Growform account (create one first if you don’t already have one). -
Step 2: Edit your form
Get creative and adjust your form's theme options, questions or layout in the Growform form builder. -
Step 3: Share or embed your form
Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.
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