5 Little Known Unbounce Hacks To Boost Your Conversion Rate
Unbounce is the perfect tool to build high converting landing pages – and if you’re reading this, you’re probably familiar with its “out of the box” features.
But have you really pushed it to its limits?
In this article, we’ll explore 5 of the more obscure but effective tricks you can use to really squeeze the most out of your landing page…
A simple primer on conversion rate optimisation
My favourite model to describe conversion rate optimisation is LIFT – it succinctly and visually describes the levers we can use to create a high performing landing page:
In other words: We wish to show a clear value proposition whilst adding urgency, relevance and clarity. We should aim to reduce distraction and anxiety as much as possible.
We’ll be referring to these ideas throughout this article.
Without further ado, here are our 5 little-known Unbounce hacks you can use to boost your conversion rate…
5 – Add a fixed CTA, or “scroll resistant button”
The theory behind having a fixed CTA is simple : the more we keep a button in front of a user, the more likely they are to take action. By keeping the button in view at all times, we give the user more opportunities to take action.
Looking at our LIFT diagram, this trick works by reducing distraction and improving clarity. We’ve seen this trick used to great effect on conference registration pages and blog posts, but it can be used just about anywhere.
One word of warning though: it poses risks to the mobile experience (potentially covering up menus), so you shouldn’t use it on the mobile experience. If you’re wondering, it’s possible to separate mobile and desktop scripts in Unbounce.
Get instructions to add a fixed CTA here.
4 – “Count up” impressive stats with an animation
Even if you’ve been surfing the Internet from under a rock, you’ve probably seen a “counting up” animation at some point.
This follows the design principle of motion, and helps emphasise a particular statistic or number you want your users to see.
It’s easy to overdo it and end up looking like your website was designed in the early noughties, so we’d recommend using this tip sparingly.
Either way, we had to feature it here, as it shows how much can be done with Unbounce and a little custom script!
Get instructions to add a count-up animation here.
3 – Show the user’s location with Geotargeting
Have you ever landed on a website, seen something that indicates it’s aimed at a foreign audience and bailed immediately? Your users probably have, too!
It takes a split second to judge whether a landing page is relevant or not, and adding a little geotargeting can help make sure your users fall on the right side of the coin.
If you provide a nationwide photo-scanning service, you could use this technique to create a banner that reads “Photo Scanning In London”. Just make sure you really can deal with every location the user can see, and that it makes sense no matter where your users are located.
Get instructions to add your user’s location with geotargeting here.
2 – Convey multiple ideas with a typed effect
Like the “count up” effect we mentioned earlier, you probably would have seen this somewhere on the Internet before.
This effect can dramatically improve relevance and clarity, boosting your conversion rate.
Let’s say you make software designed for marketers, product managers and sales leaders. By employing this effect, you can still single out each of these audiences without needing to choose one. No matter which audience your user is in, they’ll still feel “singled out” and appreciate the relevancy of the page.
Get instructions to add a “typed effect” here.
1 – Add multi step forms with Growform
Multi-step forms are an extremely powerful way to boost your landing page’s conversion rate. We’ve seen plenty examples where splitting a form up into multiple steps can bring in up to 2x more conversions – not to mention resulting in better qualified leads.
Multi-step forms take advantage of the sunk cost fallacy – that feeling of “I’ve started this, so I may as well finish”. Referencing our diagram at the top of this post, they dramatically reduce anxiety/threat, and entice more users to start filling in your form.
Up until recently, creating a multi step form on Unbounce was extremely difficult – you’d have to string together various scripts and spend hours tweaking things to get them fields displaying just right. Features like conditional logic, validation and custom redirects make it pretty much impossible with custom code.
Fortunately, Growform has been designed to let you create high-converting multi-step forms that can be added directly to your Unbounce landing page.
There’s no need for hacky scripts, and it’s available on a 14 day free trial with no credit card required.
Read how to add a Growform multi-step form to your Unbounce page here.