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How To Integrate Growform With ‘000s Of Destinations (Including Hubspot) Via Zapier

Growform comes out the box with email notifications, but there’s much more you can do thanks to our integration partner, Zapier.

Zapier is an integrations platform that makes it easy to hook services together (like Growform and Hubspot, for example).

Table of Contents

  • 1 – Create your form
  • 2 – Sign up or sign in to Zapier
  • 3 – Make a new Zap
  • 4 – Choose Growform as the trigger
  • 5 – Link your Growform account to Zapier
  • 6 – Make sure you have data in your form
  • 7 – Choose an “action”
  • 8 – Follow the steps and map your fields

1 – Create your form

We’ll assume you’ve already created a form in Growform and embedded it in your website. If not, head over to the getting started guide before you go much further here.

2 – Sign up or sign in to Zapier

If you don’t already have a Zapier account, go ahead and create one here (it’s free):


If you do have a Zapier account, sign in.

3 – Make a new Zap

Hit “Make a Zap” or “Make a new Zap” on Zapier:

4 – Choose Growform as the trigger

Now, search “Growform” and click the latest Growform integration:

5 – Link your Growform account to Zapier

Hit “Sign into Growform” on this. You can find your API key here.

Continue through the steps and choose the form you want to act as the trigger:

6 – Make sure you have data in your form

At this point, Zapier will ask Growform if there are any entries to display.

If your form doesn’t have any leads yet, we recommend submitting a test lead (you can do this by navigating to your form in Growform and hitting “Preview form”.

Once you’ve submitted a test lead, hit “Test trigger”in Zapier and you’ll see your most recent lead details appear:

Testing the trigger and submitting a test lead

7 – Choose an “action”

Now, choose an action to happen when you receive a Growform submission.

If you wanted to send an SMS once somebody submits a Growform lead, you’d search “SMS”:

To find the Hubspot action, just search “Hubspot” instead.

8 – Follow the steps and map your fields

Follow the on-screen instructions on Zapier and be sure to set your Zap to “on” when you’re done.

Although the process from here should be fairly self-explanatory, you can search for more specific help related to Zapier’s Hubspot action on the Zapier help center or Google.

Congratulations – you’ve set up your first Zapier action based on a Growform trigger!

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