Open the endings editor
Open the step dropdown in the top bar of the form editor. Your endings are managed there, next to your steps.
Feature
Thank-you pages and form endings
An ending is the screen a lead sees after submitting, and you design it like any other step. Add several endings with their own rules, and each kind of lead reads the message written for them.
What is a form ending?
A form ending is what the lead sees after they submit the form. Growform has two kinds of form endings.
- “In-form ending” is a thank-you page shown inside the form, in the same place as the steps.
- “Redirect” sends the lead to a URL you choose, such as a page on your own website. Form redirects are covered on their own page.
What can you put on a custom thank-you page?
You can put any decorative element on it, which means headers, paragraphs, images, videos, dividers and links. A debt relief company can confirm that an adviser will call, show a short video about what the call covers, and add a “Link” button to a booking page.
The ending sits inside the form, so the lead stays on your landing page and the ending keeps the fonts and colors of your theme.
Can one form have several endings?
Yes, and each ending can have its own logic. When the lead submits, Growform checks the endings in order and shows the first one whose rules match. The last ending is the fallback, and it is shown when nothing above it matches.
This is how you build a dynamic thank-you page. An insurance agency could tell leads who asked for a callback today when the office closes, send leads with a later renewal date to a guide on its website, and show everyone else the standard confirmation.
Can disqualified leads see a different thank-you page?
Yes. The logic on an ending can test whether the lead was disqualified, or which disqualification reason the lead matched. A homeowner outside your service area can be told so plainly, while a lead who failed a different rule is redirected elsewhere. You set up the reasons themselves in lead disqualification.
How to add a thank-you page in Growform
Choose the kind of ending
Add an ending and pick “In-form ending” or “Redirect”. Design an in-form ending with decorative elements, or enter the URL for a redirect.
Set the logic
Decide which leads get this ending, using the same rules as conditional logic. A rule can also test disqualification status or a specific reason.
Put the fallback last
Arrange the endings in the order they should be checked. The final one in the list is shown to every lead who matched none of the others.
Why the ending deserves as much care as the first step
- A lead who knows what happens next is easier to reach.
The ending can say who will call and when, in your own words and design.
- Every kind of lead gets a relevant message.
Endings are chosen by logic, so a callback request and a price comparison do not share one generic confirmation.
- Leads you cannot help hear it straight away.
An ending tied to a disqualification reason gives the answer on screen, and your team does not spend a call delivering it.
- The lead stays on your landing page.
An in-form ending appears where the steps were, so nothing else has to load.
Which plans include thank-you pages and endings?
In-form endings, redirect endings and ending logic are part of all four plans.
- Basic
- Yes
- Professional
- Yes
- Scale
- Yes
- Custom
- Yes
Frequently asked questions
What happens if none of my endings' rules match?
The last ending in the list is shown. It works as the fallback, so every lead gets an ending.
Can I link to a booking page from the thank-you page?
Yes. Add a “Link” element to the ending with the text and URL of your booking page, and choose whether it opens in a new tab.
Can I mix thank-you pages and redirects in one form?
Yes. Each ending is either an in-form ending or a redirect, and one form can contain both kinds.
Is a thank-you page built differently from a step?
No. You build an in-form ending from the same decorative elements you use on the steps of the form.
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