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Flooring estimate request form template

This six-step flooring estimate request form asks the flooring type, the area in square feet, the start date, the property type and any details, followed by the contact details. Clone it into your Growform account and add your floor types.

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What the form asks, step by step

Material and square footage drive a flooring price, and the form asks for both before anything else. Timing and property type follow as single taps.

  1. Step 1: “What type of flooring are you interested in?”

    Hardwood, laminate, tile or carpet decides the installer and the supplier.

  2. Step 2: “What is the estimated size of the area you want to cover (in sq. ft.)?”

    Bands up to more than 2,000 square feet give a first price range.

  3. Step 3: “When do you plan to start the flooring project?”

    Customers ready to start immediately can be booked for a measure first.

  4. Step 4: “Is the project for a residential or commercial property?”

    Commercial jobs may need out-of-hours work and a separate quote.

  5. Step 5: Project details

    Customers mention stairs, subfloor issues or removal of old flooring here.

  6. Step 6: “How shall we contact you?”

    Name, email and phone come last.

  7. After submitting

    Rewrite the thank-you screen to say when you will call to book a measure.

Who it’s for

Flooring retailers, installers and contractors use this template on their estimate page. Each request arrives with the material, the square footage, the timing and the property type, which is enough for a price range before a measure. It replaces a flooring quote form that only asks for a phone number, and it lets you call back prepared.

Why this structure converts

  • Square footage is asked in bands, so homeowners can answer without measuring every room.
  • The timing question shows which customers are ready to book an installation.
  • The details box comes after four taps, when the customer is ready to mention stairs or old flooring.
Use this template

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Make it yours

  • Fix the size formatting

    The area bands read “500 - 1000” and “1000 - 2000” without commas. Format them as 1,000 and 2,000 before you publish.

  • Add rooms

    Add a multi-select step for rooms, such as kitchen, bathroom and stairs, since each needs different materials.

  • Ask for photos

    A file upload on the details step lets customers show the current floor and any damage.

Send every lead where your team works

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Frequently asked questions

What should a flooring estimate form ask?

It should ask the material, the area, the timing and the type of property, plus notes about stairs or subfloor. This template asks all of those before the contact details.

Can I show a price range after submission?

Yes. Growform can calculate a range from the material and area answers and display it on the thank-you screen.

Where do estimate requests go?

They reach your inbox, and they can also be sent to MarketSharp, JobNimbus, HubSpot or a Google Sheet.

What happens next?

  1. Step 1: Clone this form template

    Clone this template into your Growform account (create one first if you don’t already have one).

  2. Step 2: Edit your form

    Get creative and adjust your form's theme options, questions or layout in the Growform form builder.

  3. Step 3: Share or embed your form

    Share a link to your form, or embed it in your existing website. Receive new submissions by email or send them to 7,000+ apps via Zapier.

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